Squirrel
77 mentions in Australia and New Zealand, 1st of 23 in Non-bank lenders for share of voice. Net sentiment sits 15 points above the peer median.
- Markets
- NZ
- Categories
- Non-bank lenders · Comparison and advice
- Website
- squirrel.co.nz
Squirrel among Non-bank lenders
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 22%
- 1st of 23, 77 mentions
- Net sentiment
- +40
- Peer median +25
- Net advocacy
- +14
- Peer median 0
- Rejection
- 0%
- 0 of 77 staged mentions
- 1st of 23 for share of voice
- 2nd of 5 for net sentiment
- 1st of 5 for net advocacy
- 2nd of 5 for past awareness
- 1st of 5 for rejection
Squirrel against its peers
The share of Squirrel's mentions at each stage, against the median of the other brands in Non-bank lenders mentioned in this view (22 of them).
Every staged mention of Squirrel, 100%Rejection, the exit
Awareness
30%
-22 pts on peers (51%)
Names the brand in passing or in the news.
Consideration
27%
+25 pts on peers (2%)
Weighing it up, asking about it, comparing.
Usage
29%
+11 pts on peers (18%)
Says they bank, invest or are insured with it.
Preference
3%
+3 pts on peers (0%)
Chooses it over the alternatives.
Advocacy
12%
+12 pts on peers (0%)
Recommends it to others.
Rejection
0%
Level with peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit76+39
- Reviewers and creators1+100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Squirrel was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Money Advice20+35
- Banking18+39
- Investing14+50
- Home Loans13+62
- Not tagged5+80
- Payments and Fintech4-25
- Credit and BNPL40
- KiwiSaver and Super20
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Squirrel, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Squirrel instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Yeah regarding depositor compensation scheme, money in squirrel term investments and managed funds isn't covered. But they seem reasonably forthcoming with this info on their website”
mixedReddit, New Zealand, 6 Sep 2026
“IMHO whatever Squirrel is doing is what many other businesses can learn a lot from. Shoutout to the team behind the success!”
positiveReddit, New Zealand, 9 Oct 2026
“That's what their Monthly Income PIE fund does now, about ~5-6%pa after fees on a several dozen (hundreds?) construction and home loans, coupled with a reserve fund to cover shortfalls.”
neutralReddit, New Zealand, 9 Oct 2026
“Squirrell on call give 2.5% at the moment. Access in about 3 hours”
neutralReddit, New Zealand, 15 Oct 2026
The posts that got Squirrel talked about
- 8mentions
Mortgage broker Squirrel plans public listing for 2027
r/PersonalFinanceNZ on Reddit, 9 Oct 2026 · Home Loans
- 5mentions
Welcome Finance - Term PIE Deposits
r/PersonalFinanceNZ on Reddit, 12 Sep 2026 · Banking
- 4mentions
How do I find a good mortgage broker? What to look for?
r/PersonalFinanceNZ on Reddit, 26 Sep 2026 · Home Loans
- 4mentions
FMT Investing
r/PersonalFinanceNZ on Reddit, 22 Sep 2026 · Investing
Every brand in Non-bank lenders
| Weekly | ||||||
|---|---|---|---|---|---|---|
| SquirrelNZ | 7722% | +40 | 70% | 0% | +14 | |
 Latitude FinancialNZ + AU | 6117% | -33 | 49% | 3% | -3 | |
 Pepper MoneyAU | 5716% | -18 | 32% | 12% | -11 | |
 First Credit UnionNZ | 4011% | +95 | 78% | 0% | +10 | |
 HummNZ + AU | 3410% | -26 | 38% | 9% | 0 | |
 Cash ConvertersAU | 134% | -38 | 23% | 0% | +8 | |
 HarmoneyNZ + AU | 93% | -56 | 22% | 11% | -11 | |
 Aussie Home LoansAU | 82% | -12 | 25% | 0% | 0 | |
 Mortgage ChoiceAU | 82% | -12 | 0% | 0% | 0 | |
 PlentiAU | 72% | 0 | 14% | 14% | 0 | |
 MTF FinanceNZ | 41% | +75 | 50% | 0% | 0 | |
 Liberty FinancialAU | 41% | +25 | 75% | 0% | 0 | |
 ResimacAU | 41% | +75 | 50% | 0% | 0 | |
 LendiAU | 41% | +25 | 50% | 0% | 0 | |
 MoneyMeAU | 41% | +25 | 50% | 0% | 0 | |
 UnityNZ | 3<1% | +67 | 33% | 0% | 0 | |
 La Trobe FinancialAU | 3<1% | +67 | 67% | 0% | 0 | |
| 3<1% | 0 | 0% | 0% | 0 | ||
 Athena Home LoansAU | 3<1% | -33 | 0% | 33% | -33 | |
 TiimelyAU | 3<1% | +33 | 33% | 0% | 0 | |
 UDC FinanceNZ | 2<1% | +50 | 100% | 0% | 0 | |
 loans.com.auAU | 2<1% | +50 | 50% | 0% | 0 | |
 Police Credit UnionNZ | 1<1% | +100 | 100% | 0% | +100 |