Finder
25 mentions in Australia and New Zealand, 9th of 29 in Comparison and advice for share of voice. Net sentiment sits 36 points below the peer median.
- Markets
- AU
- Category
- Comparison and advice
- Website
- finder.com.au
Finder among Comparison and advice
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 3%
- 9th of 29, 25 mentions
- Net sentiment
- -20
- Peer median +16
- Net advocacy
- +4
- Peer median +12
- Rejection
- 0%
- 0 of 25 staged mentions
- 9th of 29 for share of voice
- 9th of 10 for net sentiment
- 6th of 10 for net advocacy
- 8th of 10 for past awareness
- 1st of 10 for rejection
Finder against its peers
The share of Finder's mentions at each stage, against the median of the other brands in Comparison and advice mentioned in this view (28 of them).
Every staged mention of Finder, 100%Rejection, the exit
Awareness
84%
+9 pts on peers (75%)
Names the brand in passing or in the news.
Consideration
4%
+4 pts on peers (0%)
Weighing it up, asking about it, comparing.
Usage
8%
+4 pts on peers (4%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
4%
-6 pts on peers (10%)
Recommends it to others.
Rejection
0%
Level with peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit19-16
- News5-20
- Reviewers and creators1-100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Finder was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Money Advice11-18
- Home Loans4-25
- KiwiSaver and Super40
- Credit and BNPL40
- Not tagged2-50
- Insurance10
- Banking1-100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Finder, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Finder instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Finder has digital gift cards if you switch but you're waiting a while before you even get access to it”
negativeNews, Australia, Facebook, 22 Oct 2026
“Oh look a post from finderAU about doing a comparison on Finder AU....”
negativeReddit, Australia, 4 Nov 2026
The posts that got Finder talked about
- 2mentions
Pauline Hanson wants to allow workers access to 3 per cent of their superannuation contributions for three years. Do you support the proposal?
The Age on Facebook, 7 Sep 2026 · KiwiSaver and Super
- 2mentions
Staggering amount average Aussie saves every month revealed
r/AusFinance on Reddit, 1 Sep 2026 · Money Advice
- 2mentions
How much does the average Aussie put into savings each week?
r/AusFinance on Reddit, 16 Aug 2026 · Money Advice
- 2mentions
The cash rate is back at 2011 levels. The average mortgage has more than doubled since then.
r/ausproperty on Reddit, 29 Sep 2026 · Home Loans
Every brand in Comparison and advice
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Barefoot InvestorAU | 20728% | +42 | 49% | 2% | +30 | |
 SquirrelNZ | 7710% | +40 | 70% | 0% | +14 | |
 The Motley Fool AustraliaAU | 578% | -51 | 5% | 4% | -2 | |
 MoneysmartAU | 578% | +32 | 30% | 0% | +23 | |
 Morningstar AustraliaAU | 416% | 0 | 22% | 0% | +2 | |
 SortedNZ | 385% | +37 | 45% | 0% | +26 | |
 MoneyHubNZ | 345% | +12 | 18% | 0% | +12 | |
 CHOICEAU | 294% | -3 | 7% | 0% | +3 | |
| FinderAU | 253% | -20 | 16% | 0% | +4 | |
 CanstarNZ + AU | 243% | -8 | 21% | 4% | 0 | |
 RaskAU | 193% | +63 | 42% | 0% | +21 | |
 She's on the MoneyAU | 162% | +69 | 63% | 0% | +25 | |
 interest.co.nzNZ | 152% | +20 | 33% | 0% | +7 | |
 Equity MatesAU | 152% | +47 | 40% | 0% | +20 | |
 Livewire MarketsAU | 152% | +40 | 20% | 0% | 0 | |
 Compare the MarketAU | 142% | -36 | 7% | 0% | 0 | |
 Consumer NZNZ | 91% | 0 | 22% | 0% | +11 | |
 Money Money Money (Glen James)AU | 91% | +67 | 44% | 0% | +22 | |
 Opes PartnersNZ | 7<1% | -71 | 43% | 0% | 0 | |
 iSelectAU | 6<1% | -33 | 17% | 0% | +17 | |
 Aussie FirebugAU | 4<1% | +50 | 25% | 0% | +25 | |
 The Property CouchAU | 4<1% | +50 | 50% | 0% | +25 | |
 MozoAU | 3<1% | 0 | 0% | 0% | 0 | |
 Savings.com.auAU | 3<1% | 0 | 0% | 0% | 0 | |
 Super Consumers AustraliaAU | 3<1% | 0 | 0% | 0% | 0 | |
 Money magazineAU | 3<1% | +67 | 33% | 0% | +33 | |
 MyBudgetAU | 3<1% | +67 | 67% | 0% | +67 | |
 SuperGuideAU | 2<1% | 0 | 0% | 0% | 0 | |
 InfoChoiceAU | 1<1% | 0 | 0% | 0% | 0 |