Vanguard Personal Investor
32 mentions in Australia and New Zealand, 16th of 26 in Investing apps for share of voice. Net sentiment sits 13 points above the peer median.
- Markets
- AU
- Category
- Investing apps
- Part of
- Vanguard
- Website
- vanguard.com.au
Vanguard Personal Investor among Investing apps
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 16th of 26, 32 mentions
- Net sentiment
- +16
- Peer median +3
- Net advocacy
- +3
- Peer median +7
- Rejection
- 6%
- 2 of 32 staged mentions
- 16th of 26 for share of voice
- 9th of 18 for net sentiment
- 12th of 18 for net advocacy
- 14th of 18 for past awareness
- 17th of 18 for rejection
Vanguard Personal Investor against its peers
The share of Vanguard Personal Investor's mentions at each stage, against the median of the other brands in Investing apps mentioned in this view (25 of them).
Every staged mention of Vanguard Personal Investor, 100%Rejection, the exit
Awareness
41%
+7 pts on peers (33%)
Names the brand in passing or in the news.
Consideration
31%
+6 pts on peers (25%)
Weighing it up, asking about it, comparing.
Usage
13%
-14 pts on peers (27%)
Says they bank, invest or are insured with it.
Preference
3%
+3 pts on peers (<1%)
Chooses it over the alternatives.
Advocacy
6%
-1 pts on peers (8%)
Recommends it to others.
Rejection
6%
+6 pts on peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit32+16
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Vanguard Personal Investor was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Investing27+11
- Money Advice3+67
- KiwiSaver and Super20
- Credit and BNPL10
- Not tagged10
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Vanguard Personal Investor, names this brand instead.
- Vanguard Australia1100%
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“It takes time yes, but you can direct debit straight into your account if needed. The web UI is very simple for the average Joe, as it should be IMO. Neither of which make VPI actually suck.. it just doesn't suit you.”
positiveReddit, Australia, 26 Aug 2026
“VPI sucks, the website is so bloody clunky.”
negativeReddit, Australia, 15 Oct 2026
“If all you want is vanguard ETFs, vanguard personal investor offers no fees”
The posts that got Vanguard Personal Investor talked about
- 3mentions
moomoo or Stake for a $600-a-month VAS/VGS DCA?
r/AusFinance on Reddit, 26 Aug 2026 · Investing
- 2mentions
Vanguard Personal Investor Tax
r/AusFinance on Reddit, 9 Sep 2026 · Investing
- 2mentions
What’s a good eft fund that will manage it for me, something similar to superannuation?
r/AusFinance on Reddit, 12 Aug 2026 · KiwiSaver and Super
- 2mentions
I have created two children’s accounts for my niece (1 yr) and nephew (6 yr).. I plan to invest min $100 a month each for 18 years.. Is DHHF a good place to start?
r/fiaustralia on Reddit, 28 Oct 2026 · Investing
Every brand in Investing apps
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Commonwealth BankAU | 3,36244% | -33 | 41% | 4% | -2 | |
 NABAU | 1,20016% | -46 | 39% | 6% | -4 | |
 KernelNZ | 5307% | +46 | 71% | <1% | +16 | |
 SharesiesNZ + AU | 5097% | +13 | 62% | 4% | +7 | |
 Interactive BrokersNZ | 3695% | +38 | 74% | <1% | +17 | |
 InvestNowNZ | 3545% | +29 | 71% | 1% | +16 | |
 ASBNZ | 3505% | -3 | 50% | 2% | +2 | |
| CMC InvestAU | 1862% | +19 | 69% | 0% | +9 | |
 StakeNZ + AU | 1802% | -4 | 55% | 2% | +3 | |
 SharesightNZ | 1382% | +20 | 59% | 0% | +9 | |
 PearlerAU | 801% | +39 | 67% | 3% | +10 | |
 SmartsharesNZ | 56<1% | 0 | 57% | 5% | +2 | |
 WebullAU | 54<1% | +30 | 78% | 0% | +7 | |
 moomooNZ + AU | 45<1% | +9 | 78% | 0% | +9 | |
 HatchNZ | 38<1% | -3 | 39% | 0% | +8 | |
| Vanguard Personal InvestorAU | 32<1% | +16 | 53% | 6% | +3 | |
 RaizAU | 30<1% | +3 | 63% | 7% | +3 | |
| Tiger BrokersNZ | 27<1% | +19 | 67% | 0% | +11 | |
 SelfwealthAU | 13<1% | 0 | 77% | 0% | 0 | |
 StockspotAU | 11<1% | -9 | 45% | 0% | +18 | |
 SuperheroAU | 5<1% | +20 | 60% | 0% | 0 | |
 SpaceshipAU | 5<1% | -20 | 60% | 20% | 0 | |
 InvestSMARTAU | 4<1% | +50 | 50% | 0% | +25 | |
 SwyftxAU | 3<1% | -33 | 67% | 0% | 0 | |
 eToroAU | 2<1% | 0 | 100% | 0% | 0 | |
 BlackBull MarketsNZ | 1<1% | 0 | 100% | 0% | 0 |