Heartland Bank
35 mentions in Australia and New Zealand, 27th of 61 in Banks for share of voice. Net sentiment sits 9 points above the peer median.
- Markets
- NZ
- Category
- Banks
- Part of
- Heartland Group
- Website
- heartland.co.nz
Heartland Bank among Banks
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 5 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 27th of 61, 35 mentions
- Net sentiment
- +9
- Peer median 0
- Net advocacy
- +6
- Peer median 0
- Rejection
- 6%
- 2 of 35 staged mentions
- 27th of 61 for share of voice
- 14th of 36 for net sentiment
- 12th of 36 for net advocacy
- 11th of 36 for past awareness
- 31st of 36 for rejection
Heartland Bank against its peers
The share of Heartland Bank's mentions at each stage, against the median of the other brands in Banks mentioned in this view (60 of them).
Every staged mention of Heartland Bank, 100%Rejection, the exit
Awareness
37%
-9 pts on peers (46%)
Names the brand in passing or in the news.
Consideration
14%
+4 pts on peers (10%)
Weighing it up, asking about it, comparing.
Usage
31%
Level with peers (31%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
11%
+10 pts on peers (2%)
Recommends it to others.
Rejection
6%
+5 pts on peers (<1%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit23+13
- News120
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Heartland Bank was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Banking21+14
- Credit and BNPL6-33
- Money Advice4+75
- Not tagged2-50
- KiwiSaver and Super2-50
- Investing1+100
- Payments and Fintech10
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Winning customers from
Rejects this brand, names Heartland Bank instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“TSB Just merged with Heartland”
“I see Kiwi Bank has come in at the last minute with an offer… hopefully it’s better than Heartlands.”
“It's in the agreement that they can vary it. Most providers fix, but MARAC/Heartland have in their agreement that they can vary. I think MTF is the same.”
“Rubbish - we have plenty banks already in NZ TSB, SBS, Heartland the only issue is they don't have many branches or ATMs around the country some people still need face to face services, not everything can be done online.”
negativeAlso mentionsTSB, negative sentimentSBS Bank, negative sentiment
News, New Zealand, YouTube, 8 Oct 2026
The posts that got Heartland Bank talked about
- 4mentions
Heartland Vehicle Loan - Rate change
r/PersonalFinanceNZ on Reddit, 23 Sep 2026 · Credit and BNPL
- 4mentions
NZ Bank Accounts
r/PersonalFinanceNZ on Reddit, 3 Sep 2026 · Banking
- 3mentions
The chair of Kiwibank's holding company is floating the idea of a Kiwibank-TSB merger.
Newstalk ZB on Facebook, 18 Aug 2026 · Banking
- 2mentions
There are a few more hurdles that need to be cleared before the transaction takes effect.
nzherald.co.nz on Facebook, 24 Aug 2026 · Banking
Every brand in Banks
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Commonwealth BankAU | 3,36228% | -33 | 41% | 4% | -2 | |
