Klarna
11 mentions in Australia and New Zealand, 5th of 5 in Buy now, pay later for share of voice. Net sentiment sits 18 points above the peer median.
- Markets
- NZ and AU
- Category
- Buy now, pay later
- Part of
- Klarna
- Website
- klarna.com
Klarna among Buy now, pay later
Across: net sentiment. Size: share of voice. Ring: its sentiment mix.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 5th of 5, 11 mentions
- Net sentiment
- -18
- Peer median -36
- Net advocacy
- -9
- Peer median -1
- Rejection
- 9%
- 1 of 11 staged mentions
- 5th of 5 for share of voice
- Unranked for net sentiment (ranks from 20 mentions)
- Unranked for net advocacy (ranks from 20 mentions)
- Unranked for past awareness (ranks from 20 mentions)
- Unranked for rejection (ranks from 20 mentions)
Klarna against its peers
The share of Klarna's mentions at each stage, against the median of the other brands in Buy now, pay later mentioned in this view (4 of them).
Every staged mention of Klarna, 100%Rejection, the exit
Awareness
55%
Level with peers (55%)
Names the brand in passing or in the news.
Consideration
0%
-8 pts on peers (8%)
Weighing it up, asking about it, comparing.
Usage
36%
+6 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (<1%)
Chooses it over the alternatives.
Advocacy
0%
-2 pts on peers (2%)
Recommends it to others.
Rejection
9%
+4 pts on peers (5%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit11-18
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Klarna was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Payments and Fintech6-17
- Credit and BNPL5-60
- Investing2+50
- Banking1-100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Klarna, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Klarna instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“wtf is klarna….. look if it’s not working how about you don’t use it?”
negativeReddit, New Zealand, 3 Sep 2026
“how so? it's like a shittier version of afterpay/klarna/and many others. also not great when interest rates going up”
The posts that got Klarna talked about
- 3mentions
How do I use Klarna for groceries?
r/newzealand on Reddit, 3 Sep 2026 · Credit and BNPL, Payments and Fintech
- 2mentions
Market Open thread for General Trading and Plans for Tuesday, September 15, 2026
r/ASX_Bets on Reddit, 14 Sep 2026 · Investing
- 2mentions
If we're gonna be slaves to supermarket reward apps, the least they could to is stay fuckin logged in
r/newzealand on Reddit, 3 Nov 2026 · Payments and Fintech
- 1mentions
CC Fees should be charged directly to the consumer not the business
r/AusFinance on Reddit, 13 Oct 2026 · Banking
Every brand in Buy now, pay later
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Commonwealth BankAU | 3,36268% | -33 | 41% | 4% | -2 | |
 NABAU | 1,20024% | -46 | 39% | 6% | -4 | |
 AfterpayNZ + AU | 3507% | -39 | 41% | 3% | -1 | |
 HummNZ + AU | 34<1% | -26 | 38% | 9% | 0 | |
| KlarnaNZ + AU | 11<1% | -18 | 36% | 9% | -9 |