Kernel
530 mentions in Australia and New Zealand, 3rd of 26 in Investing apps for share of voice. Net sentiment sits 43 points above the peer median.
- Markets
- NZ
- Categories
- Investing apps · KiwiSaver/super
- Website
- kernelwealth.co.nz
Kernel among Investing apps
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 7%
- 3rd of 26, 530 mentions
- Net sentiment
- +46
- Peer median +3
- Net advocacy
- +16
- Peer median +3
- Rejection
- <1%
- 4 of 529 staged mentions
- 3rd of 26 for share of voice
- 1st of 18 for net sentiment
- 2nd of 18 for net advocacy
- 5th of 18 for past awareness
- 8th of 18 for rejection
Kernel against its peers
The share of Kernel's mentions at each stage, against the median of the other brands in Investing apps mentioned in this view (25 of them).
Every staged mention of Kernel, 100%Rejection, the exit
Awareness
28%
-6 pts on peers (33%)
Names the brand in passing or in the news.
Consideration
31%
+6 pts on peers (25%)
Weighing it up, asking about it, comparing.
Usage
24%
-3 pts on peers (27%)
Says they bank, invest or are insured with it.
Preference
3%
+3 pts on peers (<1%)
Chooses it over the alternatives.
Advocacy
14%
+6 pts on peers (7%)
Recommends it to others.
Rejection
<1%
+1 pts on peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit522+47
- Reviewers and creators4+50
- Brand pages3-67
- News1+100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Kernel was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Investing293+45
- KiwiSaver and Super127+50
- Not tagged60+50
- Money Advice58+59
- Banking16+13
- Scams and Fraud5-20
- Home Loans2+100
- Payments and Fintech2+100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Kernel, names this brand instead.
- InvestNow250%
- Simplicity125%
- Sharesies125%
Winning customers from
Rejects this brand, names Kernel instead.
- Fisher Funds726%
- Sharesies726%
- Milford519%
- InvestNow415%
- Simplicity27%
- ASB14%
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“tiger is for regular stocks and etfs ( free us cheap nz , kernel has many funds its great kiwisaver they both are different use cases”
“1. Kernal Cash or cash plus 2. Notice saver (like rabobank's 60 day notice saver, there might be others) 3. Term deposits Those are basically the options I believe”
“From what I remember Kernel had the best performing cash fund, if you want to add a bit of risk you can bypass the banks and lend directly with the Squirrel PIE fund.”
“I think Kernel’s comparison is out of date. Simplicity fixed this in 2023 by replacing the Australian Vanguard structure with its own NZ-domiciled PIE funds managed by DWS. So they aren’t wrapping an offshore ETF.”
negativeAlso mentionsSimplicity, positive sentimentVanguard Australia, neutral sentimentDWS Group, neutral sentiment
Reddit, New Zealand, 27 Oct 2026
The posts that got Kernel talked about
- 20mentions
KiwiSaver Invest now vs kernel
r/PersonalFinanceNZ on Reddit, 18 Aug 2026 · KiwiSaver and Super
- 19mentions
Kernel TWF, Simplicity Global Unhedged, Sharesies Global Share Fund, InvestNow TWF
r/PersonalFinanceNZ on Reddit, 30 Sep 2026 · Investing
- 12mentions
Kiwisaver Mistake?
r/PersonalFinanceNZ on Reddit, 4 Nov 2026 · KiwiSaver and Super
- 11mentions
is Milford balance fund good?
r/PersonalFinanceNZ on Reddit, 23 Aug 2026 · Investing
Every brand in Investing apps
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Commonwealth BankAU | 3,36244% | -33 | 41% | 4% | -2 | |
 NABAU | 1,20016% | -46 | 39% | 6% | -4 | |
| KernelNZ | 5307% | +46 | 71% | <1% | +16 | |
 SharesiesNZ + AU | 5097% | +13 | 62% | 4% | +7 | |
 Interactive BrokersNZ | 3695% | +38 | 74% | <1% | +17 | |
 InvestNowNZ | 3545% | +29 | 71% | 1% | +16 | |
 ASBNZ | 3505% | -3 | 50% | 2% | +2 | |
| CMC InvestAU | 1862% | +19 | 69% | 0% | +9 | |
 StakeNZ + AU | 1802% | -4 | 55% | 2% | +3 | |
 SharesightNZ | 1382% | +20 | 59% | 0% | +9 | |
 PearlerAU | 801% | +39 | 67% | 3% | +10 | |
 SmartsharesNZ | 56<1% | 0 | 57% | 5% | +2 | |
 WebullAU | 54<1% | +30 | 78% | 0% | +7 | |
 moomooNZ + AU | 45<1% | +9 | 78% | 0% | +9 | |
 HatchNZ | 38<1% | -3 | 39% | 0% | +8 | |
 Vanguard Personal InvestorAU | 32<1% | +16 | 53% | 6% | +3 | |
 RaizAU | 30<1% | +3 | 63% | 7% | +3 | |
| Tiger BrokersNZ | 27<1% | +19 | 67% | 0% | +11 | |
 SelfwealthAU | 13<1% | 0 | 77% | 0% | 0 | |
 StockspotAU | 11<1% | -9 | 45% | 0% | +18 | |
 SuperheroAU | 5<1% | +20 | 60% | 0% | 0 | |
 SpaceshipAU | 5<1% | -20 | 60% | 20% | 0 | |
 InvestSMARTAU | 4<1% | +50 | 50% | 0% | +25 | |
 SwyftxAU | 3<1% | -33 | 67% | 0% | 0 | |
 eToroAU | 2<1% | 0 | 100% | 0% | 0 | |
 BlackBull MarketsNZ | 1<1% | 0 | 100% | 0% | 0 |