People First Bank
65 mentions in Australia and New Zealand, 23rd of 61 in Banks for share of voice. Net sentiment sits level with the peer median.
- Markets
- AU
- Category
- Banks
- Part of
- Heritage and People's Choice
- Website
- peoplefirstbank.com.au
People First Bank among Banks
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 5 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 23rd of 61, 65 mentions
- Net sentiment
- 0
- Peer median 0
- Net advocacy
- +5
- Peer median 0
- Rejection
- 3%
- 2 of 65 staged mentions
- 23rd of 61 for share of voice
- 17th of 36 for net sentiment
- 13th of 36 for net advocacy
- 36th of 36 for past awareness
- 17th of 36 for rejection
People First Bank against its peers
The share of People First Bank's mentions at each stage, against the median of the other brands in Banks mentioned in this view (60 of them).
Every staged mention of People First Bank, 100%Rejection, the exit
Awareness
68%
+23 pts on peers (45%)
Names the brand in passing or in the news.
Consideration
5%
-6 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
17%
-14 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
8%
+6 pts on peers (2%)
Recommends it to others.
Rejection
3%
+3 pts on peers (<1%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit36+17
- News29-21
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts People First Bank was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Banking49-8
- Home Loans8+63
- Insurance4+25
- KiwiSaver and Super3+67
- Money Advice3+33
- Not tagged20
- Payments and Fintech2-100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Winning customers from
Rejects this brand, names People First Bank instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Couldn't trust People First Bank (aka Heritage) to keep their word and not close branches or put off staff!! Surburban branches in Toowoomba have gone too......wait times at the 2 branches remaining are huge......”
negativeNews, Australia, Facebook, 20 Aug 2026
“The funny thing is, People First, is a member owned bank”
neutralReddit, Australia, 29 Oct 2026
“Hold up, is this the plan for the building that People First Bank want to be “an iconic part of the Toowoomba skyline”? This has absolutely nothing on their current building that actually is an iconic part of Toowoomba”
negativeNews, Australia, Facebook, 31 Oct 2026
“Its the new brand name after people's choice credit union merged with heritage bank a credit union in queensland. The merger has been a mess”
negativeReddit, Australia, 31 Oct 2026
The posts that got People First Bank talked about
- 17mentions
Toowoomba council has overruled its own officers to hand a $1m incentive to the developer of People First Bank’s new headquarters, despite the bank posting nearly $50m in profit. H
The Chronicle on Facebook, 28 Oct 2026 · Banking
- 6mentions
My experience with People First Bank - or the lack there of
r/AusFinance on Reddit, 29 Oct 2026 · Banking
- 3mentions
Documents reveal how People First Bank’s chief executive lobbied a Toowoomba council bureaucrat to bring a $1m infrastructure discount for its development partner to a councillor v
The Chronicle on Facebook, 1 Nov 2026 · Banking
- 3mentions
Good Ethical banks outside of Bank Australia & Bendigo (UP)?
