Cbus
90 mentions in Australia and New Zealand, 14th of 54 in KiwiSaver/super for share of voice. Net sentiment sits 64 points below the peer median.
- Markets
- AU
- Category
- KiwiSaver/super
- Website
- cbussuper.com.au
Cbus among KiwiSaver/super
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 4 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 1%
- 14th of 54, 90 mentions
- Net sentiment
- -64
- Peer median 0
- Net advocacy
- -2
- Peer median 0
- Rejection
- 4%
- 4 of 90 staged mentions
- 14th of 54 for share of voice
- 24th of 26 for net sentiment
- 18th of 26 for net advocacy
- 25th of 26 for past awareness
- 15th of 26 for rejection
Cbus against its peers
The share of Cbus's mentions at each stage, against the median of the other brands in KiwiSaver/super mentioned in this view (53 of them).
Every staged mention of Cbus, 100%Rejection, the exit
Awareness
80%
+30 pts on peers (50%)
Names the brand in passing or in the news.
Consideration
2%
-11 pts on peers (13%)
Weighing it up, asking about it, comparing.
Usage
11%
-10 pts on peers (21%)
Says they bank, invest or are insured with it.
Preference
2%
+2 pts on peers (0%)
Chooses it over the alternatives.
Advocacy
0%
Level with peers (0%)
Recommends it to others.
Rejection
4%
+4 pts on peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- News82-70
- Reddit6-17
- Brand pages10
- Reviewers and creators10
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Cbus was named under; brand page posts are not tagged, so they sit under "Not tagged".
- KiwiSaver and Super83-64
- Investing4-100
- Money Advice3-67
- Home Loans2-50
- Scams and Fraud10
- Insurance10
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Cbus, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Cbus instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“The government wants to control superannuation. Can see the $$ signs rolling in Chalmers and Albozo’s eyes to spend spend spend. Why do you think Wayne swann chairman of CBUS super has been in Albozo’s ear lately?”
negativeAlso mentionsJim Chalmers, negative sentimentAnthony Albanese, negative sentimentWayne Swan, negative sentiment
News, Australia, Facebook, 18 Aug 2026
“why dont news outlets highlight things like. Wayne Swann, earning 300k pension and getting paid by CBUS $243k per year ontop of pension... And tell us there isnt a conflict there?”
negativeNews, Australia, Facebook, 7 Sep 2026
“And possibly keep people off the street. But that doesn’t sit well with the CFMEU and CBUS, they won’t reap the millions in fees to prop up the Labor government !”
negativeAlso mentionsCFMEU, negative sentimentAustralian Labor Party, negative sentiment
News, Australia, Facebook, 20 Sep 2026
“Great diversion CBUS from your underperforming returns, due to being over invested in commercial property.”
negativeNews, Australia, Facebook, 22 Oct 2026
The posts that got Cbus talked about
- 4mentions
Would you raid your super for extra cash now? It's One Nation's big plan to give a quarter of compulsory super contributions back to Aussies with mortgages or rents to help with th
Sunrise on Facebook, 6 Sep 2026 · KiwiSaver and Super
- 4mentions
‘Upsets the gravy train’: Labor and their unions ‘terrified’ of ON’s proposed super shake-up
News24 on YouTube, 7 Sep 2026 · KiwiSaver and Super
- 3mentions
A major super fund says almost 16,000 of its members have had their balances boosted. 💸
News.com.au on Facebook, 21 Oct 2026 · KiwiSaver and Super
- 3mentions
Aussies are pouring millions into two assets following the federal budget tax changes.
