Moneysmart
57 mentions in Australia and New Zealand, 3rd of 29 in Comparison and advice for share of voice. Net sentiment sits 26 points above the peer median.
- Markets
- AU
- Category
- Comparison and advice
- Part of
- ASIC
- Website
- moneysmart.gov.au
Moneysmart among Comparison and advice
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 8%
- 3rd of 29, 57 mentions
- Net sentiment
- +32
- Peer median +6
- Net advocacy
- +23
- Peer median +9
- Rejection
- 0%
- 0 of 57 staged mentions
- 3rd of 29 for share of voice
- 4th of 10 for net sentiment
- 3rd of 10 for net advocacy
- 4th of 10 for past awareness
- 1st of 10 for rejection
Moneysmart against its peers
The share of Moneysmart's mentions at each stage, against the median of the other brands in Comparison and advice mentioned in this view (28 of them).
Every staged mention of Moneysmart, 100%Rejection, the exit
Awareness
70%
-6 pts on peers (76%)
Names the brand in passing or in the news.
Consideration
0%
Level with peers (0%)
Weighing it up, asking about it, comparing.
Usage
7%
+3 pts on peers (4%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
23%
+15 pts on peers (8%)
Recommends it to others.
Rejection
0%
Level with peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit46+35
- News60
- Reviewers and creators30
- Public bodies2+100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Moneysmart was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Money Advice25+40
- KiwiSaver and Super19+21
- Not tagged12+33
- Investing4+50
- Credit and BNPL4+75
- Home Loans20
- Banking2+50
- Insurance20
- Payments and Fintech10
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Moneysmart, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Moneysmart instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Politicians just showing how out of touch they are. The average super balance, according to the govts own moneysmart site for 30-40yo is not even enough for a 20% deposit for an average house.”
neutralNews, Australia, Facebook, 17 Aug 2026
“The adviser was recommended on the money smart website as specialist for my occupation, and I guess after reading and listening to podcasts, I had higher expectations from an adviser”
neutralReddit, Australia, 27 Sep 2026
The posts that got Moneysmart talked about
- 3mentions
Single Male retiring at 60 with own home and around 60k per year in super
r/AusFinance on Reddit, 18 Oct 2026 · KiwiSaver and Super
- 3mentions
Dont know how to get out of this credit card rut. Wanting to be more financially literate and really late into the game.
r/AusFinance on Reddit, 28 Sep 2026 · Credit and BNPL, Money Advice
- 3mentions
24M (Read body)
r/AusFinance on Reddit, 1 Sep 2026
- 2mentions
Aussies could be missing out on hundreds or even thousands of dollars without knowing it, with a rule change creating even more unclaimed cash.
Yahoo News Australia on Facebook, 19 Oct 2026 · Money Advice
Every brand in Comparison and advice
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Barefoot InvestorAU | 20728% | +42 | 49% | 2% | +30 | |
 SquirrelNZ | 7710% | +40 | 70% | 0% | +14 | |
 The Motley Fool AustraliaAU | 578% | -51 | 5% | 4% | -2 | |
| MoneysmartAU | 578% | +32 | 30% | 0% | +23 | |
 Morningstar AustraliaAU | 416% | 0 | 22% | 0% | +2 | |
 SortedNZ | 385% | +37 | 45% | 0% | +26 | |
 MoneyHubNZ | 345% | +12 | 18% | 0% | +12 | |
 CHOICEAU | 294% | -3 | 7% | 0% | +3 | |
 FinderAU | 253% | -20 | 16% | 0% | +4 | |
 CanstarNZ + AU | 243% | -8 | 21% | 4% | 0 | |
 RaskAU | 193% | +63 | 42% | 0% | +21 | |
 She's on the MoneyAU | 162% | +69 | 63% | 0% | +25 | |
 interest.co.nzNZ | 152% | +20 | 33% | 0% | +7 | |
 Equity MatesAU | 152% | +47 | 40% | 0% | +20 | |
 Livewire MarketsAU | 152% | +40 | 20% | 0% | 0 | |
 Compare the MarketAU | 142% | -36 | 7% | 0% | 0 | |
 Consumer NZNZ | 91% | 0 | 22% | 0% | +11 | |
 Money Money Money (Glen James)AU | 91% | +67 | 44% | 0% | +22 | |
 Opes PartnersNZ | 7<1% | -71 | 43% | 0% | 0 | |
 iSelectAU | 6<1% | -33 | 17% | 0% | +17 | |
 Aussie FirebugAU | 4<1% | +50 | 25% | 0% | +25 | |
 The Property CouchAU | 4<1% | +50 | 50% | 0% | +25 | |
 MozoAU | 3<1% | 0 | 0% | 0% | 0 | |
 Savings.com.auAU | 3<1% | 0 | 0% | 0% | 0 | |
 Super Consumers AustraliaAU | 3<1% | 0 | 0% | 0% | 0 | |
 Money magazineAU | 3<1% | +67 | 33% | 0% | +33 | |
 MyBudgetAU | 3<1% | +67 | 67% | 0% | +67 | |
 SuperGuideAU | 2<1% | 0 | 0% | 0% | 0 | |
 InfoChoiceAU | 1<1% | 0 | 0% | 0% | 0 |