Barefoot Investor
207 mentions in Australia and New Zealand, 1st of 29 in Comparison and advice for share of voice. Net sentiment sits 36 points above the peer median.
- Markets
- AU
- Category
- Comparison and advice
- Website
- barefootinvestor.com
Barefoot Investor among Comparison and advice
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 28%
- 1st of 29, 207 mentions
- Net sentiment
- +42
- Peer median +6
- Net advocacy
- +30
- Peer median +9
- Rejection
- 2%
- 4 of 207 staged mentions
- 1st of 29 for share of voice
- 1st of 10 for net sentiment
- 1st of 10 for net advocacy
- 2nd of 10 for past awareness
- 8th of 10 for rejection
Barefoot Investor against its peers
The share of Barefoot Investor's mentions at each stage, against the median of the other brands in Comparison and advice mentioned in this view (28 of them).
Every staged mention of Barefoot Investor, 100%Rejection, the exit
Awareness
49%
-28 pts on peers (76%)
Names the brand in passing or in the news.
Consideration
6%
+6 pts on peers (0%)
Weighing it up, asking about it, comparing.
Usage
11%
+7 pts on peers (4%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
32%
+25 pts on peers (8%)
Recommends it to others.
Rejection
2%
+2 pts on peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit134+72
- News72-11
- Reviewers and creators1-100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Barefoot Investor was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Money Advice98+33
- Not tagged58+76
- KiwiSaver and Super30-20
- Home Loans16+69
- Investing15+73
- Credit and BNPL13+100
- Banking7+57
- Insurance1+100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Winning customers from
Rejects this brand, names Barefoot Investor instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Scott pape is not as bright as he thinks he is…just trying to get into the media for self promotion”
negativeNews, Australia, Facebook, 10 Aug 2026
“This isn’t here hack - it’s been in Scott Pape book for years”
neutralNews, Australia, Facebook, 30 Aug 2026
“Barefoot investors dumbest idea was to promote super as an investment His livelihood relies on people beliving this exact concept.”
negativeNews, Australia, Facebook, 14 Sep 2026
“Scott Pape did such good in teaching people about money, so sad to see this happen”
positiveNews, Australia, Facebook, 18 Oct 2026
The posts that got Barefoot Investor talked about
- 35mentions
The Barefoot Investor has a blunt message for those panicking about the house price downturn.
News.com.au on Facebook, 10 Aug 2026 · Money Advice
- 13mentions
Dont know how to get out of this credit card rut. Wanting to be more financially literate and really late into the game.
r/AusFinance on Reddit, 28 Sep 2026 · Credit and BNPL, Money Advice
- 11mentions
Life sucks
r/fiaustralia on Reddit, 20 Aug 2026
- 9mentions
The popular finance guru has slammed One Nation’s "dangerous" plan to allow Aussies to dip into their super to get $44 a week.
News.com.au on Facebook, 14 Sep 2026 · KiwiSaver and Super
Every brand in Comparison and advice
| Weekly | ||||||
|---|---|---|---|---|---|---|
| Barefoot InvestorAU | 20728% | +42 | 49% | 2% | +30 | |
 SquirrelNZ | 7710% | +40 | 70% | 0% | +14 | |
 The Motley Fool AustraliaAU | 578% | -51 | 5% | 4% | -2 | |
 MoneysmartAU | 578% | +32 | 30% | 0% | +23 | |
 Morningstar AustraliaAU | 416% | 0 | 22% | 0% | +2 | |
 SortedNZ | 385% | +37 | 45% | 0% | +26 | |
 MoneyHubNZ | 345% | +12 | 18% | 0% | +12 | |
 CHOICEAU | 294% | -3 | 7% | 0% | +3 | |
 FinderAU | 253% | -20 | 16% | 0% | +4 | |
 CanstarNZ + AU | 243% | -8 | 21% | 4% | 0 | |
 RaskAU | 193% | +63 | 42% | 0% | +21 | |
 She's on the MoneyAU | 162% | +69 | 63% | 0% | +25 | |
 interest.co.nzNZ | 152% | +20 | 33% | 0% | +7 | |
 Equity MatesAU | 152% | +47 | 40% | 0% | +20 | |
 Livewire MarketsAU | 152% | +40 | 20% | 0% | 0 | |
 Compare the MarketAU | 142% | -36 | 7% | 0% | 0 | |
 Consumer NZNZ | 91% | 0 | 22% | 0% | +11 | |
 Money Money Money (Glen James)AU | 91% | +67 | 44% | 0% | +22 | |
 Opes PartnersNZ | 7<1% | -71 | 43% | 0% | 0 | |
 iSelectAU | 6<1% | -33 | 17% | 0% | +17 | |
 Aussie FirebugAU | 4<1% | +50 | 25% | 0% | +25 | |
 The Property CouchAU | 4<1% | +50 | 50% | 0% | +25 | |
 MozoAU | 3<1% | 0 | 0% | 0% | 0 | |
 Savings.com.auAU | 3<1% | 0 | 0% | 0% | 0 | |
 Super Consumers AustraliaAU | 3<1% | 0 | 0% | 0% | 0 | |
 Money magazineAU | 3<1% | +67 | 33% | 0% | +33 | |
 MyBudgetAU | 3<1% | +67 | 67% | 0% | +67 | |
 SuperGuideAU | 2<1% | 0 | 0% | 0% | 0 | |
 InfoChoiceAU | 1<1% | 0 | 0% | 0% | 0 |