TSB againstBanksinAU + NZ

TSB

45 mentions in Australia and New Zealand, 24th of 61 in Banks for share of voice. Net sentiment sits 11 points below the peer median.

Markets
NZ
Category
Banks
Website
tsb.co.nz
Compare TSB with other Banks

TSB among Banks

-100-500+50+100
More negativeNet sentimentMore positive

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 5 brands with a single mention left off.

  • Positive
  • Neutral
  • Negative
  • Mixed
Share of voice
<1%
24th of 61, 45 mentions
Net sentiment
-11
Peer median 0
Net advocacy
-2
Peer median 0
Rejection
4%
2 of 45 staged mentions
  • 24th of 61 for share of voice
  • 22nd of 36 for net sentiment
  • 25th of 36 for net advocacy
  • 32nd of 36 for past awareness
  • 26th of 36 for rejection

TSB against its peers

The share of TSB's mentions at each stage, against the median of the other brands in Banks mentioned in this view (60 of them).

Every staged mention of TSB, 100%Rejection, the exit

  1. Awareness

    58%

    +13 pts on peers (45%)

    Names the brand in passing or in the news.

  2. Consideration

    9%

    -2 pts on peers (11%)

    Weighing it up, asking about it, comparing.

  3. Usage

    27%

    -5 pts on peers (31%)

    Says they bank, invest or are insured with it.

  4. Preference

    0%

    Level with peers (0%)

    Chooses it over the alternatives.

  5. Advocacy

    2%

    +1 pts on peers (2%)

    Recommends it to others.

  6. Rejection

    4%

    +4 pts on peers (<1%)

    Left it, refuses it or warns others off.

Mentions by week

  • Positive
  • Neutral
  • Negative
  • Mixed
7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

  • Reddit
    28-21
  • News
    15+13
  • Brand pages
    2-50

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts TSB was named under; brand page posts are not tagged, so they sit under "Not tagged".

  • Banking
    29-3
  • Payments and Fintech
    7-14
  • Credit and BNPL
    3-33
  • KiwiSaver and Super
    3+33
  • Investing
    3-33
  • Home Loans
    2+50
  • Money Advice
    10
  • Insurance
    10

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects TSB, names this brand instead.

No comments in this view.

Winning customers from

Rejects this brand, names TSB instead.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

  • “TSB don't support open banking. Only the Main Aussie banks & KiwiBank were made to support it.”
    neutral

    Also mentionsKiwibank, neutral sentiment

    Reddit, New Zealand, 18 Aug 2026

  • “For TSB, you need to give Akahu your username and password and also a sms code that gets txt to you. Akahu then registers itself as a “device” with full access to your account. Sure it uses their banking API but doesn’t make it good.”
    neutral

    Also mentionsAkahu, negative sentiment

    Reddit, New Zealand, 19 Aug 2026

  • “TSB is owned by TOI. The same trust that owns two thirds of Fisher. No conflicts of interest to see here! Customer first yea right”
    negative

    Also mentionsFisher Funds, negative sentiment

    Reddit, New Zealand, 30 Sep 2026

  • “They are really old school though, they don't even have debit cards. Hopefully the merger with TSB will help them modernize.”
    positive

    Also mentionsKiwibank, mixed sentiment

    Reddit, New Zealand, 9 Oct 2026

The posts that got TSB talked about

  1. Open Banking - TSB and ANZ to Google Sheets?

    r/PersonalFinanceNZ on Reddit, 17 Aug 2026 · Payments and Fintech

    5mentions
  2. Old school ASB. Get with the times. (rant)

    r/PersonalFinanceNZ on Reddit, 22 Oct 2026 · Banking

    4mentions
  3. The chair of Kiwibank's holding company is floating the idea of a Kiwibank-TSB merger.

    Newstalk ZB on Facebook, 18 Aug 2026 · Banking

    3mentions
  4. Since 2020, investing in Fresh Fish has been nearly as good as investing in Fisher Funds Growth Fund

    r/PersonalFinanceNZ on Reddit, 30 Sep 2026 · Investing

    3mentions

Every brand in Banks

Every brand in this view, sortable
Weekly
Commonwealth BankAU3,36228%-3341%4%-2
NABAU1,20010%-4639%6%-4
ANZNZ + AU1,18010%-3243%7%-6
WestpacNZ + AU1,0919%-2443%7%-5
Macquarie BankAU8097%+2766%1%+8
INGAU4754%-1261%5%-3
KiwibankNZ4344%-335%2%+7
Suncorp BankAU4043%-2051%4%-2
Bendigo BankAU3783%-3145%5%-1
ASBNZ3503%-350%2%+2
BNZNZ2632%+1047%2%+3
RevolutNZ + AU2612%+1958%3%+4
BankwestAU2222%-259%4%+1
UbankAU2122%+555%3%0
St.George BankAU1511%-2049%3%-1
Bank AustraliaAU1311%+4869%0%+20
Bank of QueenslandAU120<1%-3741%18%-15
AMPNZ + AU112<1%-738%3%+3
HSBCNZ + AU87<1%-3354%1%-1
ME BankAU78<1%-4253%10%-8
Great Southern BankAU75<1%+2157%4%+7
SBS BankNZ67<1%-2842%0%+4
People First BankAU65<1%029%3%+5
TSBNZ45<1%-1138%4%-2
Bank of MelbourneAU42<1%-3652%5%-5
Judo BankAU40<1%+345%0%+8
Heartland BankNZ35<1%+957%6%+6
RabobankNZ + AU32<1%+2275%0%+9
IMB BankAU31<1%+1655%3%+13
Newcastle PermanentAU29<1%+3448%0%+10
Greater BankAU29<1%+2855%3%+3
Beyond BankAU27<1%+1570%0%+19
BankSAAU23<1%-3535%4%-4
P&N BankAU22<1%+6482%0%+23
The Co-operative BankNZ20<1%+5080%0%+15
Teachers Mutual BankAU20<1%+2035%10%-10
Unity BankAU14<1%+3679%0%0
MyState BankAU13<1%+3162%0%0
BankVicAU13<1%+4646%0%+15
Australian Mutual BankAU13<1%+5462%0%+15
Virgin Money AustraliaAU10<1%-1050%10%-10
RACQ BankAU10<1%-3030%10%-10
Police BankAU9<1%+4444%0%0
Regional Australia BankAU7<1%+1457%14%0
Defence BankAU7<1%+1471%0%0
RAMSAU5<1%-2020%0%0
BCU BankAU5<1%+2040%0%0
Hume BankAU5<1%+4060%0%0
Auswide BankAU5<1%+2060%0%0
Bank FirstAU4<1%0100%0%+25
Australian Military BankAU4<1%-2575%0%0
ICBC (NZ)NZ3<1%-3333%0%0
UniBankAU3<1%+100100%0%0
Queensland Country BankAU3<1%+10067%0%0
Community First BankAU3<1%+330%0%0
Bank of SydneyAU2<1%-5050%0%0
Bank of China (NZ)NZ1<1%00%0%0
Bank of Baroda (NZ)NZ1<1%00%0%0
Bank of India (NZ)NZ1<1%00%0%0
Health Professionals BankAU1<1%00%0%0
Bank of usAU1<1%00%0%0