Pathfinder
5 mentions in Australia and New Zealand, 35th of 54 in KiwiSaver/super for share of voice. Net sentiment sits 20 points above the peer median.
- Markets
- NZ
- Categories
- KiwiSaver/super · Fund managers
- Website
- pathfinder.kiwi
Pathfinder among KiwiSaver/super
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 4 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 35th of 54, 5 mentions
- Net sentiment
- +20
- Peer median 0
- Net advocacy
- 0
- Peer median 0
- Rejection
- 0%
- 0 of 5 staged mentions
- 35th of 54 for share of voice
- Unranked for net sentiment (ranks from 20 mentions)
- Unranked for net advocacy (ranks from 20 mentions)
- Unranked for past awareness (ranks from 20 mentions)
- Unranked for rejection (ranks from 20 mentions)
Pathfinder against its peers
The share of Pathfinder's mentions at each stage, against the median of the other brands in KiwiSaver/super mentioned in this view (53 of them).
Every staged mention of Pathfinder, 100%Rejection, the exit
Awareness
20%
-30 pts on peers (50%)
Names the brand in passing or in the news.
Consideration
60%
+49 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
20%
-1 pts on peers (21%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
0%
Level with peers (0%)
Recommends it to others.
Rejection
0%
Level with peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit4+25
- Brand pages10
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Pathfinder was named under; brand page posts are not tagged, so they sit under "Not tagged".
- KiwiSaver and Super3+67
- Investing2-50
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Pathfinder, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Pathfinder instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Simplicity has an ESG filter. It's not as strong as Pathfinder. Ultimately that's a personal decision.”
“was thinking of going with pathfinder for my kiwisaver but im not shore if this is convincing me or not...”
mixedBrand pages, New Zealand, YouTube, 27 Oct 2026
The posts that got Pathfinder talked about
- 2mentions
Simplicity takes top KiwiSaver spot from Milford
r/PersonalFinanceNZ on Reddit, 21 Oct 2026 · KiwiSaver and Super
- 1mentions
💚 Ethical Hotline: Investing in space
Pathfinder KiwiSaver Plan on YouTube, 23 Aug 2026 · Investing
- 1mentions
Milford Active Growth Fund. What's wrong with this fund!
r/PersonalFinanceNZ on Reddit, 28 Oct 2026 · Investing
- 1mentions
Should I transfer my KiwiSaver to sharesies?
r/PersonalFinanceNZ on Reddit, 28 Aug 2026 · KiwiSaver and Super
Every brand in KiwiSaver/super
| Weekly | ||||||
|---|---|---|---|---|---|---|
 ANZNZ + AU | 1,18018% | -32 | 43% | 7% | -6 | |
 WestpacNZ + AU | 1,09117% | -24 | 43% | 7% | -5 | |
 KernelNZ | 5308% | +46 | 71% | <1% | +16 | |
 SharesiesNZ + AU | 5098% | +13 | 62% | 4% | +7 | |
 SimplicityNZ | 3746% | +43 | 64% | <1% | +16 | |
 AustralianSuperAU | 3566% | -35 | 35% | 6% | -3 | |
 InvestNowNZ | 3546% | +29 | 71% | 1% | +16 | |
 ASBNZ | 3505% | -3 | 50% | 2% | +2 | |
 BNZNZ | 2634% | +10 | 47% | 2% | +3 | |
 HostplusAU | 2354% | +20 | 62% | <1% | +11 | |
 MilfordNZ | 1743% | -51 | 37% | 14% | -11 | |
 Fisher FundsNZ | 1282% | -69 | 20% | 28% | -27 | |
 AMPNZ + AU | 1122% | -7 | 38% | 3% | +3 | |
 Australian Retirement TrustAU | 901% | +23 | 49% | 0% | +7 | |
 CbusAU | 901% | -64 | 16% | 4% | -2 | |
 SBS BankNZ | 671% | -28 | 42% | 0% | +4 | |
 SmartsharesNZ | 56<1% | 0 | 57% | 5% | +2 | |
 RestAU | 46<1% | -28 | 54% | 0% | +4 | |
 Aware SuperAU | 42<1% | -12 | 43% | 5% | 0 | |
 UniSuperAU | 38<1% | +39 | 53% | 0% | +8 | |
 Colonial First StateAU | 38<1% | -3 | 50% | 8% | -5 | |
 NZ FundsNZ | 23<1% | -78 | 9% | 26% | -26 | |
 HESTAAU | 23<1% | -48 | 22% | 4% | -4 | |
 SuperLifeNZ | 22<1% | +14 | 82% | 5% | +9 | |
 MLCAU | 21<1% | -29 | 38% | 5% | 0 | |
 BoosterNZ | 20<1% | +5 | 55% | 0% | +5 | |
 GenerateNZ | 18<1% | -22 | 44% | 0% | 0 | |
 Australian EthicalAU | 17<1% | +35 | 71% | 6% | 0 | |
 MercerNZ | 14<1% | -7 | 43% | 7% | -7 | |
 Craigs Investment PartnersNZ | 12<1% | +33 | 33% | 8% | 0 | |
 Public Sector Superannuation SchemeAU | 9<1% | -11 | 22% | 0% | 0 | |
 Future SuperAU | 9<1% | -22 | 78% | 0% | 0 | |
 CareSuperAU | 8<1% | +25 | 25% | 0% | 0 | |
 Vanguard SuperAU | 7<1% | +71 | 71% | 0% | 0 | |
| PathfinderNZ | 5<1% | +20 | 80% | 0% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 Brighter SuperAU | 5<1% | +20 | 100% | 0% | +20 | |
| HiveNZ | 4<1% | +25 | 75% | 0% | 0 | |
| 4<1% | +25 | 50% | 0% | 0 | ||
| Smart Future TrustAU | 4<1% | +50 | 25% | 0% | +25 | |
 Mercer SuperAU | 3<1% | -67 | 33% | 0% | 0 | |
 Military SuperAU | 3<1% | -33 | 100% | 0% | 0 | |
 NGS SuperAU | 3<1% | +33 | 33% | 0% | 0 | |
 Team SuperAU | 3<1% | -67 | 0% | 0% | 0 | |
 Pie FundsNZ | 2<1% | 0 | 100% | 0% | 0 | |
 KōuraNZ | 2<1% | -50 | 0% | 0% | 0 | |
| FundRock NZNZ | 2<1% | 0 | 50% | 0% | 0 | |
 Insignia FinancialAU | 2<1% | 0 | 50% | 0% | 0 | |
 Vision SuperAU | 2<1% | 0 | 50% | 0% | 0 | |
 Equip SuperAU | 2<1% | 0 | 0% | 0% | 0 | |
 AE KiwiSaverNZ | 1<1% | -100 | 0% | 0% | 0 | |
 Quay StreetNZ | 1<1% | +100 | 100% | 0% | +100 | |
 Prime SuperAU | 1<1% | 0 | 0% | 0% | 0 | |
 legalsuperAU | 1<1% | 0 | 0% | 0% | 0 |