Ubank
212 mentions in Australia and New Zealand, 14th of 61 in Banks for share of voice. Net sentiment sits 5 points above the peer median.
- Markets
- AU
- Category
- Banks
- Part of
- NAB
- Website
- ubank.com.au
Ubank among Banks
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 5 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 2%
- 14th of 61, 212 mentions
- Net sentiment
- +5
- Peer median 0
- Net advocacy
- 0
- Peer median 0
- Rejection
- 3%
- 6 of 212 staged mentions
- 14th of 61 for share of voice
- 15th of 36 for net sentiment
- 21st of 36 for net advocacy
- 12th of 36 for past awareness
- 16th of 36 for rejection
Ubank against its peers
The share of Ubank's mentions at each stage, against the median of the other brands in Banks mentioned in this view (60 of them).
Every staged mention of Ubank, 100%Rejection, the exit
Awareness
42%
-4 pts on peers (46%)
Names the brand in passing or in the news.
Consideration
17%
+6 pts on peers (10%)
Weighing it up, asking about it, comparing.
Usage
36%
+5 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
<1%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
2%
+1 pts on peers (2%)
Recommends it to others.
Rejection
3%
+2 pts on peers (<1%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit199+5
- News90
- Reviewers and creators2+50
- Brand pages20
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Ubank was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Banking115-1
- Money Advice34+3
- Credit and BNPL220
- Home Loans22+14
- Payments and Fintech21+14
- Investing8+38
- Not tagged70
- Scams and Fraud60
- Insurance4+75
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Winning customers from
Rejects this brand, names Ubank instead.
- Commonwealth Bank233%
- ING233%
- Bank of Queensland117%
- ME Bank117%
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“U Bank is sorta getting there. Slowly. Owned by Nab so take that for what it’s worth.”
“Ubank normally has pop up prompts in the app when they are requesting the details. Not something made up by the bank but following required govt legislation.”
neutralReddit, Australia, 24 Sep 2026
“Ubank had a 6.(something)% introductory interest rate on their savings bank account right now”
neutralReddit, Australia, 20 Oct 2026
“Curious about when/if ING, Judo, Rabo, Mebank will also follow increase. From what I saw, Ubank already did.”
neutralAlso mentionsING, neutral sentimentJudo Bank, neutral sentimentRabobank, neutral sentimentME Bank, neutral sentiment
Reddit, Australia, 3 Nov 2026
The posts that got Ubank talked about
- 16mentions
Ubank loans migrating to NAB - help?
r/AusFinance on Reddit, 10 Oct 2026 · Credit and BNPL
- 10mentions
Ubank Savings Account up to 5.60% p.a. Interest on Balance up to $1,000,000.
r/AusFinance on Reddit, 3 Nov 2026 · Banking
- 10mentions
Which of these (four) high-interest bank accounts is the BEST option?
r/AusFinance on Reddit, 19 Aug 2026 · Banking
- 9mentions
Saver Recommendation (bye bye uBank)
r/AusFinance on Reddit, 27 Aug 2026 · Banking, Money Advice
