Morningstar Australia
41 mentions in Australia and New Zealand, 5th of 29 in Comparison and advice for share of voice. Net sentiment sits 16 points below the peer median.
- Markets
- AU
- Category
- Comparison and advice
- Website
- morningstar.com.au
Morningstar Australia among Comparison and advice
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 6%
- 5th of 29, 41 mentions
- Net sentiment
- 0
- Peer median +16
- Net advocacy
- +2
- Peer median +12
- Rejection
- 0%
- 0 of 41 staged mentions
- 5th of 29 for share of voice
- 6th of 10 for net sentiment
- 8th of 10 for net advocacy
- 5th of 10 for past awareness
- 1st of 10 for rejection
Morningstar Australia against its peers
The share of Morningstar Australia's mentions at each stage, against the median of the other brands in Comparison and advice mentioned in this view (28 of them).
Every staged mention of Morningstar Australia, 100%Rejection, the exit
Awareness
78%
+3 pts on peers (75%)
Names the brand in passing or in the news.
Consideration
15%
+15 pts on peers (0%)
Weighing it up, asking about it, comparing.
Usage
5%
+1 pts on peers (4%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
2%
-8 pts on peers (10%)
Recommends it to others.
Rejection
0%
Level with peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit36+6
- News3-33
- Reviewers and creators2-50
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Morningstar Australia was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Investing17-18
- KiwiSaver and Super12+8
- Not tagged9+22
- Money Advice80
- Banking10
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Morningstar Australia, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Morningstar Australia instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Good result. Morningstar's the right place for it, since the classification sits with them rather than S&P. Genuinely hope the Otago work comes off. Proper NZ data would settle a lot of this either way.”
positiveAlso mentionsS&P Global, neutral sentiment
Reddit, New Zealand, 9 Sep 2026
“The returns after fees calculated by Morning Star are very helpful”
positiveReddit, New Zealand, 10 Sep 2026
“If you look at a typical Kiwisaver Growth type fund they have 70%-80% equities, 20%-30% fixed income. No leverage and no commodities. Morningstar would not put it into the growth group.”
neutralReddit, New Zealand, 7 Oct 2026
“Their aum has decreased from 20m or so to 13m per morning star. How are they gonna lower fees if total managed funds keep decreasing”
neutralReddit, New Zealand, 13 Oct 2026
The posts that got Morningstar Australia talked about
- 5mentions
Do higher KiwiSaver fees deliver better returns?
r/PersonalFinanceNZ on Reddit, 31 Aug 2026 · KiwiSaver and Super, Money Advice
- 4mentions
is Milford balance fund good?
r/PersonalFinanceNZ on Reddit, 23 Aug 2026 · Investing
- 3mentions
Another great month for girlbosses at The Curve
r/PersonalFinanceNZ on Reddit, 12 Oct 2026
- 3mentions
Index washing: how dirty data pollutes the NZ active (and passive) environment
r/PersonalFinanceNZ on Reddit, 7 Sep 2026
Every brand in Comparison and advice
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Barefoot InvestorAU | 20728% | +42 | 49% | 2% | +30 | |
 SquirrelNZ | 7710% | +40 | 70% | 0% | +14 | |
 The Motley Fool AustraliaAU | 578% | -51 | 5% | 4% | -2 | |
 MoneysmartAU | 578% | +32 | 30% | 0% | +23 | |
| Morningstar AustraliaAU | 416% | 0 | 22% | 0% | +2 | |
 SortedNZ | 385% | +37 | 45% | 0% | +26 | |
 MoneyHubNZ | 345% | +12 | 18% | 0% | +12 | |
 CHOICEAU | 294% | -3 | 7% | 0% | +3 | |
 FinderAU | 253% | -20 | 16% | 0% | +4 | |
 CanstarNZ + AU | 243% | -8 | 21% | 4% | 0 | |
 RaskAU | 193% | +63 | 42% | 0% | +21 | |
 She's on the MoneyAU | 162% | +69 | 63% | 0% | +25 | |
 interest.co.nzNZ | 152% | +20 | 33% | 0% | +7 | |
 Equity MatesAU | 152% | +47 | 40% | 0% | +20 | |
 Livewire MarketsAU | 152% | +40 | 20% | 0% | 0 | |
 Compare the MarketAU | 142% | -36 | 7% | 0% | 0 | |
 Consumer NZNZ | 91% | 0 | 22% | 0% | +11 | |
 Money Money Money (Glen James)AU | 91% | +67 | 44% | 0% | +22 | |
 Opes PartnersNZ | 7<1% | -71 | 43% | 0% | 0 | |
 iSelectAU | 6<1% | -33 | 17% | 0% | +17 | |
 Aussie FirebugAU | 4<1% | +50 | 25% | 0% | +25 | |
 The Property CouchAU | 4<1% | +50 | 50% | 0% | +25 | |
 MozoAU | 3<1% | 0 | 0% | 0% | 0 | |
 Savings.com.auAU | 3<1% | 0 | 0% | 0% | 0 | |
 Super Consumers AustraliaAU | 3<1% | 0 | 0% | 0% | 0 | |
 Money magazineAU | 3<1% | +67 | 33% | 0% | +33 | |
 MyBudgetAU | 3<1% | +67 | 67% | 0% | +67 | |
 SuperGuideAU | 2<1% | 0 | 0% | 0% | 0 | |
 InfoChoiceAU | 1<1% | 0 | 0% | 0% | 0 |