Up
593 mentions in Australia and New Zealand, 1st of 14 in Neobanks and payments for share of voice. Net sentiment sits 8 points below the peer median.
- Markets
- AU
- Category
- Neobanks and payments
- Part of
- Bendigo and Adelaide Bank
- Website
- up.com.au
Up among Neobanks and payments
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 39%
- 1st of 14, 593 mentions
- Net sentiment
- +12
- Peer median +20
- Net advocacy
- +5
- Peer median +4
- Rejection
- 2%
- 9 of 593 staged mentions
- 1st of 14 for share of voice
- 3rd of 5 for net sentiment
- 2nd of 5 for net advocacy
- 2nd of 5 for past awareness
- 3rd of 5 for rejection
Up against its peers
The share of Up's mentions at each stage, against the median of the other brands in Neobanks and payments mentioned in this view (13 of them).
Every staged mention of Up, 100%Rejection, the exit
Awareness
32%
-18 pts on peers (50%)
Names the brand in passing or in the news.
Consideration
11%
+5 pts on peers (6%)
Weighing it up, asking about it, comparing.
Usage
50%
+18 pts on peers (32%)
Says they bank, invest or are insured with it.
Preference
3%
+3 pts on peers (0%)
Chooses it over the alternatives.
Advocacy
3%
-2 pts on peers (5%)
Recommends it to others.
Rejection
2%
+2 pts on peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit589+12
- News4-50
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Up was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Banking190+22
- Payments and Fintech150+9
- Not tagged130-19
- Money Advice69+42
- Home Loans64+31
- Credit and BNPL30+30
- Insurance14+57
- Scams and Fraud10-20
- Investing4+50
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Up, names this brand instead.
- Macquarie Bank240%
- ING120%
- Commonwealth Bank120%
- ANZ120%
Winning customers from
Rejects this brand, names Up instead.
- Commonwealth Bank114%
- Wise114%
- Bank of Queensland114%
- Athena Home Loans114%
- ING114%
- Westpac114%
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Every registered finance provider in Australia has a AML/KYC policy. Just didn’t know that buying crypto triggered it automatically with UP. Responses here would suggest it’s against TandCs.”
negativeReddit, Australia, 23 Aug 2026
“It’s not just CommBank. Up customers are having the same thing happen. Someone’s doing this to people lately. I don’t know who”
“Do we know this directly affects Up though?”
neutralReddit, Australia, 7 Oct 2026
“Neither of these are customer owned. - Up is owned by Bendigo Bank, which is listed on the ASX. - UBank is owned by NAB, and well, NAB has been in the news recently for being very anti-Australian”
negativeAlso mentionsBendigo Bank, neutral sentimentAustralian Securities Exchange, neutral sentimentUbank, negative sentimentNAB, negative sentiment
Reddit, Australia, 28 Oct 2026
The posts that got Up talked about
- 26mentions
Do you still use a normal bank alongside Up?
r/upbanking on Reddit, 13 Oct 2026 · Payments and Fintech
- 21mentions
Down again!!
r/upbanking on Reddit, 27 Aug 2026
- 15mentions
Any real alternatives to Up since it seems to have stagnated?
r/upbanking on Reddit, 1 Sep 2026 · Payments and Fintech
- 14mentions
Feature
r/upbanking on Reddit, 23 Sep 2026
Every brand in Neobanks and payments
| Weekly | ||||||
|---|---|---|---|---|---|---|
| UpAU | 59339% | +12 | 67% | 2% | +5 | |
 WiseNZ + AU | 42428% | +38 | 75% | 2% | +13 | |
 RevolutNZ + AU | 26117% | +19 | 58% | 3% | +4 | |
 PayPalNZ + AU | 14610% | -16 | 45% | 0% | +2 | |
 TyroAU | 332% | -18 | 33% | 0% | 0 | |
 OFXNZ | 181% | +17 | 83% | 0% | +11 | |
 Western UnionNZ | 14<1% | -21 | 43% | 0% | +14 | |
 AirwallexAU | 8<1% | +63 | 63% | 0% | +25 | |
 EmergeNZ | 5<1% | +60 | 40% | 0% | 0 | |
 RemitlyNZ | 5<1% | +20 | 80% | 0% | +20 | |
 XeNZ | 5<1% | +80 | 40% | 0% | +20 | |
 BeemAU | 3<1% | +33 | 67% | 0% | 0 | |
 DoshNZ | 2<1% | +100 | 50% | 0% | 0 | |
 BeforepayAU | 1<1% | 0 | 0% | 0% | 0 |