Bank of Melbourne
42 mentions in Australia and New Zealand, 25th of 61 in Banks for share of voice. Net sentiment sits 36 points below the peer median.
- Markets
- AU
- Category
- Banks
- Part of
- Westpac
- Website
- bankofmelbourne.com.au
Bank of Melbourne among Banks
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 5 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 25th of 61, 42 mentions
- Net sentiment
- -36
- Peer median 0
- Net advocacy
- -5
- Peer median 0
- Rejection
- 5%
- 2 of 42 staged mentions
- 25th of 61 for share of voice
- 33rd of 36 for net sentiment
- 31st of 36 for net advocacy
- 17th of 36 for past awareness
- 27th of 36 for rejection
Bank of Melbourne against its peers
The share of Bank of Melbourne's mentions at each stage, against the median of the other brands in Banks mentioned in this view (60 of them).
Every staged mention of Bank of Melbourne, 100%Rejection, the exit
Awareness
43%
-4 pts on peers (46%)
Names the brand in passing or in the news.
Consideration
5%
-6 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
48%
+17 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
0%
-2 pts on peers (2%)
Recommends it to others.
Rejection
5%
+4 pts on peers (<1%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit27-11
- Brand pages9-78
- News6-83
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Bank of Melbourne was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Banking16-19
- Scams and Fraud8-100
- Credit and BNPL5-40
- Payments and Fintech4-75
- Not tagged4-25
- Home Loans3+67
- Insurance20
- Money Advice2-50
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“I'm a mortgage broker. This is a Westpac group pricing request. Westpac, BankSA, Bank of Melbourne, or St George. From my knowledge, there are no free offset accounts though... This is a packaged variable home loan with $395 annual fee.”
neutralAlso mentionsWestpac, neutral sentimentBankSA, neutral sentimentSt.George Bank, neutral sentiment
Reddit, Australia, 21 Aug 2026
“Westpac rebranded the Victorian St George branches into "Bank of Melbourne". Westpac still exists in Victoria.”
neutralAlso mentionsWestpac, neutral sentimentSt.George Bank, neutral sentiment
Reddit, Australia, 7 Sep 2026
“KYC is a standard requirement. All banks/institutions have KYC requirements You’re ranting about ignoring the many notices Bank of Melbourne would have sent you clearly outlining what was happening and why \- ex big 4 banker”
neutralReddit, Australia, 13 Oct 2026
“Banks trynna stop people from investing in crypto... bank of melb is only allowing people to deposit 10g a month to crypto the gov wants us all to be broke”
negativeNews, Australia, Facebook, 31 Oct 2026
The posts that got Bank of Melbourne talked about
- 6mentions
This Scams Awareness Week, we’re helping you stay one step ahead with scam safety tips. TIP: If something makes your heart pound, slow down. Scammers often try to rush, scare or en
Bank of Melbourne on Facebook, 28 Aug 2026 · Scams and Fraud
- 3mentions
Suncorp Bank no longer
r/AusFinance on Reddit, 7 Sep 2026 · Banking
- 2mentions
Tracking the credit card points changes ahead of Oct 1: 45+ cards confirmed so far
r/AusFinance on Reddit, 24 Sep 2026 · Credit and BNPL
