Harmoney againstNon-bank lendersinAU + NZ

Harmoney

9 mentions in Australia and New Zealand, 7th of 23 in Non-bank lenders for share of voice. Net sentiment sits 81 points below the peer median.

Markets: NZ and AU
Category: Non-bank lenders
Website: harmoney.com.au

Compare Harmoney with other Non-bank lenders

Harmoney among Non-bank lenders

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.

Positive
Neutral
Negative
Mixed

Share of voice: 3%; 7th of 23, 9 mentions
Net sentiment: -56; Peer median +25
Net advocacy: -11; Peer median 0
Rejection: 11%; 1 of 9 staged mentions

7th of 23 for share of voice
Unranked for net sentiment (ranks from 20 mentions)
Unranked for net advocacy (ranks from 20 mentions)
Unranked for past awareness (ranks from 20 mentions)
Unranked for rejection (ranks from 20 mentions)

Harmoney against its peers

The share of Harmoney's mentions at each stage, against the median of the other brands in Non-bank lenders mentioned in this view (22 of them).

Every staged mention of Harmoney, 100%Rejection, the exit

Awareness
67%
+17 pts on peers (50%)
Names the brand in passing or in the news.
Consideration
22%
+20 pts on peers (2%)
Weighing it up, asking about it, comparing.
Usage
0%
-23 pts on peers (23%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
0%
Level with peers (0%)
Recommends it to others.
Rejection
11%
+11 pts on peers (0%)
Left it, refuses it or warns others off.

Mentions by week

Positive
Neutral
Negative
Mixed

7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

Reddit
9-56

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts Harmoney was named under; brand page posts are not tagged, so they sit under "Not tagged".

Credit and BNPL
8-62
Money Advice
10

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects Harmoney, names this brand instead.

No comments in this view.

Winning customers from

Rejects this brand, names Harmoney instead.

No comments in this view.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

“I’ve never looked at harmoney but maybe there’s limited categories to select? If he’s literally borrowing $16K for an unimportant reason then that’s on him to wear”
neutral
Reddit, New Zealand, 12 Sep 2026
“Your maths is fine. The problem is Harmoney’s terrible weekly/fortnightly calculations. Looks like they calculate the monthly repayment properly, then do monthly repayment / 4 = weekly.”
negative
Reddit, New Zealand, 12 Sep 2026

The posts that got Harmoney talked about

What's Wrong with Harmoney Loan Interest Rate % Calculations?
r/PersonalFinanceNZ on Reddit, 12 Sep 2026 · Credit and BNPL
8mentions
Am I still doing this financially sound?
r/fiaustralia on Reddit, 27 Aug 2026 · Money Advice
1mentions

Every brand in Non-bank lenders

Every brand in this view, sortable

SquirrelNZ	7722%	+40	70%	0%	+14
Latitude FinancialNZ + AU	6117%	-33	49%	3%	-3
Pepper MoneyAU	5716%	-18	32%	12%	-11
First Credit UnionNZ	4011%	+95	78%	0%	+10
HummNZ + AU	3410%	-26	38%	9%	0
Cash ConvertersAU	134%	-38	23%	0%	+8
HarmoneyNZ + AU	93%	-56	22%	11%	-11
Aussie Home LoansAU	82%	-12	25%	0%	0
Mortgage ChoiceAU	82%	-12	0%	0%	0
PlentiAU	72%	0	14%	14%	0
MTF FinanceNZ	41%	+75	50%	0%	0
Liberty FinancialAU	41%	+25	75%	0%	0
ResimacAU	41%	+75	50%	0%	0
LendiAU	41%	+25	50%	0%	0
MoneyMeAU	41%	+25	50%	0%	0
UnityNZ	3<1%	+67	33%	0%	0
La Trobe FinancialAU	3<1%	+67	67%	0%	0
FirstmacAU	3<1%	0	0%	0%	0
Athena Home LoansAU	3<1%	-33	0%	33%	-33
TiimelyAU	3<1%	+33	33%	0%	0
UDC FinanceNZ	2<1%	+50	100%	0%	0
loans.com.auAU	2<1%	+50	50%	0%	0
Police Credit UnionNZ	1<1%	+100	100%	0%	+100