Pearler
80 mentions in Australia and New Zealand, 11th of 26 in Investing apps for share of voice. Net sentiment sits 36 points above the peer median.
- Markets
- AU
- Category
- Investing apps
- Website
- pearler.com
Pearler among Investing apps
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 1%
- 11th of 26, 80 mentions
- Net sentiment
- +39
- Peer median +3
- Net advocacy
- +10
- Peer median +3
- Rejection
- 3%
- 2 of 79 staged mentions
- 11th of 26 for share of voice
- 2nd of 18 for net sentiment
- 5th of 18 for net advocacy
- 7th of 18 for past awareness
- 12th of 18 for rejection
Pearler against its peers
The share of Pearler's mentions at each stage, against the median of the other brands in Investing apps mentioned in this view (25 of them).
Every staged mention of Pearler, 100%Rejection, the exit
Awareness
30%
-3 pts on peers (33%)
Names the brand in passing or in the news.
Consideration
27%
+2 pts on peers (25%)
Weighing it up, asking about it, comparing.
Usage
28%
+3 pts on peers (25%)
Says they bank, invest or are insured with it.
Preference
4%
+3 pts on peers (<1%)
Chooses it over the alternatives.
Advocacy
9%
+2 pts on peers (7%)
Recommends it to others.
Rejection
3%
+3 pts on peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit76+41
- Reviewers and creators20
- Brand pages10
- News10
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Pearler was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Investing59+34
- KiwiSaver and Super11+9
- Not tagged10+50
- Money Advice8+63
- Credit and BNPL10
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Why pearler? Let’s ignore chess sponsored for now. If you invest BGBL on Betashares Direct, there’s $0 bbgl buy, $0 bbgl sell, $0 auto invest, $0 account fee. And BGBL has lower MER than VGS.”
neutralAlso mentionsBetashares, positive sentimentVanguard Australia, negative sentiment
Reddit, Australia, 26 Aug 2026
“Nabtrade and pearler lets you keep your holdings even if you become a non tax resident Open up a IKBR under singapores jurisdiction and get your holdings transferred”
neutralAlso mentionsNAB, neutral sentimentInteractive Brokers, neutral sentiment
Reddit, Australia, 23 Sep 2026
“Retail super is hard to suggest, due to higher fees, unless they have access to geared options (e.g. Pearler).”
neutralReddit, Australia, 10 Oct 2026
“>In super you can deleverage tax free at least. I use Pearler super Well not tax-free (unless you are in pension phase). But certainly _cheaper_.”
neutralReddit, Australia, 2 Nov 2026
The posts that got Pearler talked about
- 7mentions
Best Investing Platform
r/AusFinance on Reddit, 14 Oct 2026 · Investing
- 5mentions
Transition from Pearler to Betashares?
r/fiaustralia on Reddit, 13 Oct 2026 · Investing
- 4mentions
Best super fund for DIY ETF investing?
r/fiaustralia on Reddit, 25 Oct 2026 · Investing, KiwiSaver and Super
- 3mentions
Stake Super vs …… BT Super Invest?
r/fiaustralia on Reddit, 3 Sep 2026 · KiwiSaver and Super
Every brand in Investing apps
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Commonwealth BankAU | 3,36244% | -33 | 41% | 4% | -2 | |
 NABAU | 1,20016% | -46 | 39% | 6% | -4 | |
 KernelNZ | 5307% | +46 | 71% | <1% | +16 | |
 SharesiesNZ + AU | 5097% | +13 | 62% | 4% | +7 | |
 Interactive BrokersNZ | 3695% | +38 | 74% | <1% | +17 | |
 InvestNowNZ | 3545% | +29 | 71% | 1% | +16 | |
 ASBNZ | 3505% | -3 | 50% | 2% | +2 | |
| CMC InvestAU | 1862% | +19 | 69% | 0% | +9 | |
 StakeNZ + AU | 1802% | -4 | 55% | 2% | +3 | |
 SharesightNZ | 1382% | +20 | 59% | 0% | +9 | |
| PearlerAU | 801% | +39 | 67% | 3% | +10 | |
 SmartsharesNZ | 56<1% | 0 | 57% | 5% | +2 | |
 WebullAU | 54<1% | +30 | 78% | 0% | +7 | |
 moomooNZ + AU | 45<1% | +9 | 78% | 0% | +9 | |
 HatchNZ | 38<1% | -3 | 39% | 0% | +8 | |
 Vanguard Personal InvestorAU | 32<1% | +16 | 53% | 6% | +3 | |
 RaizAU | 30<1% | +3 | 63% | 7% | +3 | |
| Tiger BrokersNZ | 27<1% | +19 | 67% | 0% | +11 | |
 SelfwealthAU | 13<1% | 0 | 77% | 0% | 0 | |
 StockspotAU | 11<1% | -9 | 45% | 0% | +18 | |
 SuperheroAU | 5<1% | +20 | 60% | 0% | 0 | |
 SpaceshipAU | 5<1% | -20 | 60% | 20% | 0 | |
 InvestSMARTAU | 4<1% | +50 | 50% | 0% | +25 | |
 SwyftxAU | 3<1% | -33 | 67% | 0% | 0 | |
 eToroAU | 2<1% | 0 | 100% | 0% | 0 | |
 BlackBull MarketsNZ | 1<1% | 0 | 100% | 0% | 0 |