SuperLife
22 mentions in Australia and New Zealand, 24th of 54 in KiwiSaver/super for share of voice. Net sentiment sits 14 points above the peer median.
- Markets
- NZ
- Category
- KiwiSaver/super
- Part of
- Smartshares (NZX)
- Website
- superlife.co.nz
SuperLife among KiwiSaver/super
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 4 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 24th of 54, 22 mentions
- Net sentiment
- +14
- Peer median 0
- Net advocacy
- +9
- Peer median 0
- Rejection
- 5%
- 1 of 22 staged mentions
- 24th of 54 for share of voice
- 7th of 26 for net sentiment
- 5th of 26 for net advocacy
- 1st of 26 for past awareness
- 16th of 26 for rejection
SuperLife against its peers
The share of SuperLife's mentions at each stage, against the median of the other brands in KiwiSaver/super mentioned in this view (53 of them).
Every staged mention of SuperLife, 100%Rejection, the exit
Awareness
14%
-36 pts on peers (50%)
Names the brand in passing or in the news.
Consideration
23%
+12 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
45%
+25 pts on peers (21%)
Says they bank, invest or are insured with it.
Preference
5%
+5 pts on peers (0%)
Chooses it over the alternatives.
Advocacy
9%
+9 pts on peers (0%)
Recommends it to others.
Rejection
5%
+5 pts on peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit21+14
- Reviewers and creators10
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts SuperLife was named under; brand page posts are not tagged, so they sit under "Not tagged".
- KiwiSaver and Super14-14
- Money Advice5+60
- Home Loans3+100
- Investing3+33
- Not tagged2+50
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Winning customers from
Rejects this brand, names SuperLife instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“IB is good, but you have to take care of the taxing by yourself. If you want to save your time, can choose NZ funds such as SMART US 500 ETF or SUPERLIFE US 500.”
positiveAlso mentionsInteractive Brokers, positive sentimentSmartshares, positive sentiment
Reddit, New Zealand, 24 Sep 2026
The posts that got SuperLife talked about
- 4mentions
Superlife constantly down
r/PersonalFinanceNZ on Reddit, 2 Oct 2026 · KiwiSaver and Super
- 4mentions
SuperLife VS Simplicity/Kernel
r/PersonalFinanceNZ on Reddit, 14 Sep 2026 · KiwiSaver and Super
- 3mentions
Advice on options after becoming mortgage free
r/PersonalFinanceNZ on Reddit, 9 Aug 2026 · Home Loans, Money Advice
- 2mentions
UK pension → NZ: looking for recent firsthand experience
r/PersonalFinanceNZ on Reddit, 1 Sep 2026 · KiwiSaver and Super
Every brand in KiwiSaver/super
| Weekly | ||||||
|---|---|---|---|---|---|---|
 ANZNZ + AU | 1,18018% | -32 | 43% | 7% | -6 | |
 WestpacNZ + AU | 1,09117% | -24 | 43% | 7% | -5 | |
 KernelNZ | 5308% | +46 | 71% | <1% | +16 | |
 SharesiesNZ + AU | 5098% | +13 | 62% | 4% | +7 | |
 SimplicityNZ | 3746% | +43 | 64% | <1% | +16 | |
 AustralianSuperAU | 3566% | -35 | 35% | 6% | -3 | |
 InvestNowNZ | 3546% | +29 | 71% | 1% | +16 | |
 ASBNZ | 3505% | -3 | 50% | 2% | +2 | |
 BNZNZ | 2634% | +10 | 47% | 2% | +3 | |
 HostplusAU | 2354% | +20 | 62% | <1% | +11 | |
 MilfordNZ | 1743% | -51 | 37% | 14% | -11 | |
 Fisher FundsNZ | 1282% | -69 | 20% | 28% | -27 | |
 AMPNZ + AU | 1122% | -7 | 38% | 3% | +3 | |
 Australian Retirement TrustAU | 901% | +23 | 49% | 0% | +7 | |
 CbusAU | 901% | -64 | 16% | 4% | -2 | |
 SBS BankNZ | 671% | -28 | 42% | 0% | +4 | |
 SmartsharesNZ | 56<1% | 0 | 57% | 5% | +2 | |
 RestAU | 46<1% | -28 | 54% | 0% | +4 | |
 Aware SuperAU | 42<1% | -12 | 43% | 5% | 0 | |
 UniSuperAU | 38<1% | +39 | 53% | 0% | +8 | |
 Colonial First StateAU | 38<1% | -3 | 50% | 8% | -5 | |
 NZ FundsNZ | 23<1% | -78 | 9% | 26% | -26 | |
 HESTAAU | 23<1% | -48 | 22% | 4% | -4 | |
| SuperLifeNZ | 22<1% | +14 | 82% | 5% | +9 | |
 MLCAU | 21<1% | -29 | 38% | 5% | 0 | |
 BoosterNZ | 20<1% | +5 | 55% | 0% | +5 | |
 GenerateNZ | 18<1% | -22 | 44% | 0% | 0 | |
 Australian EthicalAU | 17<1% | +35 | 71% | 6% | 0 | |
 MercerNZ | 14<1% | -7 | 43% | 7% | -7 | |
 Craigs Investment PartnersNZ | 12<1% | +33 | 33% | 8% | 0 | |
 Public Sector Superannuation SchemeAU | 9<1% | -11 | 22% | 0% | 0 | |
 Future SuperAU | 9<1% | -22 | 78% | 0% | 0 | |
 CareSuperAU | 8<1% | +25 | 25% | 0% | 0 | |
 Vanguard SuperAU | 7<1% | +71 | 71% | 0% | 0 | |
 PathfinderNZ | 5<1% | +20 | 80% | 0% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 Brighter SuperAU | 5<1% | +20 | 100% | 0% | +20 | |
| HiveNZ | 4<1% | +25 | 75% | 0% | 0 | |
| 4<1% | +25 | 50% | 0% | 0 | ||
| Smart Future TrustAU | 4<1% | +50 | 25% | 0% | +25 | |
 Mercer SuperAU | 3<1% | -67 | 33% | 0% | 0 | |
 Military SuperAU | 3<1% | -33 | 100% | 0% | 0 | |
 NGS SuperAU | 3<1% | +33 | 33% | 0% | 0 | |
 Team SuperAU | 3<1% | -67 | 0% | 0% | 0 | |
 Pie FundsNZ | 2<1% | 0 | 100% | 0% | 0 | |
 KōuraNZ | 2<1% | -50 | 0% | 0% | 0 | |
| FundRock NZNZ | 2<1% | 0 | 50% | 0% | 0 | |
 Insignia FinancialAU | 2<1% | 0 | 50% | 0% | 0 | |
 Vision SuperAU | 2<1% | 0 | 50% | 0% | 0 | |
 Equip SuperAU | 2<1% | 0 | 0% | 0% | 0 | |
 AE KiwiSaverNZ | 1<1% | -100 | 0% | 0% | 0 | |
 Quay StreetNZ | 1<1% | +100 | 100% | 0% | +100 | |
 Prime SuperAU | 1<1% | 0 | 0% | 0% | 0 | |
 legalsuperAU | 1<1% | 0 | 0% | 0% | 0 |