First Credit Union
40 mentions in Australia and New Zealand, 4th of 23 in Non-bank lenders for share of voice. Net sentiment sits 70 points above the peer median.
- Markets
- NZ
- Category
- Non-bank lenders
- Website
- firstcreditunion.co.nz
First Credit Union among Non-bank lenders
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 11%
- 4th of 23, 40 mentions
- Net sentiment
- +95
- Peer median +25
- Net advocacy
- +10
- Peer median 0
- Rejection
- 0%
- 0 of 40 staged mentions
- 4th of 23 for share of voice
- 1st of 5 for net sentiment
- 2nd of 5 for net advocacy
- 1st of 5 for past awareness
- 1st of 5 for rejection
First Credit Union against its peers
The share of First Credit Union's mentions at each stage, against the median of the other brands in Non-bank lenders mentioned in this view (22 of them).
Every staged mention of First Credit Union, 100%Rejection, the exit
Awareness
23%
-29 pts on peers (51%)
Names the brand in passing or in the news.
Consideration
5%
+3 pts on peers (2%)
Weighing it up, asking about it, comparing.
Usage
63%
+45 pts on peers (18%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
10%
+10 pts on peers (0%)
Recommends it to others.
Rejection
0%
Level with peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Brand pages38+97
- Reddit2+50
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts First Credit Union was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Scams and Fraud29+97
- Banking27+93
- Not tagged1+100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects First Credit Union, names this brand instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Happy International Credit Union Day First Credit Union 😊”
positiveBrand pages, New Zealand, Facebook, 15 Oct 2026
“Awesome night and appreciate your ongoing support First Credit Union 💚”
positiveBrand pages, New Zealand, Facebook, 27 Oct 2026
The posts that got First Credit Union talked about
- 17mentions
***COMPETITION CLOSED*** 🎉WIN a $150 Woolworths voucher and a FCU goodie bag 🎉 Comment below with your answer to this question: What’s the first thing that comes to mind when you
First Credit Union on Facebook, 14 Oct 2026 · Banking, Scams and Fraud
- 12mentions
***COMPETITION CLOSED*** Happy International Credit Union Day! Today we celebrate YOU, our members. 🎉WIN a $150 Woolworths voucher and a FCU goodie bag 🎉 Comment below with your
First Credit Union on Facebook, 14 Oct 2026 · Scams and Fraud
- 3mentions
Congratulations to our Whakatane Branch Manager, Terri Wilkins who is celebrating 35 years of service today! When asked what her favourite thing about working at First Credit Union
First Credit Union on Facebook, 8 Sep 2026 · Banking
- 3mentions
First Credit Union is proud to support the Waimana Rugby Sports Club. Our Whakatane Branch Manager, Terri Wilkins had the privilege of attending the clubs Waimana JAB and Ripper Ru
First Credit Union on Facebook, 23 Aug 2026 · Banking
Every brand in Non-bank lenders
| Weekly | ||||||
|---|---|---|---|---|---|---|
 SquirrelNZ | 7722% | +40 | 70% | 0% | +14 | |
 Latitude FinancialNZ + AU | 6117% | -33 | 49% | 3% | -3 | |
 Pepper MoneyAU | 5716% | -18 | 32% | 12% | -11 | |
| First Credit UnionNZ | 4011% | +95 | 78% | 0% | +10 | |
 HummNZ + AU | 3410% | -26 | 38% | 9% | 0 | |
 Cash ConvertersAU | 134% | -38 | 23% | 0% | +8 | |
 HarmoneyNZ + AU | 93% | -56 | 22% | 11% | -11 | |
 Aussie Home LoansAU | 82% | -12 | 25% | 0% | 0 | |
 Mortgage ChoiceAU | 82% | -12 | 0% | 0% | 0 | |
 PlentiAU | 72% | 0 | 14% | 14% | 0 | |
 MTF FinanceNZ | 41% | +75 | 50% | 0% | 0 | |
 Liberty FinancialAU | 41% | +25 | 75% | 0% | 0 | |
 ResimacAU | 41% | +75 | 50% | 0% | 0 | |
 LendiAU | 41% | +25 | 50% | 0% | 0 | |
 MoneyMeAU | 41% | +25 | 50% | 0% | 0 | |
 UnityNZ | 3<1% | +67 | 33% | 0% | 0 | |
 La Trobe FinancialAU | 3<1% | +67 | 67% | 0% | 0 | |
| 3<1% | 0 | 0% | 0% | 0 | ||
 Athena Home LoansAU | 3<1% | -33 | 0% | 33% | -33 | |
 TiimelyAU | 3<1% | +33 | 33% | 0% | 0 | |
 UDC FinanceNZ | 2<1% | +50 | 100% | 0% | 0 | |
 loans.com.auAU | 2<1% | +50 | 50% | 0% | 0 | |
 Police Credit UnionNZ | 1<1% | +100 | 100% | 0% | +100 |