Airwallex againstNeobanks and paymentsinAU + NZ

Airwallex

8 mentions in Australia and New Zealand, 8th of 14 in Neobanks and payments for share of voice. Net sentiment sits 44 points above the peer median.

Markets
AU
Compare Airwallex with other Neobanks and payments

Airwallex among Neobanks and payments

-500+50+100
More negativeNet sentimentMore positive

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.

  • Positive
  • Neutral
  • Negative
  • Mixed
Share of voice
<1%
8th of 14, 8 mentions
Net sentiment
+63
Peer median +19
Net advocacy
+25
Peer median +4
Rejection
0%
0 of 8 staged mentions
  • 8th of 14 for share of voice
  • Unranked for net sentiment (ranks from 20 mentions)
  • Unranked for net advocacy (ranks from 20 mentions)
  • Unranked for past awareness (ranks from 20 mentions)
  • Unranked for rejection (ranks from 20 mentions)

Airwallex against its peers

The share of Airwallex's mentions at each stage, against the median of the other brands in Neobanks and payments mentioned in this view (13 of them).

Every staged mention of Airwallex, 100%Rejection, the exit

  1. Awareness

    38%

    -12 pts on peers (50%)

    Names the brand in passing or in the news.

  2. Consideration

    25%

    +19 pts on peers (6%)

    Weighing it up, asking about it, comparing.

  3. Usage

    13%

    -27 pts on peers (39%)

    Says they bank, invest or are insured with it.

  4. Preference

    0%

    Level with peers (0%)

    Chooses it over the alternatives.

  5. Advocacy

    25%

    +22 pts on peers (3%)

    Recommends it to others.

  6. Rejection

    0%

    Level with peers (0%)

    Left it, refuses it or warns others off.

Mentions by week

  • Positive
  • Neutral
  • Negative
  • Mixed
7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

  • Reddit
    8+63

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts Airwallex was named under; brand page posts are not tagged, so they sit under "Not tagged".

  • Banking
    3+67
  • Investing
    2+50
  • Money Advice
    1+100
  • KiwiSaver and Super
    10
  • Credit and BNPL
    1+100

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects Airwallex, names this brand instead.

No comments in this view.

Winning customers from

Rejects this brand, names Airwallex instead.

No comments in this view.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

  • “Xero me app has expense claiming otherwise look at virtual cards like airwallex if you don’t want employees using their own money”
    positive

    Also mentionsXero, positive sentiment

    Reddit, Australia, 22 Aug 2026

The posts that got Airwallex talked about

  1. Market Open thread for General Trading and Plans for Friday, September 18, 2026

    r/ASX_Bets on Reddit, 17 Sep 2026 · Investing

    2mentions
  2. Never take out a credit card?

    r/PersonalFinanceNZ on Reddit, 23 Oct 2026 · Credit and BNPL

    1mentions
  3. Multi currency accounts

    r/AusFinance on Reddit, 3 Oct 2026 · Banking

    1mentions
  4. Banks could soon be introducing subscriptions for personal banking.

    r/AusFinance on Reddit, 26 Aug 2026 · Banking

    1mentions

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TyroAU332%-1833%0%0
OFXNZ181%+1783%0%+11
Western UnionNZ14<1%-2143%0%+14
AirwallexAU8<1%+6363%0%+25
EmergeNZ5<1%+6040%0%0
RemitlyNZ5<1%+2080%0%+20
XeNZ5<1%+8040%0%+20
BeemAU3<1%+3367%0%0
DoshNZ2<1%+10050%0%0
BeforepayAU1<1%00%0%0