OFX
18 mentions in Australia and New Zealand, 6th of 14 in Neobanks and payments for share of voice. Net sentiment sits 3 points below the peer median.
- Markets
- NZ
- Category
- Neobanks and payments
- Website
- ofx.com
OFX among Neobanks and payments
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 1%
- 6th of 14, 18 mentions
- Net sentiment
- +17
- Peer median +20
- Net advocacy
- +11
- Peer median +4
- Rejection
- 0%
- 0 of 18 staged mentions
- 6th of 14 for share of voice
- Unranked for net sentiment (ranks from 20 mentions)
- Unranked for net advocacy (ranks from 20 mentions)
- Unranked for past awareness (ranks from 20 mentions)
- Unranked for rejection (ranks from 20 mentions)
OFX against its peers
The share of OFX's mentions at each stage, against the median of the other brands in Neobanks and payments mentioned in this view (13 of them).
Every staged mention of OFX, 100%Rejection, the exit
Awareness
17%
-33 pts on peers (50%)
Names the brand in passing or in the news.
Consideration
6%
-2 pts on peers (7%)
Weighing it up, asking about it, comparing.
Usage
67%
+35 pts on peers (32%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
11%
+8 pts on peers (3%)
Recommends it to others.
Rejection
0%
Level with peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit16+13
- News2+50
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts OFX was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Payments and Fintech15+13
- Money Advice8+38
- Scams and Fraud3-100
- Not tagged2+50
- Banking10
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects OFX, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names OFX instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“You have to be a troll. I don't agree with you when you say that OFX can't encrypt PII data because it needs to be accessed by support. That's what makes me think you don't know what you are talking about.”
negativeReddit, Australia, 15 Oct 2026
The posts that got OFX talked about
- 8mentions
Moving $400k+ USD from US (Schwab) to AU for house deposit – OFX vs Wire vs Wise?
r/AusHENRY on Reddit, 25 Sep 2026 · Money Advice, Payments and Fintech
- 3mentions
OFX data breach is a shocker
r/AusFinance on Reddit, 15 Oct 2026 · Payments and Fintech, Scams and Fraud
- 3mentions
Moving $400k+ USD from US (Schwab) to AU for house deposit – OFX vs Wire vs Wise?
r/fiaustralia on Reddit, 25 Sep 2026 · Payments and Fintech
- 1mentions
Small businesses say they have been blindsided by the Australian Taxation Office announcement to stop accepting credit cards, revealing they were told about the change only hours b
The Australian on Facebook, 1 Oct 2026 · Payments and Fintech
Every brand in Neobanks and payments
| Weekly | ||||||
|---|---|---|---|---|---|---|
 UpAU | 59339% | +12 | 67% | 2% | +5 | |
 WiseNZ + AU | 42428% | +38 | 75% | 2% | +13 | |
 RevolutNZ + AU | 26117% | +19 | 58% | 3% | +4 | |
 PayPalNZ + AU | 14610% | -16 | 45% | 0% | +2 | |
 TyroAU | 332% | -18 | 33% | 0% | 0 | |
| OFXNZ | 181% | +17 | 83% | 0% | +11 | |
 Western UnionNZ | 14<1% | -21 | 43% | 0% | +14 | |
 AirwallexAU | 8<1% | +63 | 63% | 0% | +25 | |
 EmergeNZ | 5<1% | +60 | 40% | 0% | 0 | |
 RemitlyNZ | 5<1% | +20 | 80% | 0% | +20 | |
 XeNZ | 5<1% | +80 | 40% | 0% | +20 | |
 BeemAU | 3<1% | +33 | 67% | 0% | 0 | |
 DoshNZ | 2<1% | +100 | 50% | 0% | 0 | |
 BeforepayAU | 1<1% | 0 | 0% | 0% | 0 |