Challenger
5 mentions in Australia and New Zealand, 19th of 35 in Fund managers for share of voice. Net sentiment sits level with the peer median.
- Markets
- AU
- Category
- Fund managers
- Website
- challenger.com.au
Challenger among Fund managers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 6 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 19th of 35, 5 mentions
- Net sentiment
- 0
- Peer median 0
- Net advocacy
- 0
- Peer median 0
- Rejection
- 0%
- 0 of 5 staged mentions
- 19th of 35 for share of voice
- Unranked for net sentiment (ranks from 20 mentions)
- Unranked for net advocacy (ranks from 20 mentions)
- Unranked for past awareness (ranks from 20 mentions)
- Unranked for rejection (ranks from 20 mentions)
Challenger against its peers
The share of Challenger's mentions at each stage, against the median of the other brands in Fund managers mentioned in this view (34 of them).
Every staged mention of Challenger, 100%Rejection, the exit
Awareness
80%
+34 pts on peers (46%)
Names the brand in passing or in the news.
Consideration
0%
-23 pts on peers (23%)
Weighing it up, asking about it, comparing.
Usage
20%
+1 pts on peers (19%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
0%
Level with peers (0%)
Recommends it to others.
Rejection
0%
Level with peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit50
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Challenger was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Investing40
- Not tagged10
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Challenger, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Challenger instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
No quotable comments in this view.
The posts that got Challenger talked about
- 1mentions
How does CGT on shares in Australia compare around the world?
r/AusFinance on Reddit, 17 Oct 2026 · Investing
- 1mentions
Is there a time too early to jump into IT contracting?
r/AusHENRY on Reddit, 4 Sep 2026
- 1mentions
Market Open thread for General Trading and Plans for Monday, October 26, 2026
r/ASX_Bets on Reddit, 25 Oct 2026 · Investing
- 1mentions
ASX on-market buy-backs this week: A$185.4M across 52 companies, and Maas Group has now bought back 10% of itself [OC]
r/ASX on Reddit, 15 Oct 2026 · Investing
Every brand in Fund managers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 BetasharesAU | 1,58634% | +25 | 68% | 2% | +10 | |
 Vanguard AustraliaAU | 1,17025% | +14 | 62% | 2% | +8 | |
| 48010% | +15 | 67% | 1% | +10 | ||
 SimplicityNZ | 3748% | +43 | 64% | <1% | +16 | |
 InvestNowNZ | 3548% | +29 | 71% | 1% | +16 | |
 MilfordNZ | 1744% | -51 | 37% | 14% | -11 | |
 Fisher FundsNZ | 1283% | -69 | 20% | 28% | -27 | |
| 732% | +26 | 61% | 0% | +10 | ||
 SmartsharesNZ | 561% | 0 | 57% | 5% | +2 | |
 Global X AustraliaAU | 42<1% | +14 | 67% | 2% | +10 | |
 AFICAU | 32<1% | +9 | 47% | 6% | -3 | |
 Argo InvestmentsAU | 31<1% | +32 | 58% | 3% | -3 | |
 NZ FundsNZ | 23<1% | -78 | 9% | 26% | -26 | |
 BoosterNZ | 20<1% | +5 | 55% | 0% | +5 | |
 GQG PartnersAU | 20<1% | -5 | 40% | 5% | 0 | |
 GenerateNZ | 18<1% | -22 | 44% | 0% | 0 | |
 Craigs Investment PartnersNZ | 12<1% | +33 | 33% | 8% | 0 | |
 Wilson Asset ManagementAU | 10<1% | -20 | 30% | 0% | 0 | |
 PathfinderNZ | 5<1% | +20 | 80% | 0% | 0 | |
 Platinum Asset ManagementAU | 5<1% | -40 | 20% | 0% | 0 | |
| ChallengerAU | 5<1% | 0 | 20% | 0% | 0 | |
 Forsyth BarrNZ | 4<1% | -25 | 50% | 0% | 0 | |
 Harbour Asset ManagementNZ | 3<1% | 0 | 67% | 33% | -33 | |
 Te AhumairangiNZ | 3<1% | 0 | 67% | 0% | 0 | |
 Magellan Financial GroupAU | 3<1% | -33 | 33% | 0% | 0 | |
 Pie FundsNZ | 2<1% | 0 | 100% | 0% | 0 | |
| FundRock NZNZ | 2<1% | 0 | 50% | 0% | 0 | |
 JBWere NZNZ | 2<1% | -50 | 0% | 0% | 0 | |
 Fidelity AustraliaAU | 2<1% | +100 | 50% | 0% | 0 | |
 Quay StreetNZ | 1<1% | +100 | 100% | 0% | +100 | |
 Mint Asset ManagementNZ | 1<1% | +100 | 100% | 0% | +100 | |
 Devon FundsNZ | 1<1% | -100 | 0% | 0% | 0 | |
 Castle Point FundsNZ | 1<1% | -100 | 100% | 0% | 0 | |
 PerpetualAU | 1<1% | -100 | 0% | 0% | 0 | |
 Forager FundsAU | 1<1% | 0 | 0% | 0% | 0 |