Westpac
1,091 mentions in Australia and New Zealand, 4th of 61 in Banks for share of voice. Net sentiment sits 24 points below the peer median.
- Markets
- NZ and AU
- Categories
- Banks · KiwiSaver/super
- Part of
- Westpac Banking Corporation
- Website
- westpac.com.au
Westpac among Banks
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 5 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 9%
- 4th of 61, 1,091 mentions
- Net sentiment
- -24
- Peer median 0
- Net advocacy
- -5
- Peer median 0
- Rejection
- 7%
- 74 of 1,091 staged mentions
- 4th of 61 for share of voice
- 26th of 36 for net sentiment
- 31st of 36 for net advocacy
- 26th of 36 for past awareness
- 32nd of 36 for rejection
Westpac against its peers
The share of Westpac's mentions at each stage, against the median of the other brands in Banks mentioned in this view (60 of them).
Every staged mention of Westpac, 100%Rejection, the exit
Awareness
51%
+6 pts on peers (45%)
Names the brand in passing or in the news.
Consideration
10%
-1 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
31%
-1 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
<1%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
1%
Level with peers (2%)
Recommends it to others.
Rejection
7%
+6 pts on peers (<1%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit600-10
- News386-46
- Brand pages95-25
- Reviewers and creators10-30
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Westpac was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Banking413-37
- Payments and Fintech181-54
- Home Loans142-17
- Credit and BNPL127-22
- Scams and Fraud118-24
- Not tagged115+11
- Money Advice80-6
- Investing39-5
- KiwiSaver and Super36-33
- Insurance13-23
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Westpac, names this brand instead.
- Kiwibank626%
- BNZ313%
- Commonwealth Bank29%
- Macquarie Bank29%
- ANZ14%
- TSB14%
Winning customers from
Rejects this brand, names Westpac instead.
- ANZ440%
- Commonwealth Bank330%
- ING110%
- Kiwibank110%
- Ubank110%
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“It’s was chaos at Costco today! Westpac and commonwealth are down”
negativeAlso mentionsCostco, neutral sentimentCommonwealth Bank, negative sentiment
News, Australia, Facebook, 15 Aug 2026
“Westpac and BNZ do offset, iirc Kiwibank have a low offset limit.”
neutralAlso mentionsBNZ, neutral sentimentKiwibank, negative sentiment
Reddit, New Zealand, 15 Sep 2026
“Was it just Westpac bank data? There are a few companies under the umbrella including Bank SA, St George, Bank of Melbourne, and BT (prev Bankers Trust).”
neutralAlso mentionsBankSA, neutral sentimentSt.George Bank, neutral sentimentBank of Melbourne, neutral sentimentBT Financial Group, neutral sentiment
News, Australia, Facebook, 7 Oct 2026
“Corperate greed and palenteer Westpac should be ashamed of itself”
negativeAlso mentionsPalantir, negative sentiment
Brand pages, Australia, YouTube, 31 Oct 2026
The posts that got Westpac talked about
- 57mentions
Westpac is the first New Zealand-based bank accredited to issue digital IDs.
nzherald.co.nz on Facebook, 17 Sep 2026 · Banking, Payments and Fintech
- 25mentions
What is the quickest way you have seen someone make a million dollars?
