CHOICE
29 mentions in Australia and New Zealand, 8th of 29 in Comparison and advice for share of voice. Net sentiment sits 19 points below the peer median.
- Markets
- AU
- Category
- Comparison and advice
- Website
- choice.com.au
CHOICE among Comparison and advice
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 4%
- 8th of 29, 29 mentions
- Net sentiment
- -3
- Peer median +16
- Net advocacy
- +3
- Peer median +12
- Rejection
- 0%
- 0 of 29 staged mentions
- 8th of 29 for share of voice
- 7th of 10 for net sentiment
- 7th of 10 for net advocacy
- 9th of 10 for past awareness
- 1st of 10 for rejection
CHOICE against its peers
The share of CHOICE's mentions at each stage, against the median of the other brands in Comparison and advice mentioned in this view (28 of them).
Every staged mention of CHOICE, 100%Rejection, the exit
Awareness
93%
+18 pts on peers (75%)
Names the brand in passing or in the news.
Consideration
0%
Level with peers (0%)
Weighing it up, asking about it, comparing.
Usage
3%
-1 pts on peers (5%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
3%
-7 pts on peers (10%)
Recommends it to others.
Rejection
0%
Level with peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- News10+10
- Reviewers and creators10-20
- Reddit90
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts CHOICE was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Money Advice140
- Insurance90
- Not tagged5-20
- KiwiSaver and Super2-50
- Banking2+50
- Payments and Fintech2+50
- Investing10
- Credit and BNPL10
- Scams and Fraud10
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects CHOICE, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names CHOICE instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“The consumer advocacy group CHOICE awarded Kogan a "Shonky" award for its Kogan FIRST subscription”
neutralAlso mentionsKogan, negative sentimentKogan FIRST, negative sentiment
News, Australia, Facebook, 24 Aug 2026
“The Choice article was about March to June so probably very out of season at the time and some of the premium strawberry selection did cost > $6”
neutralReddit, Australia, 24 Sep 2026
“Choice is being dishonest in saying this is a superannuation scandal. These entities were not APRA regulated superannuation funds. What occurred was financial advisors promoting the rollover of superannuation into these funds”
negativeAlso mentionsAPRA, neutral sentiment
Reviewers and creators, Australia, Facebook, 28 Oct 2026
“Where's the statement from Choice to back up your story?”
neutralNews, Australia, Facebook, 1 Nov 2026
The posts that got CHOICE talked about
- 3mentions
Consumer advisory group Choice is urging anyone who has a David Jones gift card to use it sooner rather than later. #9News
9 News on Facebook, 31 Oct 2026 · Money Advice
- 3mentions
In short, for every year over age 31 you put off getting hospital cover, you’ll have to pay a penalty if and when you do buy insurance. It’s called the Lifetime Health Cover (LHC)
CHOICE on Facebook, 19 Sep 2026 · Insurance, Money Advice
- 3mentions
And as you’re forking out hundreds or thousands of dollars each year for cover in the case of things like fire, flood or theft, it’s vital you have a good-value policy you can rely
CHOICE on Facebook, 26 Aug 2026 · Insurance, Money Advice
- 2mentions
Groceries rise by 7% across Coles, Woolworths, IGA and Aldi, Choice finds | Consumer affairs
r/AusFinance on Reddit, 23 Sep 2026
Every brand in Comparison and advice
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Barefoot InvestorAU | 20728% | +42 | 49% | 2% | +30 | |
 SquirrelNZ | 7710% | +40 | 70% | 0% | +14 | |
 The Motley Fool AustraliaAU | 578% | -51 | 5% | 4% | -2 | |
 MoneysmartAU | 578% | +32 | 30% | 0% | +23 | |
 Morningstar AustraliaAU | 416% | 0 | 22% | 0% | +2 | |
 SortedNZ | 385% | +37 | 45% | 0% | +26 | |
 MoneyHubNZ | 345% | +12 | 18% | 0% | +12 | |
| CHOICEAU | 294% | -3 | 7% | 0% | +3 | |
 FinderAU | 253% | -20 | 16% | 0% | +4 | |
 CanstarNZ + AU | 243% | -8 | 21% | 4% | 0 | |
 RaskAU | 193% | +63 | 42% | 0% | +21 | |
 She's on the MoneyAU | 162% | +69 | 63% | 0% | +25 | |
 interest.co.nzNZ | 152% | +20 | 33% | 0% | +7 | |
 Equity MatesAU | 152% | +47 | 40% | 0% | +20 | |
 Livewire MarketsAU | 152% | +40 | 20% | 0% | 0 | |
 Compare the MarketAU | 142% | -36 | 7% | 0% | 0 | |
 Consumer NZNZ | 91% | 0 | 22% | 0% | +11 | |
 Money Money Money (Glen James)AU | 91% | +67 | 44% | 0% | +22 | |
 Opes PartnersNZ | 7<1% | -71 | 43% | 0% | 0 | |
 iSelectAU | 6<1% | -33 | 17% | 0% | +17 | |
 Aussie FirebugAU | 4<1% | +50 | 25% | 0% | +25 | |
 The Property CouchAU | 4<1% | +50 | 50% | 0% | +25 | |
 MozoAU | 3<1% | 0 | 0% | 0% | 0 | |
 Savings.com.auAU | 3<1% | 0 | 0% | 0% | 0 | |
 Super Consumers AustraliaAU | 3<1% | 0 | 0% | 0% | 0 | |
 Money magazineAU | 3<1% | +67 | 33% | 0% | +33 | |
 MyBudgetAU | 3<1% | +67 | 67% | 0% | +67 | |
 SuperGuideAU | 2<1% | 0 | 0% | 0% | 0 | |
 InfoChoiceAU | 1<1% | 0 | 0% | 0% | 0 |