 NABAU | 1,20010% | -46 | 39% | 6% | -4 | |
 ANZNZ + AU | 1,18010% | -32 | 43% | 7% | -6 | |
 WestpacNZ + AU | 1,0919% | -24 | 43% | 7% | -5 | |
 Macquarie BankAU | 8097% | +27 | 66% | 1% | +8 | |
 INGAU | 4754% | -12 | 61% | 5% | -3 | |
 KiwibankNZ | 4344% | -3 | 35% | 2% | +7 | |
 Suncorp BankAU | 4043% | -20 | 51% | 4% | -2 | |
 Bendigo BankAU | 3783% | -31 | 45% | 5% | -1 | |
 ASBNZ | 3503% | -3 | 50% | 2% | +2 | |
 BNZNZ | 2632% | +10 | 47% | 2% | +3 | |
 RevolutNZ + AU | 2612% | +19 | 58% | 3% | +4 | |
 BankwestAU | 2222% | -2 | 59% | 4% | +1 | |
 UbankAU | 2122% | +5 | 55% | 3% | 0 | |
 St.George BankAU | 1511% | -20 | 49% | 3% | -1 | |
 Bank AustraliaAU | 1311% | +48 | 69% | 0% | +20 | |
 Bank of QueenslandAU | 120<1% | -37 | 41% | 18% | -15 | |
 AMPNZ + AU | 112<1% | -7 | 38% | 3% | +3 | |
| HSBCNZ + AU | 87<1% | -33 | 54% | 1% | -1 | |
 ME BankAU | 78<1% | -42 | 53% | 10% | -8 | |
 Great Southern BankAU | 75<1% | +21 | 57% | 4% | +7 | |
 SBS BankNZ | 67<1% | -28 | 42% | 0% | +4 | |
 People First BankAU | 65<1% | 0 | 29% | 3% | +5 | |
 TSBNZ | 45<1% | -11 | 38% | 4% | -2 | |
 Bank of MelbourneAU | 42<1% | -36 | 52% | 5% | -5 | |
 Judo BankAU | 40<1% | +3 | 45% | 0% | +8 | |
| Heartland BankNZ | 35<1% | +9 | 57% | 6% | +6 | |
 RabobankNZ + AU | 32<1% | +22 | 75% | 0% | +9 | |
 IMB BankAU | 31<1% | +16 | 55% | 3% | +13 | |
 Newcastle PermanentAU | 29<1% | +34 | 48% | 0% | +10 | |
 Greater BankAU | 29<1% | +28 | 55% | 3% | +3 | |
 Beyond BankAU | 27<1% | +15 | 70% | 0% | +19 | |
 BankSAAU | 23<1% | -35 | 35% | 4% | -4 | |
 P&N BankAU | 22<1% | +64 | 82% | 0% | +23 | |
 The Co-operative BankNZ | 20<1% | +50 | 80% | 0% | +15 | |
 Teachers Mutual BankAU | 20<1% | +20 | 35% | 10% | -10 | |
 Unity BankAU | 14<1% | +36 | 79% | 0% | 0 | |
 MyState BankAU | 13<1% | +31 | 62% | 0% | 0 | |
 BankVicAU | 13<1% | +46 | 46% | 0% | +15 | |
 Australian Mutual BankAU | 13<1% | +54 | 62% | 0% | +15 | |
| 10<1% | -10 | 50% | 10% | -10 | ||
 RACQ BankAU | 10<1% | -30 | 30% | 10% | -10 | |
 Police BankAU | 9<1% | +44 | 44% | 0% | 0 | |
 Regional Australia BankAU | 7<1% | +14 | 57% | 14% | 0 | |
 Defence BankAU | 7<1% | +14 | 71% | 0% | 0 | |
 RAMSAU | 5<1% | -20 | 20% | 0% | 0 | |
 BCU BankAU | 5<1% | +20 | 40% | 0% | 0 | |
 Hume BankAU | 5<1% | +40 | 60% | 0% | 0 | |
 Auswide BankAU | 5<1% | +20 | 60% | 0% | 0 | |
 Bank FirstAU | 4<1% | 0 | 100% | 0% | +25 | |
 Australian Military BankAU | 4<1% | -25 | 75% | 0% | 0 | |
 ICBC (NZ)NZ | 3<1% | -33 | 33% | 0% | 0 | |
 UniBankAU | 3<1% | +100 | 100% | 0% | 0 | |
 Queensland Country BankAU | 3<1% | +100 | 67% | 0% | 0 | |
 Community First BankAU | 3<1% | +33 | 0% | 0% | 0 | |
 Bank of SydneyAU | 2<1% | -50 | 50% | 0% | 0 | |
| 1<1% | 0 | 0% | 0% | 0 | ||
 Bank of Baroda (NZ)NZ | 1<1% | 0 | 0% | 0% | 0 | |
| Bank of India (NZ)NZ | 1<1% | 0 | 0% | 0% | 0 | |
 Health Professionals BankAU | 1<1% | 0 | 0% | 0% | 0 | |
 Bank of usAU | 1<1% | 0 | 0% | 0% | 0 |