SuperGuide againstComparison and adviceinAU + NZ

SuperGuide

2 mentions in Australia and New Zealand, 28th of 29 in Comparison and advice for share of voice. Net sentiment sits 16 points below the peer median.

Markets: AU
Category: Comparison and advice
Website: superguide.com.au

Compare SuperGuide with other Comparison and advice

SuperGuide among Comparison and advice

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.

Positive
Neutral
Negative
Mixed

Share of voice: <1%; 28th of 29, 2 mentions
Net sentiment: 0; Peer median +16
Net advocacy: 0; Peer median +12
Rejection: 0%; 0 of 2 staged mentions

28th of 29 for share of voice
Unranked for net sentiment (ranks from 20 mentions)
Unranked for net advocacy (ranks from 20 mentions)
Unranked for past awareness (ranks from 20 mentions)
Unranked for rejection (ranks from 20 mentions)

SuperGuide against its peers

The share of SuperGuide's mentions at each stage, against the median of the other brands in Comparison and advice mentioned in this view (28 of them).

Every staged mention of SuperGuide, 100%Rejection, the exit

Awareness
100%
+25 pts on peers (75%)
Names the brand in passing or in the news.
Consideration
0%
Level with peers (0%)
Weighing it up, asking about it, comparing.
Usage
0%
-5 pts on peers (5%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
0%
-10 pts on peers (10%)
Recommends it to others.
Rejection
0%
Level with peers (0%)
Left it, refuses it or warns others off.

Mentions by week

Positive
Neutral
Negative
Mixed

7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

News
10
Reddit
10

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts SuperGuide was named under; brand page posts are not tagged, so they sit under "Not tagged".

KiwiSaver and Super
10
Money Advice
10

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects SuperGuide, names this brand instead.

No comments in this view.

Winning customers from

Rejects this brand, names SuperGuide instead.

No comments in this view.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

No quotable comments in this view.

The posts that got SuperGuide talked about

One Nation Leader Pauline Hanson and MP Barnaby Joyce unveiled a proposal to shake up the superannuation system, giving mortgage holders and renters a pay boost from future super c
News24 on Facebook, 7 Sep 2026 · KiwiSaver and Super
1mentions
What should we do with $510K in savings?
r/AusFinance on Reddit, 21 Oct 2026 · Money Advice
1mentions

Every brand in Comparison and advice

Every brand in this view, sortable

Barefoot InvestorAU	20728%	+42	49%	2%	+30
SquirrelNZ	7710%	+40	70%	0%	+14
The Motley Fool AustraliaAU	578%	-51	5%	4%	-2
MoneysmartAU	578%	+32	30%	0%	+23
Morningstar AustraliaAU	416%	0	22%	0%	+2
SortedNZ	385%	+37	45%	0%	+26
MoneyHubNZ	345%	+12	18%	0%	+12
CHOICEAU	294%	-3	7%	0%	+3
FinderAU	253%	-20	16%	0%	+4
CanstarNZ + AU	243%	-8	21%	4%	0
RaskAU	193%	+63	42%	0%	+21
She's on the MoneyAU	162%	+69	63%	0%	+25
interest.co.nzNZ	152%	+20	33%	0%	+7
Equity MatesAU	152%	+47	40%	0%	+20
Livewire MarketsAU	152%	+40	20%	0%	0
Compare the MarketAU	142%	-36	7%	0%	0
Consumer NZNZ	91%	0	22%	0%	+11
Money Money Money (Glen James)AU	91%	+67	44%	0%	+22
Opes PartnersNZ	7<1%	-71	43%	0%	0
iSelectAU	6<1%	-33	17%	0%	+17
Aussie FirebugAU	4<1%	+50	25%	0%	+25
The Property CouchAU	4<1%	+50	50%	0%	+25
MozoAU	3<1%	0	0%	0%	0
Savings.com.auAU	3<1%	0	0%	0%	0
Super Consumers AustraliaAU	3<1%	0	0%	0%	0
Money magazineAU	3<1%	+67	33%	0%	+33
MyBudgetAU	3<1%	+67	67%	0%	+67
SuperGuideAU	2<1%	0	0%	0%	0
InfoChoiceAU	1<1%	0	0%	0%	0