Sence
HSBC againstBanksinAU + NZ

HSBC

87 mentions in Australia and New Zealand, 19th of 61 in Banks for share of voice. Net sentiment sits 33 points below the peer median.

Markets
NZ and AU
Category
Banks
Part of
HSBC
Website
hsbc.co.nz
Compare HSBC with other Banks

HSBC among Banks

-100-500+50+100
More negativeNet sentimentMore positive

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 5 brands with a single mention left off.

  • Positive
  • Neutral
  • Negative
  • Mixed
Share of voice
<1%
19th of 61, 87 mentions
Net sentiment
-33
Peer median 0
Net advocacy
-1
Peer median 0
Rejection
1%
1 of 87 staged mentions
  • 19th of 61 for share of voice
  • 30th of 36 for net sentiment
  • 22nd of 36 for net advocacy
  • 15th of 36 for past awareness
  • 9th of 36 for rejection

HSBC against its peers

The share of HSBC's mentions at each stage, against the median of the other brands in Banks mentioned in this view (60 of them).

Every staged mention of HSBC, 100%Rejection, the exit

  1. Awareness

    45%

    -2 pts on peers (46%)

    Names the brand in passing or in the news.

  2. Consideration

    6%

    -5 pts on peers (11%)

    Weighing it up, asking about it, comparing.

  3. Usage

    48%

    +17 pts on peers (31%)

    Says they bank, invest or are insured with it.

  4. Preference

    0%

    Level with peers (0%)

    Chooses it over the alternatives.

  5. Advocacy

    0%

    -2 pts on peers (2%)

    Recommends it to others.

  6. Rejection

    1%

    +1 pts on peers (<1%)

    Left it, refuses it or warns others off.

Mentions by week

  • Positive
  • Neutral
  • Negative
  • Mixed
7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

  • Reddit
    78-33
  • News
    7-43
  • Reviewers and creators
    20

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts HSBC was named under; brand page posts are not tagged, so they sit under "Not tagged".

  • Banking
    34-15
  • Credit and BNPL
    22-55
  • Home Loans
    17-24
  • Payments and Fintech
    9-56
  • Money Advice
    9-22
  • Investing
    3-67
  • Not tagged
    2-50
  • Scams and Fraud
    2-50

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects HSBC, names this brand instead.

No comments in this view.

Winning customers from

Rejects this brand, names HSBC instead.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

  • “Indeed not a bank but arguably as Aussie as HSBC. Pepper are just the managers though, Blackstone is the backer .”
    neutral

    Also mentionsPepper Money, neutral sentimentBlackstone, neutral sentiment

    Reddit, Australia, 21 Aug 2026

  • “HSBC Mortgages going to Peppermoney. The ordinary bank accounts and credit cards going the way of the dodo.”
    neutral

    Also mentionsPepper Money, neutral sentiment

    Reddit, Australia, 7 Sep 2026

  • “Revolut is a bank in Australia. (Wise is not.) Major banks offer foreign currency accounts but may not have all the features the HSBC account currently has.”
    neutral

    Also mentionsRevolut, neutral sentimentWise, neutral sentiment

    Reddit, Australia, 12 Oct 2026

  • “What about HSBC they are pulling out of Aust ,”
    neutral

    News, Australia, Facebook, 21 Oct 2026

The posts that got HSBC talked about

  1. Causes and implications of HSBC shutting down in Australia

    r/AusFinance on Reddit, 13 Oct 2026 · Banking

    8mentions

  2. HSBC closing down soon

    r/AusFinance on Reddit, 12 Oct 2026 · Banking

    7mentions

  3. Anyone with an HSBC Australia mortgage, are you refinancing or waiting to see how Pepper Money goes?

    r/AusFinance on Reddit, 16 Sep 2026 · Home Loans

    7mentions

  4. Difficulties getting credit card

    r/AusFinance on Reddit, 25 Sep 2026 · Credit and BNPL

    5mentions

Every brand in Banks

Every brand in this view, sortable
Weekly
Commonwealth BankAU3,36228%-3341%4%-2
NABAU1,20010%-4639%6%-4
ANZNZ + AU1,18010%-3243%7%-6
WestpacNZ + AU1,0919%-2443%7%-5
Macquarie BankAU8097%+2766%1%+8
INGAU4754%-1261%5%-3
KiwibankNZ4344%-335%2%+7
Suncorp BankAU4043%-2051%4%-2
Bendigo BankAU3783%-3145%5%-1
ASBNZ3503%-350%2%+2
BNZNZ2632%+1047%2%+3
RevolutNZ + AU2612%+1958%3%+4
BankwestAU2222%-259%4%+1
UbankAU2122%+555%3%0
St.George BankAU1511%-2049%3%-1
Bank AustraliaAU1311%+4869%0%+20
Bank of QueenslandAU120<1%-3741%18%-15
AMPNZ + AU112<1%-738%3%+3
HSBCNZ + AU87<1%-3354%1%-1
ME BankAU78<1%-4253%10%-8
Great Southern BankAU75<1%+2157%4%+7
SBS BankNZ67<1%-2842%0%+4
People First BankAU65<1%029%3%+5
TSBNZ45<1%-1138%4%-2
Bank of MelbourneAU42<1%-3652%5%-5
Judo BankAU40<1%+345%0%+8
Heartland BankNZ35<1%+957%6%+6
RabobankNZ + AU32<1%+2275%0%+9
IMB BankAU31<1%+1655%3%+13
Newcastle PermanentAU29<1%+3448%0%+10
Greater BankAU29<1%+2855%3%+3
Beyond BankAU27<1%+1570%0%+19
BankSAAU23<1%-3535%4%-4
P&N BankAU22<1%+6482%0%+23
The Co-operative BankNZ20<1%+5080%0%+15
Teachers Mutual BankAU20<1%+2035%10%-10
Unity BankAU14<1%+3679%0%0
MyState BankAU13<1%+3162%0%0
BankVicAU13<1%+4646%0%+15
Australian Mutual BankAU13<1%+5462%0%+15
Virgin Money AustraliaAU10<1%-1050%10%-10
RACQ BankAU10<1%-3030%10%-10
Police BankAU9<1%+4444%0%0
Regional Australia BankAU7<1%+1457%14%0
Defence BankAU7<1%+1471%0%0
RAMSAU5<1%-2020%0%0
BCU BankAU5<1%+2040%0%0
Hume BankAU5<1%+4060%0%0
Auswide BankAU5<1%+2060%0%0
Bank FirstAU4<1%0100%0%+25
Australian Military BankAU4<1%-2575%0%0
ICBC (NZ)NZ3<1%-3333%0%0
UniBankAU3<1%+100100%0%0
Queensland Country BankAU3<1%+10067%0%0
Community First BankAU3<1%+330%0%0
Bank of SydneyAU2<1%-5050%0%0
Bank of China (NZ)NZ1<1%00%0%0
Bank of Baroda (NZ)NZ1<1%00%0%0
Bank of India (NZ)NZ1<1%00%0%0
Health Professionals BankAU1<1%00%0%0
Bank of usAU1<1%00%0%0