Aussie Home Loans againstNon-bank lendersinAU + NZ

Aussie Home Loans

8 mentions in Australia and New Zealand, 8th of 23 in Non-bank lenders for share of voice. Net sentiment sits 37 points below the peer median.

Markets
AU
Part of
Lendi Group
Compare Aussie Home Loans with other Non-bank lenders

Aussie Home Loans among Non-bank lenders

-100-500+50+100
More negativeNet sentimentMore positive

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.

  • Positive
  • Neutral
  • Negative
  • Mixed
Share of voice
2%
8th of 23, 8 mentions
Net sentiment
-12
Peer median +25
Net advocacy
0
Peer median 0
Rejection
0%
0 of 8 staged mentions
  • 8th of 23 for share of voice
  • Unranked for net sentiment (ranks from 20 mentions)
  • Unranked for net advocacy (ranks from 20 mentions)
  • Unranked for past awareness (ranks from 20 mentions)
  • Unranked for rejection (ranks from 20 mentions)

Aussie Home Loans against its peers

The share of Aussie Home Loans's mentions at each stage, against the median of the other brands in Non-bank lenders mentioned in this view (22 of them).

Every staged mention of Aussie Home Loans, 100%Rejection, the exit

  1. Awareness

    75%

    +25 pts on peers (50%)

    Names the brand in passing or in the news.

  2. Consideration

    0%

    -5 pts on peers (5%)

    Weighing it up, asking about it, comparing.

  3. Usage

    25%

    +7 pts on peers (18%)

    Says they bank, invest or are insured with it.

  4. Preference

    0%

    Level with peers (0%)

    Chooses it over the alternatives.

  5. Advocacy

    0%

    Level with peers (0%)

    Recommends it to others.

  6. Rejection

    0%

    Level with peers (0%)

    Left it, refuses it or warns others off.

Mentions by week

  • Positive
  • Neutral
  • Negative
  • Mixed
7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

  • Reddit
    40
  • Brand pages
    2-50
  • News
    20

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts Aussie Home Loans was named under; brand page posts are not tagged, so they sit under "Not tagged".

  • Home Loans
    5-20
  • Money Advice
    10
  • Not tagged
    10
  • Credit and BNPL
    10
  • Banking
    10

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects Aussie Home Loans, names this brand instead.

No comments in this view.

Winning customers from

Rejects this brand, names Aussie Home Loans instead.

No comments in this view.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

No quotable comments in this view.

The posts that got Aussie Home Loans talked about

  1. Mortgage brokers caught recommending costlier loans as ASIC exposes holes in industry oversight — ASIC has questioned mortgage brokers’ explanations for home loans that could cost

    r/AusFinance on Reddit, 12 Oct 2026 · Home Loans

    2mentions
  2. Australia’s fifth largest lender – a gigantic force in the housing market – has been quietly sinking as property markets slump.

    News.com.au on Facebook, 28 Oct 2026 · Banking

    1mentions
  3. It took just one street sign on Goodwood Rd for a mortgage broker’s staff to say what many Australians apparently think about Jim Chalmers and rising rates. 📌 SEE MORE: https://bi

    The Advertiser on Facebook, 4 Nov 2026 · Home Loans

    1mentions
  4. The RBA has hiked rates to 4.60%. So, what does that mean for you? 🤔 Whether you’re buying, refinancing or already have a home loan, here are three things you can do next 📈 Explo

    Aussie on Facebook, 29 Sep 2026 · Home Loans, Money Advice

    1mentions

Every brand in Non-bank lenders

Every brand in this view, sortable
Weekly
SquirrelNZ7722%+4070%0%+14
Latitude FinancialNZ + AU6117%-3349%3%-3
Pepper MoneyAU5716%-1832%12%-11
First Credit UnionNZ4011%+9578%0%+10
HummNZ + AU3410%-2638%9%0
Cash ConvertersAU134%-3823%0%+8
HarmoneyNZ + AU93%-5622%11%-11
Aussie Home LoansAU82%-1225%0%0
Mortgage ChoiceAU82%-120%0%0
PlentiAU72%014%14%0
MTF FinanceNZ41%+7550%0%0
Liberty FinancialAU41%+2575%0%0
ResimacAU41%+7550%0%0
LendiAU41%+2550%0%0
MoneyMeAU41%+2550%0%0
UnityNZ3<1%+6733%0%0
La Trobe FinancialAU3<1%+6767%0%0
FirstmacAU3<1%00%0%0
Athena Home LoansAU3<1%-330%33%-33
TiimelyAU3<1%+3333%0%0
UDC FinanceNZ2<1%+50100%0%0
loans.com.auAU2<1%+5050%0%0
Police Credit UnionNZ1<1%+100100%0%+100