Webull againstInvesting appsinAU + NZ

Webull

54 mentions in Australia and New Zealand, 13th of 26 in Investing apps for share of voice. Net sentiment sits 27 points above the peer median.

Markets
AU
Compare Webull with other Investing apps

Webull among Investing apps

-60-40-200+20+40+60
More negativeNet sentimentMore positive

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.

  • Positive
  • Neutral
  • Negative
  • Mixed
Share of voice
<1%
13th of 26, 54 mentions
Net sentiment
+30
Peer median +3
Net advocacy
+7
Peer median +3
Rejection
0%
0 of 54 staged mentions
  • 13th of 26 for share of voice
  • 4th of 18 for net sentiment
  • 10th of 18 for net advocacy
  • 1st of 18 for past awareness
  • 1st of 18 for rejection

Webull against its peers

The share of Webull's mentions at each stage, against the median of the other brands in Investing apps mentioned in this view (25 of them).

Every staged mention of Webull, 100%Rejection, the exit

  1. Awareness

    22%

    -11 pts on peers (33%)

    Names the brand in passing or in the news.

  2. Consideration

    30%

    +5 pts on peers (25%)

    Weighing it up, asking about it, comparing.

  3. Usage

    41%

    +16 pts on peers (25%)

    Says they bank, invest or are insured with it.

  4. Preference

    2%

    +1 pts on peers (<1%)

    Chooses it over the alternatives.

  5. Advocacy

    6%

    -2 pts on peers (8%)

    Recommends it to others.

  6. Rejection

    0%

    -1 pts on peers (<1%)

    Left it, refuses it or warns others off.

Mentions by week

  • Positive
  • Neutral
  • Negative
  • Mixed
7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

  • Reddit
    52+29
  • Reviewers and creators
    2+50

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts Webull was named under; brand page posts are not tagged, so they sit under "Not tagged".

  • Investing
    52+27
  • Not tagged
    2+100
  • KiwiSaver and Super
    1+100
  • Money Advice
    1+100

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects Webull, names this brand instead.

No comments in this view.

Winning customers from

Rejects this brand, names Webull instead.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

  • “You said no brokers offered cgt reporting. You didn't say - CMC and Webull don't offer cgt reporting. You're clearly trying to cover up that you were wrong.”
    neutral

    Also mentionsCMC Invest, neutral sentiment

    Reddit, Australia, 11 Aug 2026

  • “Webull is free to by and sell trades of Australian ETFs: $0 commission”
    positive

    Reviewers and creators, Australia, YouTube, 16 Sep 2026

  • “Webull doesn’t have brokerage fee.”
    positive

    Reddit, Australia, 14 Oct 2026

  • “I always believe webull is Chinese knockoff.! Real business is Data and identity harvesting.!”
    negative

    Reddit, Australia, 3 Nov 2026

The posts that got Webull talked about

  1. Income ETFS

    r/AusFinance on Reddit, 14 Oct 2026 · Investing

    6mentions
  2. Webull cashback offer - denied, escalated, paid out

    r/fiaustralia on Reddit, 3 Nov 2026 · Investing

    6mentions
  3. ETF platform

    r/fiaustralia on Reddit, 11 Aug 2026 · Investing

    6mentions
  4. Feedback on Webull Broker for ETF Investing

    r/fiaustralia on Reddit, 12 Aug 2026 · Investing

    5mentions

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SmartsharesNZ56<1%057%5%+2
WebullAU54<1%+3078%0%+7
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SwyftxAU3<1%-3367%0%0
eToroAU2<1%0100%0%0
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