Afterpay
350 mentions in Australia and New Zealand, 3rd of 5 in Buy now, pay later for share of voice. Net sentiment sits 9.5 points below the peer median.
- Markets
- NZ and AU
- Category
- Buy now, pay later
- Part of
- Block
- Website
- afterpay.com
Afterpay among Buy now, pay later
Across: net sentiment. Size: share of voice. Ring: its sentiment mix.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 7%
- 3rd of 5, 350 mentions
- Net sentiment
- -39
- Peer median -29
- Net advocacy
- -1
- Peer median -3
- Rejection
- 3%
- 12 of 350 staged mentions
- 3rd of 5 for share of voice
- 3rd of 4 for net sentiment
- 2nd of 4 for net advocacy
- 2nd of 4 for past awareness
- 1st of 4 for rejection
Afterpay against its peers
The share of Afterpay's mentions at each stage, against the median of the other brands in Buy now, pay later mentioned in this view (4 of them).
Every staged mention of Afterpay, 100%Rejection, the exit
Awareness
56%
+1 pts on peers (55%)
Names the brand in passing or in the news.
Consideration
8%
+2 pts on peers (7%)
Weighing it up, asking about it, comparing.
Usage
30%
-2 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (<1%)
Chooses it over the alternatives.
Advocacy
3%
+1 pts on peers (1%)
Recommends it to others.
Rejection
3%
-4 pts on peers (7%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit198-39
- News140-38
- Reviewers and creators5-20
- Brand pages4-100
- Public bodies30
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Afterpay was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Credit and BNPL221-32
- Money Advice116-38
- Payments and Fintech49-61
- Banking19-58
- Not tagged17-41
- Investing15-13
- KiwiSaver and Super13-69
- Home Loans12-42
- Insurance1+100
- Scams and Fraud1-100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Afterpay, names this brand instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Also keep in mind afterpay normally only provide you with a small initial limit and you slowly increase your limit as you use the service. The likelihood that you will be provided with a $1000 limit would be low”
neutralReddit, Australia, 1 Sep 2026
“Being rich and having a high income relative to Afterpay repayments are in fact two different things. My ‘ground breaking’ contribution is to acknowledge that BNPL is by design dangerous for more economically vulnerable.”
negativeReddit, New Zealand, 21 Sep 2026
“yep, they have the afterpay branding all over the eftpos terminals/pos equipment. They only sell Booze, Vapes and Cigs so yeah”
negativeReddit, New Zealand, 30 Sep 2026
“Just delaying the inevitable, afterpay is a legal way of helping people get more into a hole”
negativeNews, New Zealand, Facebook, 11 Oct 2026
The posts that got Afterpay talked about
- 47mentions
Fuel spending through BNPL has grown several hundred per cent since last year.
nzherald.co.nz on Facebook, 7 Oct 2026 · Credit and BNPL, Money Advice
- 45mentions
Mother in Afterpay doom spiral
r/PersonalFinanceNZ on Reddit, 30 Sep 2026 · Credit and BNPL
- 37mentions
Guys I've finally payed off my Afterpay bill and I'm lowk proud of myself lol
r/auckland on Reddit, 17 Sep 2026 · Credit and BNPL, Money Advice
- 10mentions
website encouraging people to take up golf suggesting using afterpay as a way to be included in the sport
r/newzealand on Reddit, 4 Sep 2026 · Credit and BNPL
Every brand in Buy now, pay later
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Commonwealth BankAU | 3,36268% | -33 | 41% | 4% | -2 | |
 NABAU | 1,20024% | -46 | 39% | 6% | -4 | |
| AfterpayNZ + AU | 3507% | -39 | 41% | 3% | -1 | |
 HummNZ + AU | 34<1% | -26 | 38% | 9% | 0 | |
 KlarnaNZ + AU | 11<1% | -18 | 36% | 9% | -9 |