Wise
424 mentions in Australia and New Zealand, 2nd of 14 in Neobanks and payments for share of voice. Net sentiment sits 19 points above the peer median.
- Markets
- NZ and AU
- Category
- Neobanks and payments
- Website
- wise.com
Wise among Neobanks and payments
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 28%
- 2nd of 14, 424 mentions
- Net sentiment
- +38
- Peer median +19
- Net advocacy
- +13
- Peer median +4
- Rejection
- 2%
- 8 of 423 staged mentions
- 2nd of 14 for share of voice
- 1st of 5 for net sentiment
- 1st of 5 for net advocacy
- 1st of 5 for past awareness
- 4th of 5 for rejection
Wise against its peers
The share of Wise's mentions at each stage, against the median of the other brands in Neobanks and payments mentioned in this view (13 of them).
Every staged mention of Wise, 100%Rejection, the exit
Awareness
23%
-27 pts on peers (50%)
Names the brand in passing or in the news.
Consideration
21%
+15 pts on peers (6%)
Weighing it up, asking about it, comparing.
Usage
39%
+8 pts on peers (32%)
Says they bank, invest or are insured with it.
Preference
4%
+4 pts on peers (0%)
Chooses it over the alternatives.
Advocacy
12%
+9 pts on peers (3%)
Recommends it to others.
Rejection
2%
+2 pts on peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit369+35
- News51+53
- Reviewers and creators4+50
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Wise was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Payments and Fintech152+20
- Banking112+45
- Credit and BNPL74+41
- Money Advice42+50
- Scams and Fraud39+62
- Investing25+12
- Not tagged16+50
- Insurance11+45
- Home Loans1+100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“You don't even need to load currency on it, you can use use it as a mechanism to charge your NZ CC and get live costs of everything you buy through the Wise app, it's pretty cool.”
positiveReddit, New Zealand, 13 Aug 2026
“IMHO, there is no need for Wise or Revolut in these circumstances. There are many bank accounts with no international transaction fees to choose from.”
“Interactive brokers, then withdraw to AU account. Wise is silly for this amount.”
“Revolut is a bank in Australia. (Wise is not.) Major banks offer foreign currency accounts but may not have all the features the HSBC account currently has.”
The posts that got Wise talked about
- 33mentions
Family experienced issues with ANZ’s anti-fraud system despite advising of travel plans.
nzherald.co.nz on Facebook, 8 Sep 2026 · Scams and Fraud
- 18mentions
Why are you still using travel cards?
r/AusFinance on Reddit, 21 Aug 2026 · Credit and BNPL
- 15mentions
Wise vs Sharesies Card for travelling? Am I missing something?
r/PersonalFinanceNZ on Reddit, 4 Oct 2026 · Payments and Fintech
- 15mentions
ASB removing offshore service margins from their credit cards
r/PersonalFinanceNZ on Reddit, 13 Aug 2026 · Credit and BNPL
Every brand in Neobanks and payments
| Weekly | ||||||
|---|---|---|---|---|---|---|
 UpAU | 59339% | +12 | 67% | 2% | +5 | |
| WiseNZ + AU | 42428% | +38 | 75% | 2% | +13 | |
 RevolutNZ + AU | 26117% | +19 | 58% | 3% | +4 | |
 PayPalNZ + AU | 14610% | -16 | 45% | 0% | +2 | |
 TyroAU | 332% | -18 | 33% | 0% | 0 | |
 OFXNZ | 181% | +17 | 83% | 0% | +11 | |
 Western UnionNZ | 14<1% | -21 | 43% | 0% | +14 | |
 AirwallexAU | 8<1% | +63 | 63% | 0% | +25 | |
 EmergeNZ | 5<1% | +60 | 40% | 0% | 0 | |
 RemitlyNZ | 5<1% | +20 | 80% | 0% | +20 | |
 XeNZ | 5<1% | +80 | 40% | 0% | +20 | |
 BeemAU | 3<1% | +33 | 67% | 0% | 0 | |
 DoshNZ | 2<1% | +100 | 50% | 0% | 0 | |
 BeforepayAU | 1<1% | 0 | 0% | 0% | 0 |