r/AusFinance on Reddit, 3 Nov 2026 · Banking
Every brand in Banks
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Commonwealth BankAU | 3,36228% | -33 | 41% | 4% | -2 | |
 NABAU | 1,20010% | -46 | 39% | 6% | -4 | |
 ANZNZ + AU | 1,18010% | -32 | 43% | 7% | -6 | |
 WestpacNZ + AU | 1,0919% | -24 | 43% | 7% | -5 | |
 Macquarie BankAU | 8097% | +27 | 66% | 1% | +8 | |
 INGAU | 4754% | -12 | 61% | 5% | -3 | |
 KiwibankNZ | 4344% | -3 | 35% | 2% | +7 | |
 Suncorp BankAU | 4043% | -20 | 51% | 4% | -2 | |
 Bendigo BankAU | 3783% | -31 | 45% | 5% | -1 | |
 ASBNZ | 3503% | -3 | 50% | 2% | +2 | |
 BNZNZ | 2632% | +10 | 47% | 2% | +3 | |
 RevolutNZ + AU | 2612% | +19 | 58% | 3% | +4 | |
 BankwestAU | 2222% | -2 | 59% | 4% | +1 | |
 UbankAU | 2122% | +5 | 55% | 3% | 0 | |
 St.George BankAU | 1511% | -20 | 49% | 3% | -1 | |
 Bank AustraliaAU | 1311% | +48 | 69% | 0% | +20 | |
 Bank of QueenslandAU | 120<1% | -37 | 41% | 18% | -15 | |
 AMPNZ + AU | 112<1% | -7 | 38% | 3% | +3 | |
| HSBCNZ + AU | 87<1% | -33 | 54% | 1% | -1 | |
 ME BankAU | 78<1% | -42 | 53% | 10% | -8 | |
 Great Southern BankAU | 75<1% | +21 | 57% | 4% | +7 | |
 SBS BankNZ | 67<1% | -28 | 42% | 0% | +4 | |
| People First BankAU | 65<1% | 0 | 29% | 3% | +5 | |
 TSBNZ | 45<1% | -11 | 38% | 4% | -2 | |
 Bank of MelbourneAU | 42<1% | -36 | 52% | 5% | -5 | |
 Judo BankAU | 40<1% | +3 | 45% | 0% | +8 | |
 Heartland BankNZ | 35<1% | +9 | 57% | 6% | +6 | |
 RabobankNZ + AU | 32<1% | +22 | 75% | 0% | +9 | |
 IMB BankAU | 31<1% | +16 | 55% | 3% | +13 | |
 Newcastle PermanentAU | 29<1% | +34 | 48% | 0% | +10 | |
 Greater BankAU | 29<1% | +28 | 55% | 3% | +3 | |
 Beyond BankAU | 27<1% | +15 | 70% | 0% | +19 | |
 BankSAAU | 23<1% | -35 | 35% | 4% | -4 | |
 P&N BankAU | 22<1% | +64 | 82% | 0% | +23 | |
 The Co-operative BankNZ | 20<1% | +50 | 80% | 0% | +15 | |
 Teachers Mutual BankAU | 20<1% | +20 | 35% | 10% | -10 | |
 Unity BankAU | 14<1% | +36 | 79% | 0% | 0 | |
 MyState BankAU | 13<1% | +31 | 62% | 0% | 0 | |
 BankVicAU | 13<1% | +46 | 46% | 0% | +15 | |
 Australian Mutual BankAU | 13<1% | +54 | 62% | 0% | +15 | |
| 10<1% | -10 | 50% | 10% | -10 | ||
 RACQ BankAU | 10<1% | -30 | 30% | 10% | -10 | |
 Police BankAU | 9<1% | +44 | 44% | 0% | 0 | |
 Regional Australia BankAU | 7<1% | +14 | 57% | 14% | 0 | |
 Defence BankAU | 7<1% | +14 | 71% | 0% | 0 | |
 RAMSAU | 5<1% | -20 | 20% | 0% | 0 | |
 BCU BankAU | 5<1% | +20 | 40% | 0% | 0 | |
 Hume BankAU | 5<1% | +40 | 60% | 0% | 0 | |
 Auswide BankAU | 5<1% | +20 | 60% | 0% | 0 | |
 Bank FirstAU | 4<1% | 0 | 100% | 0% | +25 | |
 Australian Military BankAU | 4<1% | -25 | 75% | 0% | 0 | |
 ICBC (NZ)NZ | 3<1% | -33 | 33% | 0% | 0 | |
 UniBankAU | 3<1% | +100 | 100% | 0% | 0 | |
 Queensland Country BankAU | 3<1% | +100 | 67% | 0% | 0 | |
 Community First BankAU | 3<1% | +33 | 0% | 0% | 0 | |
 Bank of SydneyAU | 2<1% | -50 | 50% | 0% | 0 | |
| 1<1% | 0 | 0% | 0% | 0 | ||
 Bank of Baroda (NZ)NZ | 1<1% | 0 | 0% | 0% | 0 | |
| Bank of India (NZ)NZ | 1<1% | 0 | 0% | 0% | 0 | |
 Health Professionals BankAU | 1<1% | 0 | 0% | 0% | 0 | |
 Bank of usAU | 1<1% | 0 | 0% | 0% | 0 |