InvestNow
354 mentions in Australia and New Zealand, 6th of 26 in Investing apps for share of voice. Net sentiment sits 26 points above the peer median.
- Markets
- NZ
- Categories
- Investing apps · KiwiSaver/super · Fund managers
- Part of
- Apex Group (IIS sale, Feb 2025)
- Website
- investnow.co.nz
InvestNow among Investing apps
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 5%
- 6th of 26, 354 mentions
- Net sentiment
- +29
- Peer median +3
- Net advocacy
- +16
- Peer median +3
- Rejection
- 1%
- 4 of 354 staged mentions
- 6th of 26 for share of voice
- 5th of 18 for net sentiment
- 2nd of 18 for net advocacy
- 4th of 18 for past awareness
- 9th of 18 for rejection
InvestNow against its peers
The share of InvestNow's mentions at each stage, against the median of the other brands in Investing apps mentioned in this view (25 of them).
Every staged mention of InvestNow, 100%Rejection, the exit
Awareness
27%
-6 pts on peers (33%)
Names the brand in passing or in the news.
Consideration
36%
+11 pts on peers (25%)
Weighing it up, asking about it, comparing.
Usage
18%
-9 pts on peers (27%)
Says they bank, invest or are insured with it.
Preference
3%
+3 pts on peers (<1%)
Chooses it over the alternatives.
Advocacy
14%
+7 pts on peers (7%)
Recommends it to others.
Rejection
1%
+1 pts on peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit348+29
- Reviewers and creators4+25
- News2+50
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts InvestNow was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Investing208+25
- KiwiSaver and Super74+39
- Not tagged43+35
- Money Advice42+40
- Home Loans5+40
- Banking3+33
- Payments and Fintech20
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects InvestNow, names this brand instead.
- Kernel450%
- Sharesies225%
- Simplicity113%
- Interactive Brokers113%
Winning customers from
Rejects this brand, names InvestNow instead.
- Milford433%
- Fisher Funds325%
- Kernel217%
- Sharesies217%
- SuperLife18%
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“That's the Foundation series TWF/VT, not the Smart Shares TWF which as higher fee's and is "List PIE" and not Multi Rate PIE.”
neutralAlso mentionsSmartshares, negative sentimentVanguard Total World Stock ETF, neutral sentiment
Reddit, New Zealand, 22 Aug 2026
“Keep in mind the tax for the contracting income, then put the rest into a low-cost board index fund provider. People recommend KIS here - Kernel, InvestNow, and Simplicity.”
neutralAlso mentionsKernel, neutral sentimentSimplicity, neutral sentiment
Reddit, New Zealand, 27 Sep 2026
“All 3 fund providers (Sharesies, InvestNow and Kernel) offering Total World funds just buy Vanguard VT units. They don't follow different indexes.”
neutralAlso mentionsSharesies, neutral sentimentKernel, neutral sentimentVanguard Total World Stock ETF, neutral sentiment
Reddit, New Zealand, 5 Oct 2026
“If you intend to just invest in ETF or mutual funds then i'd recommend kernal, some would say investnow or simplicity which is also fine For individual stocks go with IKBR which has the cheapest fees in the market”
positiveAlso mentionsKernel, positive sentimentSimplicity, positive sentimentInteractive Brokers, positive sentiment
Reddit, New Zealand, 24 Oct 2026
The posts that got InvestNow talked about
- 20mentions
KiwiSaver Invest now vs kernel
r/PersonalFinanceNZ on Reddit, 18 Aug 2026 · KiwiSaver and Super
- 10mentions
Kernel TWF, Simplicity Global Unhedged, Sharesies Global Share Fund, InvestNow TWF
r/PersonalFinanceNZ on Reddit, 30 Sep 2026 · Investing
- 9mentions
Best Total World PIE Fund now or soon?
r/PersonalFinanceNZ on Reddit, 5 Oct 2026 · Investing
- 8mentions
Investment platform for long term large lump sums
r/PersonalFinanceNZ on Reddit, 16 Oct 2026 · Investing
Every brand in Investing apps
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Commonwealth BankAU | 3,36244% | -33 | 41% | 4% | -2 | |
 NABAU | 1,20016% | -46 | 39% | 6% | -4 | |
 KernelNZ | 5307% | +46 | 71% | <1% | +16 | |
 SharesiesNZ + AU | 5097% | +13 | 62% | 4% | +7 | |
 Interactive BrokersNZ | 3695% | +38 | 74% | <1% | +17 | |
| InvestNowNZ | 3545% | +29 | 71% | 1% | +16 | |
 ASBNZ | 3505% | -3 | 50% | 2% | +2 | |
| CMC InvestAU | 1862% | +19 | 69% | 0% | +9 | |
 StakeNZ + AU | 1802% | -4 | 55% | 2% | +3 | |
 SharesightNZ | 1382% | +20 | 59% | 0% | +9 | |
 PearlerAU | 801% | +39 | 67% | 3% | +10 | |
 SmartsharesNZ | 56<1% | 0 | 57% | 5% | +2 | |
 WebullAU | 54<1% | +30 | 78% | 0% | +7 | |
 moomooNZ + AU | 45<1% | +9 | 78% | 0% | +9 | |
 HatchNZ | 38<1% | -3 | 39% | 0% | +8 | |
 Vanguard Personal InvestorAU | 32<1% | +16 | 53% | 6% | +3 | |
 RaizAU | 30<1% | +3 | 63% | 7% | +3 | |
| Tiger BrokersNZ | 27<1% | +19 | 67% | 0% | +11 | |
 SelfwealthAU | 13<1% | 0 | 77% | 0% | 0 | |
 StockspotAU | 11<1% | -9 | 45% | 0% | +18 | |
 SuperheroAU | 5<1% | +20 | 60% | 0% | 0 | |
 SpaceshipAU | 5<1% | -20 | 60% | 20% | 0 | |
 InvestSMARTAU | 4<1% | +50 | 50% | 0% | +25 | |
 SwyftxAU | 3<1% | -33 | 67% | 0% | 0 | |
 eToroAU | 2<1% | 0 | 100% | 0% | 0 | |
 BlackBull MarketsNZ | 1<1% | 0 | 100% | 0% | 0 |