Humm
34 mentions in Australia and New Zealand, 4th of 5 in Buy now, pay later for share of voice. Net sentiment sits 10 points above the peer median.
- Markets
- NZ and AU
- Categories
- Buy now, pay later · Non-bank lenders
- Part of
- Humm Group
- Website
- shophumm.com
Humm among Buy now, pay later
Across: net sentiment. Size: share of voice. Ring: its sentiment mix.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 4th of 5, 34 mentions
- Net sentiment
- -26
- Peer median -36
- Net advocacy
- 0
- Peer median -3
- Rejection
- 9%
- 3 of 34 staged mentions
- 4th of 5 for share of voice
- 1st of 4 for net sentiment
- 1st of 4 for net advocacy
- 4th of 4 for past awareness
- 4th of 4 for rejection
Humm against its peers
The share of Humm's mentions at each stage, against the median of the other brands in Buy now, pay later mentioned in this view (4 of them).
Every staged mention of Humm, 100%Rejection, the exit
Awareness
53%
-2 pts on peers (55%)
Names the brand in passing or in the news.
Consideration
9%
+2 pts on peers (7%)
Weighing it up, asking about it, comparing.
Usage
21%
-11 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (<1%)
Chooses it over the alternatives.
Advocacy
9%
+8 pts on peers (1%)
Recommends it to others.
Rejection
9%
+4 pts on peers (5%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit32-28
- Brand pages20
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Humm was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Credit and BNPL30-27
- Money Advice20
- Payments and Fintech2-50
- Not tagged10
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Q Mastercard gives 3 months interest free on every purchase.”
neutralReddit, New Zealand, 6 Sep 2026
“I thought the whole point of getting a Q card is you get a pretty significant interest-free period. Did you use your Q card to buy from a retailer that didn't have an interest-free holiday?”
neutralReddit, New Zealand, 10 Sep 2026
“It says all over HUMM’s webpage they are AFCA members”
neutralAlso mentionsAFCA, neutral sentiment
Reddit, Australia, 17 Oct 2026
“Because some people dont pay their debts and then a company like q card has to sell the debt to a debt collector and potentially not get all that money back. So by paying a discounted settlement amount they still make money”
neutralReddit, New Zealand, 4 Nov 2026
The posts that got Humm talked about
- 19mentions
I am having trouble understanding the charges I am receiving from Q Mastercard
r/PersonalFinanceNZ on Reddit, 6 Sep 2026 · Credit and BNPL
- 2mentions
THIS GIVEAWAY IS NOW CLOSED. Congratulations to our winner @loves_coffee_and_wine GIVEAWAY TIME! It’s the “I Can Fix That” Awards, celebrating the dads who see a problem and instan
humm on Facebook, 26 Aug 2026 · Credit and BNPL
- 2mentions
Has anyone successfully negotiated a discounted settlement with Q Mastercard in NZ?
r/PersonalFinanceNZ on Reddit, 4 Nov 2026 · Credit and BNPL
- 1mentions
Revolut metal card plans
r/PersonalFinanceNZ on Reddit, 5 Nov 2026 · Payments and Fintech
Every brand in Buy now, pay later
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Commonwealth BankAU | 3,36268% | -33 | 41% | 4% | -2 | |
 NABAU | 1,20024% | -46 | 39% | 6% | -4 | |
 AfterpayNZ + AU | 3507% | -39 | 41% | 3% | -1 | |
| HummNZ + AU | 34<1% | -26 | 38% | 9% | 0 | |
 KlarnaNZ + AU | 11<1% | -18 | 36% | 9% | -9 |