Western Union
14 mentions in Australia and New Zealand, 7th of 14 in Neobanks and payments for share of voice. Net sentiment sits 41 points below the peer median.
- Markets
- NZ
- Category
- Neobanks and payments
- Website
- westernunion.com
Western Union among Neobanks and payments
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 7th of 14, 14 mentions
- Net sentiment
- -21
- Peer median +20
- Net advocacy
- +14
- Peer median +4
- Rejection
- 0%
- 0 of 14 staged mentions
- 7th of 14 for share of voice
- Unranked for net sentiment (ranks from 20 mentions)
- Unranked for net advocacy (ranks from 20 mentions)
- Unranked for past awareness (ranks from 20 mentions)
- Unranked for rejection (ranks from 20 mentions)
Western Union against its peers
The share of Western Union's mentions at each stage, against the median of the other brands in Neobanks and payments mentioned in this view (13 of them).
Every staged mention of Western Union, 100%Rejection, the exit
Awareness
57%
+18 pts on peers (39%)
Names the brand in passing or in the news.
Consideration
7%
+2 pts on peers (6%)
Weighing it up, asking about it, comparing.
Usage
21%
-18 pts on peers (39%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
14%
+11 pts on peers (3%)
Recommends it to others.
Rejection
0%
Level with peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit13-23
- News10
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Western Union was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Banking5-20
- Scams and Fraud5-60
- Payments and Fintech3+33
- Credit and BNPL10
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Western Union, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Western Union instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“I've never heard of western union being used for anything but scams honestly”
negativeReddit, Australia, 18 Aug 2026
“Western Union is an extremely common method for international remittances — eg people sending money back to family in their country of origin.”
neutralReddit, Australia, 18 Aug 2026
“Fuck oath they would Some banks don't even charge cash advance on western union eg NAB and Westpac. I paid 50k for a car on finance interest free by doing balance transfers”
neutralAlso mentionsNAB, positive sentimentWestpac, positive sentiment
Reddit, Australia, 20 Sep 2026
“Western Union? Im guessing the fees might be a lot.”
negativeReddit, Australia, 30 Sep 2026
The posts that got Western Union talked about
- 4mentions
Nice cushy scam for NSW via Western Union
r/AusFinance on Reddit, 18 Aug 2026 · Scams and Fraud
- 3mentions
Cannot withdraw cash in Europe
r/CommBank on Reddit, 11 Aug 2026 · Banking
- 1mentions
The peak body for small business has criticised Anthony Albanese's cabinet for lacking business ownership experience, revealing only three of 23 ministers were small business owner
7NEWS Australia on Facebook, 16 Oct 2026 · Payments and Fintech
- 1mentions
Best way to receive Taiwan wire?
r/PersonalFinanceNZ on Reddit, 18 Sep 2026 · Payments and Fintech
Every brand in Neobanks and payments
| Weekly | ||||||
|---|---|---|---|---|---|---|
 UpAU | 59339% | +12 | 67% | 2% | +5 | |
 WiseNZ + AU | 42428% | +38 | 75% | 2% | +13 | |
 RevolutNZ + AU | 26117% | +19 | 58% | 3% | +4 | |
 PayPalNZ + AU | 14610% | -16 | 45% | 0% | +2 | |
 TyroAU | 332% | -18 | 33% | 0% | 0 | |
 OFXNZ | 181% | +17 | 83% | 0% | +11 | |
| Western UnionNZ | 14<1% | -21 | 43% | 0% | +14 | |
 AirwallexAU | 8<1% | +63 | 63% | 0% | +25 | |
 EmergeNZ | 5<1% | +60 | 40% | 0% | 0 | |
 RemitlyNZ | 5<1% | +20 | 80% | 0% | +20 | |
 XeNZ | 5<1% | +80 | 40% | 0% | +20 | |
 BeemAU | 3<1% | +33 | 67% | 0% | 0 | |
 DoshNZ | 2<1% | +100 | 50% | 0% | 0 | |
 BeforepayAU | 1<1% | 0 | 0% | 0% | 0 |