Cash Converters
13 mentions in Australia and New Zealand, 6th of 23 in Non-bank lenders for share of voice. Net sentiment sits 63 points below the peer median.
- Markets
- AU
- Category
- Non-bank lenders
- Website
- cashconverters.com.au
Cash Converters among Non-bank lenders
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 4%
- 6th of 23, 13 mentions
- Net sentiment
- -38
- Peer median +25
- Net advocacy
- +8
- Peer median 0
- Rejection
- 0%
- 0 of 13 staged mentions
- 6th of 23 for share of voice
- Unranked for net sentiment (ranks from 20 mentions)
- Unranked for net advocacy (ranks from 20 mentions)
- Unranked for past awareness (ranks from 20 mentions)
- Unranked for rejection (ranks from 20 mentions)
Cash Converters against its peers
The share of Cash Converters's mentions at each stage, against the median of the other brands in Non-bank lenders mentioned in this view (22 of them).
Every staged mention of Cash Converters, 100%Rejection, the exit
Awareness
77%
+27 pts on peers (50%)
Names the brand in passing or in the news.
Consideration
0%
-5 pts on peers (5%)
Weighing it up, asking about it, comparing.
Usage
15%
-7 pts on peers (23%)
Says they bank, invest or are insured with it.
Preference
8%
+8 pts on peers (0%)
Chooses it over the alternatives.
Advocacy
0%
Level with peers (0%)
Recommends it to others.
Rejection
0%
Level with peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- News7-43
- Reddit5-40
- Public bodies10
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Cash Converters was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Banking2-50
- Not tagged2-50
- Credit and BNPL20
- Payments and Fintech20
- Money Advice1-100
- Scams and Fraud10
- KiwiSaver and Super1-100
- Investing10
- Insurance1-100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Cash Converters, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Cash Converters instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“It’s was first $10k then $12k and now it’s $17k🤣🤣🤣tomorrow morning it will be $39k for cash converters 🤣🤣”
neutralNews, Australia, Facebook, 3 Sep 2026
“If it weren't for our Drs our cash converters would be struggling more than they are. Who's going to be late on their loan repayments if not a Dr?”
neutralReddit, Australia, 1 Oct 2026
“So the ATO is all good with Cashies now?”
neutralAlso mentionsAustralian Taxation Office, neutral sentiment
Public bodies, Australia, Facebook, 1 Oct 2026
“Why doesn’t Labour takeover the job of insurance companies and phone internet lines. Maybe Labour Govt can stop cash converters from charging 49% interest to beneficiaries who pawn their goods when they are hard up.”
negativeAlso mentionsNew Zealand Labour Party, neutral sentiment
News, New Zealand, Facebook, 2 Nov 2026
The posts that got Cash Converters talked about
- 1mentions
Australia's biggest bank, the Commonwealth, has announced a cash profit nudging $11 billion - its balance sheet showing cracks have formed since the Federal Budget. #9News
9 News on Facebook, 12 Aug 2026 · Banking
- 1mentions
It would prevent phone, internet and insurance companies charging loyal customers more than new ones, if elected.
RNZ on Facebook, 2 Nov 2026 · Insurance
- 1mentions
The Reserve Bank has paused the development of its digital cash proposal.
RNZ on Facebook, 13 Oct 2026 · Payments and Fintech
- 1mentions
Bumping up the cost of haircuts, asking clients to not use card, and absorbing the cost themselves are some of the ways Perth’s small businesses are working through the change in c
The West Australian on Facebook, 9 Oct 2026 · Payments and Fintech
Every brand in Non-bank lenders
| Weekly | ||||||
|---|---|---|---|---|---|---|
 SquirrelNZ | 7722% | +40 | 70% | 0% | +14 | |
 Latitude FinancialNZ + AU | 6117% | -33 | 49% | 3% | -3 | |
 Pepper MoneyAU | 5716% | -18 | 32% | 12% | -11 | |
 First Credit UnionNZ | 4011% | +95 | 78% | 0% | +10 | |
 HummNZ + AU | 3410% | -26 | 38% | 9% | 0 | |
| Cash ConvertersAU | 134% | -38 | 23% | 0% | +8 | |
 HarmoneyNZ + AU | 93% | -56 | 22% | 11% | -11 | |
 Aussie Home LoansAU | 82% | -12 | 25% | 0% | 0 | |
 Mortgage ChoiceAU | 82% | -12 | 0% | 0% | 0 | |
 PlentiAU | 72% | 0 | 14% | 14% | 0 | |
 MTF FinanceNZ | 41% | +75 | 50% | 0% | 0 | |
 Liberty FinancialAU | 41% | +25 | 75% | 0% | 0 | |
 ResimacAU | 41% | +75 | 50% | 0% | 0 | |
 LendiAU | 41% | +25 | 50% | 0% | 0 | |
 MoneyMeAU | 41% | +25 | 50% | 0% | 0 | |
 UnityNZ | 3<1% | +67 | 33% | 0% | 0 | |
 La Trobe FinancialAU | 3<1% | +67 | 67% | 0% | 0 | |
| 3<1% | 0 | 0% | 0% | 0 | ||
 Athena Home LoansAU | 3<1% | -33 | 0% | 33% | -33 | |
 TiimelyAU | 3<1% | +33 | 33% | 0% | 0 | |
 UDC FinanceNZ | 2<1% | +50 | 100% | 0% | 0 | |
 loans.com.auAU | 2<1% | +50 | 50% | 0% | 0 | |
 Police Credit UnionNZ | 1<1% | +100 | 100% | 0% | +100 |