Sence
Fisher Funds againstKiwiSaver/superinAU + NZ

Fisher Funds

128 mentions in Australia and New Zealand, 12th of 54 in KiwiSaver/super for share of voice. Net sentiment sits 69 points below the peer median.

Markets
NZ
Compare Fisher Funds with other KiwiSaver/super

Fisher Funds among KiwiSaver/super

-100-500+50+100
More negativeNet sentimentMore positive

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 4 brands with a single mention left off.

  • Positive
  • Neutral
  • Negative
  • Mixed
Share of voice
2%
12th of 54, 128 mentions
Net sentiment
-69
Peer median 0
Net advocacy
-27
Peer median 0
Rejection
28%
36 of 127 staged mentions
  • 12th of 54 for share of voice
  • 25th of 26 for net sentiment
  • 26th of 26 for net advocacy
  • 24th of 26 for past awareness
  • 26th of 26 for rejection

Fisher Funds against its peers

The share of Fisher Funds's mentions at each stage, against the median of the other brands in KiwiSaver/super mentioned in this view (53 of them).

Every staged mention of Fisher Funds, 100%Rejection, the exit

  1. Awareness

    51%

    +1 pts on peers (50%)

    Names the brand in passing or in the news.

  2. Consideration

    9%

    -4 pts on peers (13%)

    Weighing it up, asking about it, comparing.

  3. Usage

    9%

    -12 pts on peers (21%)

    Says they bank, invest or are insured with it.

  4. Preference

    0%

    Level with peers (0%)

    Chooses it over the alternatives.

  5. Advocacy

    2%

    +2 pts on peers (0%)

    Recommends it to others.

  6. Rejection

    28%

    +28 pts on peers (0%)

    Left it, refuses it or warns others off.

Mentions by week

  • Positive
  • Neutral
  • Negative
  • Mixed
7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

  • Reddit
    103-70
  • News
    22-68
  • Reviewers and creators
    3-33

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts Fisher Funds was named under; brand page posts are not tagged, so they sit under "Not tagged".

  • Investing
    80-81
  • KiwiSaver and Super
    39-46
  • Money Advice
    8-87
  • Not tagged
    8-75
  • Banking
    3-67
  • Payments and Fintech
    10

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects Fisher Funds, names this brand instead.

Winning customers from

Rejects this brand, names Fisher Funds instead.

No comments in this view.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

  • “All good. Just make sure the fees aren't hitting your wallet. All good KS providers are 0.25%pa or less. FocusedGrowth sounds like a Fisher Funds product. If that's accurate, please leave them ASAP.”
    negative

    Reddit, New Zealand, 23 Sep 2026

  • “Hive is full of expensive active managers like fisher funds that will underperform. Get out before it’s to late”
    negative

    Reddit, New Zealand, 30 Sep 2026

  • “Yes correct (the custodian actually holds customers funds), but their TWF is not directly owned. But they aren't active managers like Fisher Funds or Milford”
    neutral

    Also mentionsMilford, neutral sentiment

    Reddit, New Zealand, 3 Oct 2026

  • “Fisher Funds is crap. Move it either to Kernel or Simplicity.”
    negative

    Also mentionsKernel, positive sentimentSimplicity, positive sentiment

    Reddit, New Zealand, 26 Oct 2026

The posts that got Fisher Funds talked about

  1. Considering a shift from Fisher Funds (growth)

    r/PersonalFinanceNZ on Reddit, 30 Sep 2026 · Investing

    12mentions

  2. Since 2020, investing in Fresh Fish has been nearly as good as investing in Fisher Funds Growth Fund

    r/PersonalFinanceNZ on Reddit, 30 Sep 2026 · Investing

    10mentions

  3. Two of Fisher Funds' listed managed investment vehicles have posted dismal returns, even while international markets surged.

    RNZ on Facebook, 28 Sep 2026 · Investing

    9mentions

  4. Imagine charging a performance fee for a fund that lost almost 10%!

    r/PersonalFinanceNZ on Reddit, 16 Oct 2026 · Investing

    8mentions

Every brand in KiwiSaver/super

Every brand in this view, sortable
Weekly
ANZNZ + AU1,18018%-3243%7%-6
WestpacNZ + AU1,09117%-2443%7%-5
KernelNZ5308%+4671%<1%+16
SharesiesNZ + AU5098%+1362%4%+7
SimplicityNZ3746%+4364%<1%+16
AustralianSuperAU3566%-3535%6%-3
InvestNowNZ3546%+2971%1%+16
ASBNZ3505%-350%2%+2
BNZNZ2634%+1047%2%+3
HostplusAU2354%+2062%<1%+11
MilfordNZ1743%-5137%14%-11
Fisher FundsNZ1282%-6920%28%-27
AMPNZ + AU1122%-738%3%+3
Australian Retirement TrustAU901%+2349%0%+7
CbusAU901%-6416%4%-2
SBS BankNZ671%-2842%0%+4
SmartsharesNZ56<1%057%5%+2
RestAU46<1%-2854%0%+4
Aware SuperAU42<1%-1243%5%0
UniSuperAU38<1%+3953%0%+8
Colonial First StateAU38<1%-350%8%-5
NZ FundsNZ23<1%-789%26%-26
HESTAAU23<1%-4822%4%-4
SuperLifeNZ22<1%+1482%5%+9
MLCAU21<1%-2938%5%0
BoosterNZ20<1%+555%0%+5
GenerateNZ18<1%-2244%0%0
Australian EthicalAU17<1%+3571%6%0
MercerNZ14<1%-743%7%-7
Craigs Investment PartnersNZ12<1%+3333%8%0
Public Sector Superannuation SchemeAU9<1%-1122%0%0
Future SuperAU9<1%-2278%0%0
CareSuperAU8<1%+2525%0%0
Vanguard SuperAU7<1%+7171%0%0
PathfinderNZ5<1%+2080%0%0
MASNZ5<1%+10020%0%0
Brighter SuperAU5<1%+20100%0%+20
HiveNZ4<1%+2575%0%0
ConsiliumNZ4<1%+2550%0%0
Smart Future TrustAU4<1%+5025%0%+25
Mercer SuperAU3<1%-6733%0%0
Military SuperAU3<1%-33100%0%0
NGS SuperAU3<1%+3333%0%0
Team SuperAU3<1%-670%0%0
Pie FundsNZ2<1%0100%0%0
KōuraNZ2<1%-500%0%0
FundRock NZNZ2<1%050%0%0
Insignia FinancialAU2<1%050%0%0
Vision SuperAU2<1%050%0%0
Equip SuperAU2<1%00%0%0
AE KiwiSaverNZ1<1%-1000%0%0
Quay StreetNZ1<1%+100100%0%+100
Prime SuperAU1<1%00%0%0
legalsuperAU1<1%00%0%0