News.com.au on Facebook, 21 Sep 2026 · Investing
Every brand in KiwiSaver/super
| Weekly | ||||||
|---|---|---|---|---|---|---|
 ANZNZ + AU | 1,18018% | -32 | 43% | 7% | -6 | |
 WestpacNZ + AU | 1,09117% | -24 | 43% | 7% | -5 | |
 KernelNZ | 5308% | +46 | 71% | <1% | +16 | |
 SharesiesNZ + AU | 5098% | +13 | 62% | 4% | +7 | |
 SimplicityNZ | 3746% | +43 | 64% | <1% | +16 | |
 AustralianSuperAU | 3566% | -35 | 35% | 6% | -3 | |
 InvestNowNZ | 3546% | +29 | 71% | 1% | +16 | |
 ASBNZ | 3505% | -3 | 50% | 2% | +2 | |
 BNZNZ | 2634% | +10 | 47% | 2% | +3 | |
 HostplusAU | 2354% | +20 | 62% | <1% | +11 | |
 MilfordNZ | 1743% | -51 | 37% | 14% | -11 | |
 Fisher FundsNZ | 1282% | -69 | 20% | 28% | -27 | |
 AMPNZ + AU | 1122% | -7 | 38% | 3% | +3 | |
 Australian Retirement TrustAU | 901% | +23 | 49% | 0% | +7 | |
| CbusAU | 901% | -64 | 16% | 4% | -2 | |
 SBS BankNZ | 671% | -28 | 42% | 0% | +4 | |
 SmartsharesNZ | 56<1% | 0 | 57% | 5% | +2 | |
 RestAU | 46<1% | -28 | 54% | 0% | +4 | |
 Aware SuperAU | 42<1% | -12 | 43% | 5% | 0 | |
 UniSuperAU | 38<1% | +39 | 53% | 0% | +8 | |
 Colonial First StateAU | 38<1% | -3 | 50% | 8% | -5 | |
 NZ FundsNZ | 23<1% | -78 | 9% | 26% | -26 | |
 HESTAAU | 23<1% | -48 | 22% | 4% | -4 | |
 SuperLifeNZ | 22<1% | +14 | 82% | 5% | +9 | |
 MLCAU | 21<1% | -29 | 38% | 5% | 0 | |
 BoosterNZ | 20<1% | +5 | 55% | 0% | +5 | |
 GenerateNZ | 18<1% | -22 | 44% | 0% | 0 | |
 Australian EthicalAU | 17<1% | +35 | 71% | 6% | 0 | |
 MercerNZ | 14<1% | -7 | 43% | 7% | -7 | |
 Craigs Investment PartnersNZ | 12<1% | +33 | 33% | 8% | 0 | |
 Public Sector Superannuation SchemeAU | 9<1% | -11 | 22% | 0% | 0 | |
 Future SuperAU | 9<1% | -22 | 78% | 0% | 0 | |
 CareSuperAU | 8<1% | +25 | 25% | 0% | 0 | |
 Vanguard SuperAU | 7<1% | +71 | 71% | 0% | 0 | |
 PathfinderNZ | 5<1% | +20 | 80% | 0% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 Brighter SuperAU | 5<1% | +20 | 100% | 0% | +20 | |
| HiveNZ | 4<1% | +25 | 75% | 0% | 0 | |
| 4<1% | +25 | 50% | 0% | 0 | ||
| Smart Future TrustAU | 4<1% | +50 | 25% | 0% | +25 | |
 Mercer SuperAU | 3<1% | -67 | 33% | 0% | 0 | |
 Military SuperAU | 3<1% | -33 | 100% | 0% | 0 | |
 NGS SuperAU | 3<1% | +33 | 33% | 0% | 0 | |
 Team SuperAU | 3<1% | -67 | 0% | 0% | 0 | |
 Pie FundsNZ | 2<1% | 0 | 100% | 0% | 0 | |
 KōuraNZ | 2<1% | -50 | 0% | 0% | 0 | |
| FundRock NZNZ | 2<1% | 0 | 50% | 0% | 0 | |
 Insignia FinancialAU | 2<1% | 0 | 50% | 0% | 0 | |
 Vision SuperAU | 2<1% | 0 | 50% | 0% | 0 | |
 Equip SuperAU | 2<1% | 0 | 0% | 0% | 0 | |
 AE KiwiSaverNZ | 1<1% | -100 | 0% | 0% | 0 | |
 Quay StreetNZ | 1<1% | +100 | 100% | 0% | +100 | |
 Prime SuperAU | 1<1% | 0 | 0% | 0% | 0 | |
 legalsuperAU | 1<1% | 0 | 0% | 0% | 0 |