Xe againstNeobanks and paymentsinAU + NZ

Xe

5 mentions in Australia and New Zealand, 9th of 14 in Neobanks and payments for share of voice. Net sentiment sits 61 points above the peer median.

Markets
NZ
Website
xe.com
Compare Xe with other Neobanks and payments

Xe among Neobanks and payments

-500+50+100
More negativeNet sentimentMore positive

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.

  • Positive
  • Neutral
  • Negative
  • Mixed
Share of voice
<1%
9th of 14, 5 mentions
Net sentiment
+80
Peer median +19
Net advocacy
+20
Peer median +4
Rejection
0%
0 of 5 staged mentions
  • 9th of 14 for share of voice
  • Unranked for net sentiment (ranks from 20 mentions)
  • Unranked for net advocacy (ranks from 20 mentions)
  • Unranked for past awareness (ranks from 20 mentions)
  • Unranked for rejection (ranks from 20 mentions)

Xe against its peers

The share of Xe's mentions at each stage, against the median of the other brands in Neobanks and payments mentioned in this view (13 of them).

Every staged mention of Xe, 100%Rejection, the exit

  1. Awareness

    60%

    +21 pts on peers (39%)

    Names the brand in passing or in the news.

  2. Consideration

    0%

    -7 pts on peers (7%)

    Weighing it up, asking about it, comparing.

  3. Usage

    20%

    -19 pts on peers (39%)

    Says they bank, invest or are insured with it.

  4. Preference

    0%

    Level with peers (0%)

    Chooses it over the alternatives.

  5. Advocacy

    20%

    +17 pts on peers (3%)

    Recommends it to others.

  6. Rejection

    0%

    Level with peers (0%)

    Left it, refuses it or warns others off.

Mentions by week

  • Positive
  • Neutral
  • Negative
  • Mixed
7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

  • Reddit
    5+80

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts Xe was named under; brand page posts are not tagged, so they sit under "Not tagged".

  • Payments and Fintech
    3+100
  • Credit and BNPL
    10
  • Home Loans
    1+100

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects Xe, names this brand instead.

No comments in this view.

Winning customers from

Rejects this brand, names Xe instead.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

  • “Partner had to move money from US to AU and she used and recommended XE.”
    positive

    Reddit, Australia, 27 Sep 2026

The posts that got Xe talked about

  1. Why are you still using travel cards?

    r/AusFinance on Reddit, 21 Aug 2026 · Credit and BNPL

    1mentions
  2. Moving $400k+ USD from US (Schwab) to AU for house deposit – OFX vs Wire vs Wise?

    r/fiaustralia on Reddit, 25 Sep 2026 · Payments and Fintech

    1mentions
  3. Hi everyone, I made an IMT on 2nd Sept and after around 10 days the money has not reached. I have requested a trace but I am worried on why its taking that long despite its says 1-

    r/CommBank on Reddit, 12 Sep 2026 · Payments and Fintech

    1mentions
  4. Reserve Bank holds OCR at 2.75% in split decision

    r/newzealand on Reddit, 28 Oct 2026 · Home Loans

    1mentions

Every brand in Neobanks and payments

Every brand in this view, sortable
Weekly
UpAU59339%+1267%2%+5
WiseNZ + AU42428%+3875%2%+13
RevolutNZ + AU26117%+1958%3%+4
PayPalNZ + AU14610%-1645%0%+2
TyroAU332%-1833%0%0
OFXNZ181%+1783%0%+11
Western UnionNZ14<1%-2143%0%+14
AirwallexAU8<1%+6363%0%+25
EmergeNZ5<1%+6040%0%0
RemitlyNZ5<1%+2080%0%+20
XeNZ5<1%+8040%0%+20
BeemAU3<1%+3367%0%0
DoshNZ2<1%+10050%0%0
BeforepayAU1<1%00%0%0