Every brand in Banks
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Commonwealth BankAU | 3,36228% | -33 | 41% | 4% | -2 | |
 NABAU | 1,20010% | -46 | 39% | 6% | -4 | |
 ANZNZ + AU | 1,18010% | -32 | 43% | 7% | -6 | |
 WestpacNZ + AU | 1,0919% | -24 | 43% | 7% | -5 | |
 Macquarie BankAU | 8097% | +27 | 66% | 1% | +8 | |
 INGAU | 4754% | -12 | 61% | 5% | -3 | |
 KiwibankNZ | 4344% | -3 | 35% | 2% | +7 | |
 Suncorp BankAU | 4043% | -20 | 51% | 4% | -2 | |
 Bendigo BankAU | 3783% | -31 | 45% | 5% | -1 | |
 ASBNZ | 3503% | -3 | 50% | 2% | +2 | |
 BNZNZ | 2632% | +10 | 47% | 2% | +3 | |
 RevolutNZ + AU | 2612% | +19 | 58% | 3% | +4 | |
 BankwestAU | 2222% | -2 | 59% | 4% | +1 | |
| UbankAU | 2122% | +5 | 55% | 3% | 0 | |
 St.George BankAU | 1511% | -20 | 49% | 3% | -1 | |
 Bank AustraliaAU | 1311% | +48 | 69% | 0% | +20 | |
 Bank of QueenslandAU | 120<1% | -37 | 41% | 18% | -15 | |
 AMPNZ + AU | 112<1% | -7 | 38% | 3% | +3 | |
| HSBCNZ + AU | 87<1% | -33 | 54% | 1% | -1 | |
 ME BankAU | 78<1% | -42 | 53% | 10% | -8 | |
 Great Southern BankAU | 75<1% | +21 | 57% | 4% | +7 | |
 SBS BankNZ | 67<1% | -28 | 42% | 0% | +4 | |
 People First BankAU | 65<1% | 0 | 29% | 3% | +5 | |
 TSBNZ | 45<1% | -11 | 38% | 4% | -2 | |
 Bank of MelbourneAU | 42<1% | -36 | 52% | 5% | -5 | |
 Judo BankAU | 40<1% | +3 | 45% | 0% | +8 | |
 Heartland BankNZ | 35<1% | +9 | 57% | 6% | +6 | |
 RabobankNZ + AU | 32<1% | +22 | 75% | 0% | +9 | |
 IMB BankAU | 31<1% | +16 | 55% | 3% | +13 | |
 Newcastle PermanentAU | 29<1% | +34 | 48% | 0% | +10 | |
 Greater BankAU | 29<1% | +28 | 55% | 3% | +3 | |
 Beyond BankAU | 27<1% | +15 | 70% | 0% | +19 | |
 BankSAAU | 23<1% | -35 | 35% | 4% | -4 | |
 P&N BankAU | 22<1% | +64 | 82% | 0% | +23 | |
 The Co-operative BankNZ | 20<1% | +50 | 80% | 0% | +15 | |
 Teachers Mutual BankAU | 20<1% | +20 | 35% | 10% | -10 | |
 Unity BankAU | 14<1% | +36 | 79% | 0% | 0 | |
 MyState BankAU | 13<1% | +31 | 62% | 0% | 0 | |
 BankVicAU | 13<1% | +46 | 46% | 0% | +15 | |
 Australian Mutual BankAU | 13<1% | +54 | 62% | 0% | +15 | |
| 10<1% | -10 | 50% | 10% | -10 | ||
 RACQ BankAU | 10<1% | -30 | 30% | 10% | -10 | |
 Police BankAU | 9<1% | +44 | 44% | 0% | 0 | |
 Regional Australia BankAU | 7<1% | +14 | 57% | 14% | 0 | |
 Defence BankAU | 7<1% | +14 | 71% | 0% | 0 | |
 RAMSAU | 5<1% | -20 | 20% | 0% | 0 | |
 BCU BankAU | 5<1% | +20 | 40% | 0% | 0 | |
 Hume BankAU | 5<1% | +40 | 60% | 0% | 0 | |
 Auswide BankAU | 5<1% | +20 | 60% | 0% | 0 | |
 Bank FirstAU | 4<1% | 0 | 100% | 0% | +25 | |
 Australian Military BankAU | 4<1% | -25 | 75% | 0% | 0 | |
 ICBC (NZ)NZ | 3<1% | -33 | 33% | 0% | 0 | |
 UniBankAU | 3<1% | +100 | 100% | 0% | 0 | |
 Queensland Country BankAU | 3<1% | +100 | 67% | 0% | 0 | |
 Community First BankAU | 3<1% | +33 | 0% | 0% | 0 | |
 Bank of SydneyAU | 2<1% | -50 | 50% | 0% | 0 | |
| 1<1% | 0 | 0% | 0% | 0 | ||
 Bank of Baroda (NZ)NZ | 1<1% | 0 | 0% | 0% | 0 | |
| Bank of India (NZ)NZ | 1<1% | 0 | 0% | 0% | 0 | |
 Health Professionals BankAU | 1<1% | 0 | 0% | 0% | 0 | |
 Bank of usAU | 1<1% | 0 | 0% | 0% | 0 |