Mortgage Choice
8 mentions in Australia and New Zealand, 8th of 23 in Non-bank lenders for share of voice. Net sentiment sits 37 points below the peer median.
- Markets
- AU
- Category
- Non-bank lenders
- Part of
- REA Group
- Website
- mortgagechoice.com.au
Mortgage Choice among Non-bank lenders
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 2%
- 8th of 23, 8 mentions
- Net sentiment
- -12
- Peer median +25
- Net advocacy
- 0
- Peer median 0
- Rejection
- 0%
- 0 of 8 staged mentions
- 8th of 23 for share of voice
- Unranked for net sentiment (ranks from 20 mentions)
- Unranked for net advocacy (ranks from 20 mentions)
- Unranked for past awareness (ranks from 20 mentions)
- Unranked for rejection (ranks from 20 mentions)
Mortgage Choice against its peers
The share of Mortgage Choice's mentions at each stage, against the median of the other brands in Non-bank lenders mentioned in this view (22 of them).
Every staged mention of Mortgage Choice, 100%Rejection, the exit
Awareness
100%
+50 pts on peers (50%)
Names the brand in passing or in the news.
Consideration
0%
-5 pts on peers (5%)
Weighing it up, asking about it, comparing.
Usage
0%
-23 pts on peers (23%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
0%
Level with peers (0%)
Recommends it to others.
Rejection
0%
Level with peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit70
- News1-100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Mortgage Choice was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Home Loans4-25
- Scams and Fraud2-50
- Money Advice10
- Not tagged1+100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Mortgage Choice, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Mortgage Choice instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Oh no, is your Mortgage Choice business losing out?! What a shame.”
negativeNews, Australia, Facebook, 14 Aug 2026
“How can one report mortgage choice. They are a giant”
negativeReddit, Australia, 8 Oct 2026
“Mortgage choice (which the poster is complaining about) literally uses Frollo via CDR, the original poster just don't understand how the technology works”
neutralAlso mentionsFrollo, neutral sentiment
Reddit, Australia, 8 Oct 2026
The posts that got Mortgage Choice talked about
- 2mentions
Mortgage brokers caught recommending costlier loans as ASIC exposes holes in industry oversight — ASIC has questioned mortgage brokers’ explanations for home loans that could cost
r/AusFinance on Reddit, 12 Oct 2026 · Home Loans
- 2mentions
Mortgage Broker wants username and passwords to bank accounts
r/ausproperty on Reddit, 7 Oct 2026 · Scams and Fraud
- 1mentions
Fewer young Australians are taking out mortgages for their first home, dealing a fresh blow to Labor’s claim its housing changes would improve affordability. Read more: https://bit
The Australian on Facebook, 14 Aug 2026 · Home Loans
- 1mentions
REA warns rate rise will extend housing price retreat
r/AusFinance on Reddit, 14 Oct 2026
Every brand in Non-bank lenders
| Weekly | ||||||
|---|---|---|---|---|---|---|
 SquirrelNZ | 7722% | +40 | 70% | 0% | +14 | |
 Latitude FinancialNZ + AU | 6117% | -33 | 49% | 3% | -3 | |
 Pepper MoneyAU | 5716% | -18 | 32% | 12% | -11 | |
 First Credit UnionNZ | 4011% | +95 | 78% | 0% | +10 | |
 HummNZ + AU | 3410% | -26 | 38% | 9% | 0 | |
 Cash ConvertersAU | 134% | -38 | 23% | 0% | +8 | |
 HarmoneyNZ + AU | 93% | -56 | 22% | 11% | -11 | |
 Aussie Home LoansAU | 82% | -12 | 25% | 0% | 0 | |
| Mortgage ChoiceAU | 82% | -12 | 0% | 0% | 0 | |
 PlentiAU | 72% | 0 | 14% | 14% | 0 | |
 MTF FinanceNZ | 41% | +75 | 50% | 0% | 0 | |
 Liberty FinancialAU | 41% | +25 | 75% | 0% | 0 | |
 ResimacAU | 41% | +75 | 50% | 0% | 0 | |
 LendiAU | 41% | +25 | 50% | 0% | 0 | |
 MoneyMeAU | 41% | +25 | 50% | 0% | 0 | |
 UnityNZ | 3<1% | +67 | 33% | 0% | 0 | |
 La Trobe FinancialAU | 3<1% | +67 | 67% | 0% | 0 | |
| 3<1% | 0 | 0% | 0% | 0 | ||
 Athena Home LoansAU | 3<1% | -33 | 0% | 33% | -33 | |
 TiimelyAU | 3<1% | +33 | 33% | 0% | 0 | |
 UDC FinanceNZ | 2<1% | +50 | 100% | 0% | 0 | |
 loans.com.auAU | 2<1% | +50 | 50% | 0% | 0 | |
 Police Credit UnionNZ | 1<1% | +100 | 100% | 0% | +100 |