Sence
AFIC againstFund managersinAU + NZ

AFIC

32 mentions in Australia and New Zealand, 11th of 35 in Fund managers for share of voice. Net sentiment sits 9 points above the peer median.

Markets
AU
Website
afi.com.au
Compare AFIC with other Fund managers

AFIC among Fund managers

-100-500+50+100
More negativeNet sentimentMore positive

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 6 brands with a single mention left off.

  • Positive
  • Neutral
  • Negative
  • Mixed
Share of voice
<1%
11th of 35, 32 mentions
Net sentiment
+9
Peer median 0
Net advocacy
-3
Peer median 0
Rejection
6%
2 of 32 staged mentions
  • 11th of 35 for share of voice
  • 9th of 15 for net sentiment
  • 11th of 15 for net advocacy
  • 11th of 15 for past awareness
  • 12th of 15 for rejection

AFIC against its peers

The share of AFIC's mentions at each stage, against the median of the other brands in Fund managers mentioned in this view (34 of them).

Every staged mention of AFIC, 100%Rejection, the exit

  1. Awareness

    47%

    Level with peers (47%)

    Names the brand in passing or in the news.

  2. Consideration

    13%

    -10 pts on peers (23%)

    Weighing it up, asking about it, comparing.

  3. Usage

    31%

    +12 pts on peers (19%)

    Says they bank, invest or are insured with it.

  4. Preference

    0%

    Level with peers (0%)

    Chooses it over the alternatives.

  5. Advocacy

    3%

    +3 pts on peers (0%)

    Recommends it to others.

  6. Rejection

    6%

    +6 pts on peers (0%)

    Left it, refuses it or warns others off.

Mentions by week

  • Positive
  • Neutral
  • Negative
  • Mixed
7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

  • Reddit
    29+17
  • Reviewers and creators
    3-67

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts AFIC was named under; brand page posts are not tagged, so they sit under "Not tagged".

  • Not tagged
    18+11
  • Investing
    14+7

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects AFIC, names this brand instead.

Winning customers from

Rejects this brand, names AFIC instead.

No comments in this view.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

  • “LICs. AFIC, ARGO, WFH and AUI to name a few. Not advice.”
    neutral

    Also mentionsArgo Investments, neutral sentimentAustralian United Investment Company, neutral sentiment

    Reddit, Australia, 27 Sep 2026

  • “WHF's management's shareholder orientation seems somewhat lacking. Completely agree re ARG, and AFI, and BKI is also good.”
    positive

    Also mentionsWhitefield, negative sentimentArgo Investments, positive sentimentBKI Investment Company, positive sentiment

    Reddit, Australia, 29 Sep 2026

  • “All the "AFI stable" do - which is Amcil, Mirrabooka, and Djerriwah. ARG, yes, and its stablemate ALI, and also WHF & WAM.”
    neutral

    Also mentionsAmcil, neutral sentimentMirrabooka Investments, neutral sentimentDjerriwarrh Investments, neutral sentimentArgo Investments, neutral sentimentArgo Global Listed Infrastructure Limited, neutral sentimentWhitefield, neutral sentimentWilson Asset Management, neutral sentiment

    Reddit, Australia, 29 Sep 2026

  • “If you remove fang, vhy, fmg, afi and sto there’s no overlap.”
    neutral

    Also mentionsGlobal X Australia, neutral sentimentVanguard Australia, neutral sentimentFortescue Metals Group Ltd, neutral sentimentSantos Limited, neutral sentiment

    Reddit, Australia, 25 Oct 2026

The posts that got AFIC talked about

  1. AFI - what is the go?

    r/fiaustralia on Reddit, 28 Sep 2026

    15mentions

  2. How to rebalance a portfolio?

    r/fiaustralia on Reddit, 25 Oct 2026 · Investing

    3mentions

  3. Inside our $535K Share Portfolio // Getting Rich SLOWLY!!!!

    Family Finance - BUDGET COACH on YouTube, 3 Oct 2026 · Investing

    2mentions

  4. What should I do next?

    r/AusHENRY on Reddit, 25 Aug 2026

    2mentions

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Harbour Asset ManagementNZ3<1%067%33%-33
Te AhumairangiNZ3<1%067%0%0
Magellan Financial GroupAU3<1%-3333%0%0
Pie FundsNZ2<1%0100%0%0
FundRock NZNZ2<1%050%0%0
JBWere NZNZ2<1%-500%0%0
Fidelity AustraliaAU2<1%+10050%0%0
Quay StreetNZ1<1%+100100%0%+100
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Devon FundsNZ1<1%-1000%0%0
Castle Point FundsNZ1<1%-100100%0%0
PerpetualAU1<1%-1000%0%0
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