Sence
AMP againstKiwiSaver/superinAU + NZ

AMP

112 mentions in Australia and New Zealand, 13th of 54 in KiwiSaver/super for share of voice. Net sentiment sits 7 points below the peer median.

Markets
NZ and AU
Categories
KiwiSaver/super · Banks
Website
amp.co.nz
Compare AMP with other KiwiSaver/super

AMP among KiwiSaver/super

-100-500+50+100
More negativeNet sentimentMore positive

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 4 brands with a single mention left off.

  • Positive
  • Neutral
  • Negative
  • Mixed
Share of voice
2%
13th of 54, 112 mentions
Net sentiment
-7
Peer median 0
Net advocacy
+3
Peer median 0
Rejection
3%
3 of 112 staged mentions
  • 13th of 54 for share of voice
  • 14th of 26 for net sentiment
  • 12th of 26 for net advocacy
  • 19th of 26 for past awareness
  • 12th of 26 for rejection

AMP against its peers

The share of AMP's mentions at each stage, against the median of the other brands in KiwiSaver/super mentioned in this view (53 of them).

Every staged mention of AMP, 100%Rejection, the exit

  1. Awareness

    59%

    +9 pts on peers (50%)

    Names the brand in passing or in the news.

  2. Consideration

    17%

    +6 pts on peers (11%)

    Weighing it up, asking about it, comparing.

  3. Usage

    16%

    -5 pts on peers (21%)

    Says they bank, invest or are insured with it.

  4. Preference

    3%

    +3 pts on peers (0%)

    Chooses it over the alternatives.

  5. Advocacy

    3%

    +3 pts on peers (0%)

    Recommends it to others.

  6. Rejection

    3%

    +3 pts on peers (0%)

    Left it, refuses it or warns others off.

Mentions by week

  • Positive
  • Neutral
  • Negative
  • Mixed
7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

  • Reddit
    86+1
  • News
    25-32
  • Reviewers and creators
    1-100

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts AMP was named under; brand page posts are not tagged, so they sit under "Not tagged".

  • KiwiSaver and Super
    37-27
  • Banking
    24+17
  • Investing
    150
  • Money Advice
    140
  • Not tagged
    12-8
  • Payments and Fintech
    70
  • Credit and BNPL
    70
  • Home Loans
    5+20
  • Insurance
    2-50
  • Scams and Fraud
    20

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects AMP, names this brand instead.

Winning customers from

Rejects this brand, names AMP instead.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

  • “AMP GO has the "dumb requirement" that it's app only. That plus the fact it's only good for up to $50k make it very "meh".”
    negative

    Reddit, Australia, 19 Aug 2026

  • “* AMP GO Save - 5.25%pa on balance upto to $50k * Teachers Mutual Bank - 5.25%pa on balance upto to $50k - you must be under 30 years of age”
    neutral

    Also mentionsTeachers Mutual Bank, neutral sentiment

    Reddit, Australia, 2 Sep 2026

  • “You're close: It would be from MLC or AMP or which ever big mob they either franchise or by their 'advice' from.... and give it a few years, I can imagine it will be straight from AI slops ville.”
    negative

    Also mentionsMLC, negative sentiment

    Reddit, Australia, 27 Sep 2026

  • “Shane Oliver (AMP) will always recommend staying in equities, that's how his employer makes money. The Australian economy is heading for a hard landing...some cash would be advisable, but not according to Mr. Oliver.”
    negative

    Also mentionsShane Oliver, negative sentiment

    Reviewers and creators, Australia, YouTube, 2 Nov 2026

The posts that got AMP talked about

  1. Super changes

    r/fiaustralia on Reddit, 27 Aug 2026 · KiwiSaver and Super

    11mentions

  2. Generic Investment advice

    r/PersonalFinanceNZ on Reddit, 23 Oct 2026 · Investing

    5mentions

  3. ‘Upsets the gravy train’: Labor and their unions ‘terrified’ of ON’s proposed super shake-up

    News24 on YouTube, 7 Sep 2026 · KiwiSaver and Super

    4mentions

  4. Imagine charging a performance fee for a fund that lost almost 10%!

    r/PersonalFinanceNZ on Reddit, 16 Oct 2026 · Investing

    3mentions

Every brand in KiwiSaver/super

Every brand in this view, sortable
Weekly
ANZNZ + AU1,18018%-3243%7%-6
WestpacNZ + AU1,09117%-2443%7%-5
KernelNZ5308%+4671%<1%+16
SharesiesNZ + AU5098%+1362%4%+7
SimplicityNZ3746%+4364%<1%+16
AustralianSuperAU3566%-3535%6%-3
InvestNowNZ3546%+2971%1%+16
ASBNZ3505%-350%2%+2
BNZNZ2634%+1047%2%+3
HostplusAU2354%+2062%<1%+11
MilfordNZ1743%-5137%14%-11
Fisher FundsNZ1282%-6920%28%-27
AMPNZ + AU1122%-738%3%+3
Australian Retirement TrustAU901%+2349%0%+7
CbusAU901%-6416%4%-2
SBS BankNZ671%-2842%0%+4
SmartsharesNZ56<1%057%5%+2
RestAU46<1%-2854%0%+4
Aware SuperAU42<1%-1243%5%0
UniSuperAU38<1%+3953%0%+8
Colonial First StateAU38<1%-350%8%-5
NZ FundsNZ23<1%-789%26%-26
HESTAAU23<1%-4822%4%-4
SuperLifeNZ22<1%+1482%5%+9
MLCAU21<1%-2938%5%0
BoosterNZ20<1%+555%0%+5
GenerateNZ18<1%-2244%0%0
Australian EthicalAU17<1%+3571%6%0
MercerNZ14<1%-743%7%-7
Craigs Investment PartnersNZ12<1%+3333%8%0
Public Sector Superannuation SchemeAU9<1%-1122%0%0
Future SuperAU9<1%-2278%0%0
CareSuperAU8<1%+2525%0%0
Vanguard SuperAU7<1%+7171%0%0
PathfinderNZ5<1%+2080%0%0
MASNZ5<1%+10020%0%0
Brighter SuperAU5<1%+20100%0%+20
HiveNZ4<1%+2575%0%0
ConsiliumNZ4<1%+2550%0%0
Smart Future TrustAU4<1%+5025%0%+25
Mercer SuperAU3<1%-6733%0%0
Military SuperAU3<1%-33100%0%0
NGS SuperAU3<1%+3333%0%0
Team SuperAU3<1%-670%0%0
Pie FundsNZ2<1%0100%0%0
KōuraNZ2<1%-500%0%0
FundRock NZNZ2<1%050%0%0
Insignia FinancialAU2<1%050%0%0
Vision SuperAU2<1%050%0%0
Equip SuperAU2<1%00%0%0
AE KiwiSaverNZ1<1%-1000%0%0
Quay StreetNZ1<1%+100100%0%+100
Prime SuperAU1<1%00%0%0
legalsuperAU1<1%00%0%0