- 2mentions
Car insurers under fire as premiums rise well above inflation | ABC NEWS
r/AusFinance on Reddit, 15 Aug 2026 · Insurance
Every brand in Banks
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Commonwealth BankAU | 3,36228% | -33 | 41% | 4% | -2 | |
 NABAU | 1,20010% | -46 | 39% | 6% | -4 | |
 ANZNZ + AU | 1,18010% | -32 | 43% | 7% | -6 | |
 WestpacNZ + AU | 1,0919% | -24 | 43% | 7% | -5 | |
 Macquarie BankAU | 8097% | +27 | 66% | 1% | +8 | |
 INGAU | 4754% | -12 | 61% | 5% | -3 | |
 KiwibankNZ | 4344% | -3 | 35% | 2% | +7 | |
 Suncorp BankAU | 4043% | -20 | 51% | 4% | -2 | |
 Bendigo BankAU | 3783% | -31 | 45% | 5% | -1 | |
 ASBNZ | 3503% | -3 | 50% | 2% | +2 | |
 BNZNZ | 2632% | +10 | 47% | 2% | +3 | |
 RevolutNZ + AU | 2612% | +19 | 58% | 3% | +4 | |
 BankwestAU | 2222% | -2 | 59% | 4% | +1 | |
 UbankAU | 2122% | +5 | 55% | 3% | 0 | |
 St.George BankAU | 1511% | -20 | 49% | 3% | -1 | |
 Bank AustraliaAU | 1311% | +48 | 69% | 0% | +20 | |
 Bank of QueenslandAU | 120<1% | -37 | 41% | 18% | -15 | |
 AMPNZ + AU | 112<1% | -7 | 38% | 3% | +3 | |
| HSBCNZ + AU | 87<1% | -33 | 54% | 1% | -1 | |
 ME BankAU | 78<1% | -42 | 53% | 10% | -8 | |
 Great Southern BankAU | 75<1% | +21 | 57% | 4% | +7 | |
 SBS BankNZ | 67<1% | -28 | 42% | 0% | +4 | |
 People First BankAU | 65<1% | 0 | 29% | 3% | +5 | |
 TSBNZ | 45<1% | -11 | 38% | 4% | -2 | |
| Bank of MelbourneAU | 42<1% | -36 | 52% | 5% | -5 | |
 Judo BankAU | 40<1% | +3 | 45% | 0% | +8 | |
 Heartland BankNZ | 35<1% | +9 | 57% | 6% | +6 | |
 RabobankNZ + AU | 32<1% | +22 | 75% | 0% | +9 | |
 IMB BankAU | 31<1% | +16 | 55% | 3% | +13 | |
 Newcastle PermanentAU | 29<1% | +34 | 48% | 0% | +10 | |
 Greater BankAU | 29<1% | +28 | 55% | 3% | +3 | |
 Beyond BankAU | 27<1% | +15 | 70% | 0% | +19 | |
 BankSAAU | 23<1% | -35 | 35% | 4% | -4 | |
 P&N BankAU | 22<1% | +64 | 82% | 0% | +23 | |
 The Co-operative BankNZ | 20<1% | +50 | 80% | 0% | +15 | |
 Teachers Mutual BankAU | 20<1% | +20 | 35% | 10% | -10 | |
 Unity BankAU | 14<1% | +36 | 79% | 0% | 0 | |
 MyState BankAU | 13<1% | +31 | 62% | 0% | 0 | |
 BankVicAU | 13<1% | +46 | 46% | 0% | +15 | |
 Australian Mutual BankAU | 13<1% | +54 | 62% | 0% | +15 | |
| 10<1% | -10 | 50% | 10% | -10 | ||
 RACQ BankAU | 10<1% | -30 | 30% | 10% | -10 | |
 Police BankAU | 9<1% | +44 | 44% | 0% | 0 | |
 Regional Australia BankAU | 7<1% | +14 | 57% | 14% | 0 | |
 Defence BankAU | 7<1% | +14 | 71% | 0% | 0 | |
 RAMSAU | 5<1% | -20 | 20% | 0% | 0 | |
 BCU BankAU | 5<1% | +20 | 40% | 0% | 0 | |
 Hume BankAU | 5<1% | +40 | 60% | 0% | 0 | |
 Auswide BankAU | 5<1% | +20 | 60% | 0% | 0 | |
 Bank FirstAU | 4<1% | 0 | 100% | 0% | +25 | |
 Australian Military BankAU | 4<1% | -25 | 75% | 0% | 0 | |
 ICBC (NZ)NZ | 3<1% | -33 | 33% | 0% | 0 | |
 UniBankAU | 3<1% | +100 | 100% | 0% | 0 | |
 Queensland Country BankAU | 3<1% | +100 | 67% | 0% | 0 | |
 Community First BankAU | 3<1% | +33 | 0% | 0% | 0 | |
 Bank of SydneyAU | 2<1% | -50 | 50% | 0% | 0 | |
| 1<1% | 0 | 0% | 0% | 0 | ||
 Bank of Baroda (NZ)NZ | 1<1% | 0 | 0% | 0% | 0 | |
| Bank of India (NZ)NZ | 1<1% | 0 | 0% | 0% | 0 | |
 Health Professionals BankAU | 1<1% | 0 | 0% | 0% | 0 | |
 Bank of usAU | 1<1% | 0 | 0% | 0% | 0 |