Interactive Brokers
369 mentions in Australia and New Zealand, 5th of 26 in Investing apps for share of voice. Net sentiment sits 35 points above the peer median.
- Markets
- NZ
- Category
- Investing apps
- Website
- interactivebrokers.com
Interactive Brokers among Investing apps
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 5%
- 5th of 26, 369 mentions
- Net sentiment
- +38
- Peer median +3
- Net advocacy
- +17
- Peer median +3
- Rejection
- <1%
- 2 of 368 staged mentions
- 5th of 26 for share of voice
- 3rd of 18 for net sentiment
- 1st of 18 for net advocacy
- 3rd of 18 for past awareness
- 7th of 18 for rejection
Interactive Brokers against its peers
The share of Interactive Brokers's mentions at each stage, against the median of the other brands in Investing apps mentioned in this view (25 of them).
Every staged mention of Interactive Brokers, 100%Rejection, the exit
Awareness
25%
-8 pts on peers (33%)
Names the brand in passing or in the news.
Consideration
29%
+4 pts on peers (25%)
Weighing it up, asking about it, comparing.
Usage
29%
+4 pts on peers (25%)
Says they bank, invest or are insured with it.
Preference
3%
+2 pts on peers (<1%)
Chooses it over the alternatives.
Advocacy
14%
+7 pts on peers (7%)
Recommends it to others.
Rejection
<1%
+1 pts on peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit368+38
- Reviewers and creators1+100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Interactive Brokers was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Investing290+39
- Not tagged42+33
- Money Advice21+43
- Payments and Fintech11+36
- KiwiSaver and Super7+29
- Credit and BNPL6+33
- Banking2+50
- Home Loans1+100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Winning customers from
Rejects this brand, names Interactive Brokers instead.
- Sharesies750%
- Commonwealth Bank321%
- NAB17%
- Betashares17%
- Vanguard Australia17%
- InvestNow17%
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“IBKR has the lowest fees and a large selection of financial products”
positiveReddit, New Zealand, 24 Aug 2026
“VUAA automatically reinvests in itself without returning dividends. You don't need to adjust anything in IBKR”
neutralAlso mentionsVanguard S&P 500 UCITS ETF, neutral sentiment
Reddit, New Zealand, 31 Aug 2026
“I don’t know. This is in relation to my 2024-25 return (last year) and seems like the data has only just reached the ATO. Maybe in future it’ll be more on time, but there’s nothing from IBKR yet that has pre-filled into my 2025-26 return”
neutralAlso mentionsAustralian Taxation Office, neutral sentiment
Reddit, Australia, 13 Oct 2026
“You'd probably get a better reaction if you wrote a couple of sentences about it instead of drive-by dropping a single acronym 🙄. It looks interesting enough you need IBKR set up to access it and that's a barrier for some”
neutralReddit, New Zealand, 23 Oct 2026
The posts that got Interactive Brokers talked about
- 14mentions
For those who is IBKR, do you buy individual NZ stocks else where or just do funds?
r/PersonalFinanceNZ on Reddit, 7 Aug 2026 · Investing
- 10mentions
IBKR VS SHARESIES
r/PersonalFinanceNZ on Reddit, 23 Aug 2026 · Investing
- 7mentions
Which app do you use to buy stocks in NZ?
r/PersonalFinanceNZ on Reddit, 3 Nov 2026 · Investing
- 7mentions
What app to use in New Zealand
r/PersonalFinanceNZ on Reddit, 24 Oct 2026
Every brand in Investing apps
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Commonwealth BankAU | 3,36244% | -33 | 41% | 4% | -2 | |
 NABAU | 1,20016% | -46 | 39% | 6% | -4 | |
 KernelNZ | 5307% | +46 | 71% | <1% | +16 | |
 SharesiesNZ + AU | 5097% | +13 | 62% | 4% | +7 | |
| Interactive BrokersNZ | 3695% | +38 | 74% | <1% | +17 | |
 InvestNowNZ | 3545% | +29 | 71% | 1% | +16 | |
 ASBNZ | 3505% | -3 | 50% | 2% | +2 | |
| CMC InvestAU | 1862% | +19 | 69% | 0% | +9 | |
 StakeNZ + AU | 1802% | -4 | 55% | 2% | +3 | |
 SharesightNZ | 1382% | +20 | 59% | 0% | +9 | |
 PearlerAU | 801% | +39 | 67% | 3% | +10 | |
 SmartsharesNZ | 56<1% | 0 | 57% | 5% | +2 | |
 WebullAU | 54<1% | +30 | 78% | 0% | +7 | |
 moomooNZ + AU | 45<1% | +9 | 78% | 0% | +9 | |
 HatchNZ | 38<1% | -3 | 39% | 0% | +8 | |
 Vanguard Personal InvestorAU | 32<1% | +16 | 53% | 6% | +3 | |
 RaizAU | 30<1% | +3 | 63% | 7% | +3 | |
| Tiger BrokersNZ | 27<1% | +19 | 67% | 0% | +11 | |
 SelfwealthAU | 13<1% | 0 | 77% | 0% | 0 | |
 StockspotAU | 11<1% | -9 | 45% | 0% | +18 | |
 SuperheroAU | 5<1% | +20 | 60% | 0% | 0 | |
 SpaceshipAU | 5<1% | -20 | 60% | 20% | 0 | |
 InvestSMARTAU | 4<1% | +50 | 50% | 0% | +25 | |
 SwyftxAU | 3<1% | -33 | 67% | 0% | 0 | |
 eToroAU | 2<1% | 0 | 100% | 0% | 0 | |
 BlackBull MarketsNZ | 1<1% | 0 | 100% | 0% | 0 |