Smartshares
56 mentions in Australia and New Zealand, 9th of 35 in Fund managers for share of voice. Net sentiment sits level with the peer median.
- Markets
- NZ
- Categories
- Fund managers · KiwiSaver/super · Investing apps
- Part of
- NZX
- Website
- smartinvest.co.nz
Smartshares among Fund managers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 6 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 1%
- 9th of 35, 56 mentions
- Net sentiment
- 0
- Peer median 0
- Net advocacy
- +2
- Peer median 0
- Rejection
- 5%
- 3 of 56 staged mentions
- 9th of 35 for share of voice
- 11th of 15 for net sentiment
- 9th of 15 for net advocacy
- 9th of 15 for past awareness
- 11th of 15 for rejection
Smartshares against its peers
The share of Smartshares's mentions at each stage, against the median of the other brands in Fund managers mentioned in this view (34 of them).
Every staged mention of Smartshares, 100%Rejection, the exit
Awareness
38%
-10 pts on peers (48%)
Names the brand in passing or in the news.
Consideration
23%
+2 pts on peers (21%)
Weighing it up, asking about it, comparing.
Usage
27%
+7 pts on peers (19%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
7%
+7 pts on peers (0%)
Recommends it to others.
Rejection
5%
+5 pts on peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit530
- Brand pages20
- News10
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Smartshares was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Investing28+7
- Not tagged12-8
- KiwiSaver and Super12-17
- Money Advice6+17
- Insurance10
- Banking10
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Smartshares, names this brand instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“That's the Foundation series TWF/VT, not the Smart Shares TWF which as higher fee's and is "List PIE" and not Multi Rate PIE.”
negativeAlso mentionsInvestNow, neutral sentimentVanguard Total World Stock ETF, neutral sentiment
Reddit, New Zealand, 22 Aug 2026
“gotta factor in the FIF though.... you pay more under VOO vs USF/USH.”
neutralAlso mentionsVanguard S&P 500 ETF, neutral sentiment
Reddit, New Zealand, 22 Sep 2026
“You can invest in smartshares US 500 directly through smartshares with pretty much 0 fees”
positiveReddit, New Zealand, 15 Oct 2026
The posts that got Smartshares talked about
- 2mentions
NZX liquidity rant - Market crash :(
r/PersonalFinanceNZ on Reddit, 5 Nov 2026 · Investing
- 2mentions
Kernel kiwi saver
r/PersonalFinanceNZ on Reddit, 14 Oct 2026 · KiwiSaver and Super
- 2mentions
Superlife constantly down
r/PersonalFinanceNZ on Reddit, 2 Oct 2026 · KiwiSaver and Super
- 2mentions
Switching Platforms
r/PersonalFinanceNZ on Reddit, 29 Sep 2026
Every brand in Fund managers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 BetasharesAU | 1,58634% | +25 | 68% | 2% | +10 | |
 Vanguard AustraliaAU | 1,17025% | +14 | 62% | 2% | +8 | |
| 48010% | +15 | 67% | 1% | +10 | ||
 SimplicityNZ | 3748% | +43 | 64% | <1% | +16 | |
 InvestNowNZ | 3548% | +29 | 71% | 1% | +16 | |
 MilfordNZ | 1744% | -51 | 37% | 14% | -11 | |
 Fisher FundsNZ | 1283% | -69 | 20% | 28% | -27 | |
| 732% | +26 | 61% | 0% | +10 | ||
| SmartsharesNZ | 561% | 0 | 57% | 5% | +2 | |
 Global X AustraliaAU | 42<1% | +14 | 67% | 2% | +10 | |
 AFICAU | 32<1% | +9 | 47% | 6% | -3 | |
 Argo InvestmentsAU | 31<1% | +32 | 58% | 3% | -3 | |
 NZ FundsNZ | 23<1% | -78 | 9% | 26% | -26 | |
 BoosterNZ | 20<1% | +5 | 55% | 0% | +5 | |
 GQG PartnersAU | 20<1% | -5 | 40% | 5% | 0 | |
 GenerateNZ | 18<1% | -22 | 44% | 0% | 0 | |
 Craigs Investment PartnersNZ | 12<1% | +33 | 33% | 8% | 0 | |
 Wilson Asset ManagementAU | 10<1% | -20 | 30% | 0% | 0 | |
 PathfinderNZ | 5<1% | +20 | 80% | 0% | 0 | |
 Platinum Asset ManagementAU | 5<1% | -40 | 20% | 0% | 0 | |
 ChallengerAU | 5<1% | 0 | 20% | 0% | 0 | |
 Forsyth BarrNZ | 4<1% | -25 | 50% | 0% | 0 | |
 Harbour Asset ManagementNZ | 3<1% | 0 | 67% | 33% | -33 | |
 Te AhumairangiNZ | 3<1% | 0 | 67% | 0% | 0 | |
 Magellan Financial GroupAU | 3<1% | -33 | 33% | 0% | 0 | |
 Pie FundsNZ | 2<1% | 0 | 100% | 0% | 0 | |
| FundRock NZNZ | 2<1% | 0 | 50% | 0% | 0 | |
 JBWere NZNZ | 2<1% | -50 | 0% | 0% | 0 | |
 Fidelity AustraliaAU | 2<1% | +100 | 50% | 0% | 0 | |
 Quay StreetNZ | 1<1% | +100 | 100% | 0% | +100 | |
 Mint Asset ManagementNZ | 1<1% | +100 | 100% | 0% | +100 | |
 Devon FundsNZ | 1<1% | -100 | 0% | 0% | 0 | |
 Castle Point FundsNZ | 1<1% | -100 | 100% | 0% | 0 | |
 PerpetualAU | 1<1% | -100 | 0% | 0% | 0 | |
 Forager FundsAU | 1<1% | 0 | 0% | 0% | 0 |