r/ASX on Reddit, 20 Aug 2026
- 23mentions
🏀 Nominate Your School to receive sports equipment!🏀 We believe every student deserves the opportunity to get active and enjoy sport. That's why, thanks to our friends at iSport
Westpac NZ on Facebook, 6 Oct 2026
- 17mentions
𝗦𝗖𝗔𝗠 𝗔𝗟𝗘𝗥𝗧 This scam email looks like it’s from Westpac and asks you to verify your identity. While we may contact customers to confirm their personal information, Westpac
Westpac on Facebook, 7 Sep 2026 · Scams and Fraud
Every brand in Banks
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Commonwealth BankAU | 3,36228% | -33 | 41% | 4% | -2 | |
 NABAU | 1,20010% | -46 | 39% | 6% | -4 | |
 ANZNZ + AU | 1,18010% | -32 | 43% | 7% | -6 | |
| WestpacNZ + AU | 1,0919% | -24 | 43% | 7% | -5 | |
 Macquarie BankAU | 8097% | +27 | 66% | 1% | +8 | |
 INGAU | 4754% | -12 | 61% | 5% | -3 | |
 KiwibankNZ | 4344% | -3 | 35% | 2% | +7 | |
 Suncorp BankAU | 4043% | -20 | 51% | 4% | -2 | |
 Bendigo BankAU | 3783% | -31 | 45% | 5% | -1 | |
 ASBNZ | 3503% | -3 | 50% | 2% | +2 | |
 BNZNZ | 2632% | +10 | 47% | 2% | +3 | |
 RevolutNZ + AU | 2612% | +19 | 58% | 3% | +4 | |
 BankwestAU | 2222% | -2 | 59% | 4% | +1 | |
 UbankAU | 2122% | +5 | 55% | 3% | 0 | |
 St.George BankAU | 1511% | -20 | 49% | 3% | -1 | |
 Bank AustraliaAU | 1311% | +48 | 69% | 0% | +20 | |
 Bank of QueenslandAU | 120<1% | -37 | 41% | 18% | -15 | |
 AMPNZ + AU | 112<1% | -7 | 38% | 3% | +3 | |
| HSBCNZ + AU | 87<1% | -33 | 54% | 1% | -1 | |
 ME BankAU | 78<1% | -42 | 53% | 10% | -8 | |
 Great Southern BankAU | 75<1% | +21 | 57% | 4% | +7 | |
 SBS BankNZ | 67<1% | -28 | 42% | 0% | +4 | |
 People First BankAU | 65<1% | 0 | 29% | 3% | +5 | |
 TSBNZ | 45<1% | -11 | 38% | 4% | -2 | |
 Bank of MelbourneAU | 42<1% | -36 | 52% | 5% | -5 | |
 Judo BankAU | 40<1% | +3 | 45% | 0% | +8 | |
 Heartland BankNZ | 35<1% | +9 | 57% | 6% | +6 | |
 RabobankNZ + AU | 32<1% | +22 | 75% | 0% | +9 | |
 IMB BankAU | 31<1% | +16 | 55% | 3% | +13 | |
 Newcastle PermanentAU | 29<1% | +34 | 48% | 0% | +10 | |
 Greater BankAU | 29<1% | +28 | 55% | 3% | +3 | |
 Beyond BankAU | 27<1% | +15 | 70% | 0% | +19 | |
 BankSAAU | 23<1% | -35 | 35% | 4% | -4 | |
 P&N BankAU | 22<1% | +64 | 82% | 0% | +23 | |
 The Co-operative BankNZ | 20<1% | +50 | 80% | 0% | +15 | |
 Teachers Mutual BankAU | 20<1% | +20 | 35% | 10% | -10 | |
 Unity BankAU | 14<1% | +36 | 79% | 0% | 0 | |
 MyState BankAU | 13<1% | +31 | 62% | 0% | 0 | |
 BankVicAU | 13<1% | +46 | 46% | 0% | +15 | |
 Australian Mutual BankAU | 13<1% | +54 | 62% | 0% | +15 | |
| 10<1% | -10 | 50% | 10% | -10 | ||
 RACQ BankAU | 10<1% | -30 | 30% | 10% | -10 | |
 Police BankAU | 9<1% | +44 | 44% | 0% | 0 | |
 Regional Australia BankAU | 7<1% | +14 | 57% | 14% | 0 | |
 Defence BankAU | 7<1% | +14 | 71% | 0% | 0 | |
 RAMSAU | 5<1% | -20 | 20% | 0% | 0 | |
 BCU BankAU | 5<1% | +20 | 40% | 0% | 0 | |
 Hume BankAU | 5<1% | +40 | 60% | 0% | 0 | |
 Auswide BankAU | 5<1% | +20 | 60% | 0% | 0 | |
 Bank FirstAU | 4<1% | 0 | 100% | 0% | +25 | |
 Australian Military BankAU | 4<1% | -25 | 75% | 0% | 0 | |
 ICBC (NZ)NZ | 3<1% | -33 | 33% | 0% | 0 | |
 UniBankAU | 3<1% | +100 | 100% | 0% | 0 | |
 Queensland Country BankAU | 3<1% | +100 | 67% | 0% | 0 | |
 Community First BankAU | 3<1% | +33 | 0% | 0% | 0 | |
 Bank of SydneyAU | 2<1% | -50 | 50% | 0% | 0 | |
| 1<1% | 0 | 0% | 0% | 0 | ||
 Bank of Baroda (NZ)NZ | 1<1% | 0 | 0% | 0% | 0 | |
| Bank of India (NZ)NZ | 1<1% | 0 | 0% | 0% | 0 | |
 Health Professionals BankAU | 1<1% | 0 | 0% | 0% | 0 | |
 Bank of usAU | 1<1% | 0 | 0% | 0% | 0 |